Old Redirecting Website Still Showing In SERPs

[VTDesignWorks]

I have a client, a plumber, who bought another plumbing company (and that company's domain) at one point. This other company was very old and has a lot of name recognition so they created a dedicated page to this other company within their main website, and redirected the other company's old domain to that page.

This has worked fine, in that this page on the main site is now #1 when you search for the other old company's name. But for some reason the old domain comes up #2 (despite the fact that it's redirecting). Now, I could understand if the redirect had only been set up recently, but I'm reasonably sure this happened about a year ago. Could it be due to the fact that there are many sites out there still linking to that old domain?

Thanks in advance!

[wojkwasi]

@Simon agreed - could be a 302 & check WMT

Also, it may not be a bad thing having results in position #1 & #2 in the SERPs Means your client has listings in the best positions

Another option could be to use a rel=canonical to wipe the site out very quickly - see Rand's example of how he removed his old blog: http://www.seomoz.org/blog/cross-domain-canonical-the-new-301-whiteboard-friday (generally, be extremely cautious with this approach but given your goals , i.e. remove site from index, it should be fine)

[SimonCullum]

Hi there,

Maybe, it's likely that there are enough inbound links to the old domain, however it is worth checking whether the Domain Redirect that's in place is a 301 or a 302. If it's the later, get it changed to a 301 if you can.

Depending on your access to Google Webmaster Tools, it would be worth informing Google via GWT (if you can) of the change of address (domain) for the old site. This would help to speed up the full reindexing and removal of the old domain from Google's index.

Hope that helps,

Regards, Simon