Keyword rankings improve but traffic doesn't
-
I am working on a couple of SEO projects and have noticed over the past couple of months that the keywords rankings have improved immensely with most of them amongst top 10 on google, but still the traffic on the website doesn't improve much.
Can somebody explain me the possible reasons behind this, and what can I do to attract more traffic?
-
Doug Roberts: Thanks for the help. I will definitely try and explore how the search results appear in search engines. I think optimizing the description further may help. Having a look at other results will help too I am sure.
Alan Mosley: Thanks for your comments. I cannot share the URL of the website as my client may not like it, but I will definitely absorb your comments and work on them.
-
Doug Roberts: Thanks for the help. I will definitely try and explore how the search results appear in search engines. I think optimizing the description further may help. Having a look at other results will help too I am sure.
Alan Mosey: Thanks for your comments. I cannot share the URL of the website as my client may not like it, but I will definitely absorb your comments and work on them.
-
I really agree with you here. I'v seen a big increase in number of people that clicks on ads.
Try [exact match] KW with relevant landing page and appealing adtext.
-
It's disappointing when this happens and it's frustrating that rankings don't automatically equate to more traffic.
How much traffic are you expecting? Remember that on average the amount of traffic you should expect falls off pretty drastically with only a small percentage going to sites below the top three. A small percentage of "not a lot" isn't going to be much!
Is your SERP snippet performing. Take a look at how your site's entry is being displayed in the serach results. IS the TITLE and DESCRIPTION providing the searcher with a compelling reason to click on it. Does it suggest that they are likely to find what they are looking for by clicking on the link? A well written snippet can outperform higher ranking sites.
Take a look at the other results around yours. With an objective view, can you which result would you click on? Taking an external perspective can be hard when you know what lies behind the link.
Also keep an eye on any paid links being displayed on your search results (something I miss as I tend to use ad blocking software). Are they drawing a large portion of the traffic away from the organic results? Are they adding weight to sites ranking in the organic searches?
Take a view of the whole landscape and see how your ranking site sits within it, but first I would advise you to think about how much traffic you can reasonably expect.
Hope this helps.
-
For that KW if there are many Ads by Google than the traffic will split immensely between organic results and paid results. I think your KW are very competitive and i would advise you to start investing some money in PPC too for increasing your traffic.
-
In could be your serp looks spammy
It could be that your first page rankings are for low value keywords
I would need the url and your keywords to know more
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
IT's Hurt My Rank?HELP!!!
hi,guys,john here, i just began use the MOZ service several days ago, recently i noticed one thing that one keyword on the first google search result page, but when i done some external links,the rank down from 1 to 8, i think may be the bad quality external links caused the rank down. so my question,should i delete the bad quality links or build more better quality links? which is better for me. easy to delete the bad links and hard to build high quality links. so what's your better opinion,guys? thanks John
Technical SEO | | smokstore0 -
Traffic on my website hasn't gone up since
Anyone please I am looking for some help!! My website used to get around 40 to 50 visitors a day, as soon as I created the new website and put it live, traffic has dropped by 25%, page authority for the new and some of the old URL's are only 1, but my keywords are still doing well? I have made sure that I have redirected all the old URL's to the new ones, the tracking code in at the end section of the head section. Any ideas anyone?
Technical SEO | | One2OneDigital0 -
Why would Google rank a highly irrelevant page in the top 15 especially for a seemingly important keyword?
While searching for "Blog writing service reviews", I found that a web page that's not even optimized for the query is ranking within top 15 search results. Upon checking the source code, I found that the webpage has been optimized for product reviews services. Plus, the website is only 11 months old, got 7 digit Alexa rank and has PR 1. Why would Google rank such a page in top 15?
Technical SEO | | suskanchan0 -
Merging sites, ensuring traffic doesn't die
Wondering if I could get a second opinion on this, please. I have just taken on a new client, they own about 6 different niched car experience websites (hire an Aston Martin for the day, type thing). All the six sites they have seem to perform reasonably well for the brand of car they deal with, the average DA of the sites is about 24. The client wishes to move all of these different manufacturers into one site and have sections of the site, they can then also target more generic experience day type keywords. The obvious way of dealing with this move would be to 301 the old sites to the relevant places on the new site and wait for that to rank. However, looking at the backlinks profile of the niched sites, they seem to have very few backlinks and i feel the reason they are ranking so well for all the individual manufacturers is because they all feature the name in the domain. Not exact match, but the name is there. If I am thinking right, with the 301 we want to tell Google page x is now page y, index this one instead. Because the new site has a more generic name I don't think it will enjoy any of the domain keyword benefits which are helping the sub sites, and as a result I expect the rankings and traffic to drop (at least in the short term). Am I reading this correct. Would people use a 301 in this case? The easiest thing to do would be to leave the 6 sub sites up and running on their own domain and launch the new site to run alongside them, however the client doesn't want this. Thanks, Carl
Technical SEO | | GrumpyCarl0 -
Is there ever a time when 301 redirects aren't possible?
I have been told that 301 redirects are always possible. I've been told that it's a very time consuming process so developers at times will say that it's not possible. Is there ever a time when it is not impossible? Perhaps using a specific server? I know it's do-able in Apache which is the server that is in question. Would it be impossible if someone were using a templated type set of websites & if they made changes on one website it would make changes across all websites? *Edit "due to a server configuration 301 redirects aren't possible" Thanks so much for any help or answers you can provide.
Technical SEO | | DCochrane0 -
Website's stability and it's affect on SEO
What is the best way to combat previous website stability issues? We had page load time and site stability problems over the course of several months. As a result our keyword rankings plummeted. Now that the issues have been resolved, what's the best/quickest way to regain our rankings on specific keywords? Thanks, Eric
Technical SEO | | MediaCause0 -
I add microdata but why Google don't show it in SERP?
Site is: http://www.lightinthebox.com/, I've already added microdata for all product pages a month ago. And I used google Rich Snippets Testing Tool which shows me everything is all right. Like: http://www.lightinthebox.com/ouku-horizon-3g-android-smart-phone-with-3-5-inch-capacitive-touchscreen-800mhz-wifi-gps_p225435.html But Google just don't show the Rich Snippets in SERP. Any idea?? Thanks!
Technical SEO | | Litb0 -
Canonicalization isn't consistent across site!?!
I started managing a fairly small site that consists of a home page, flash portfolio, and a wordpress blog. The home page ( main index ) is canonicalized as: The wordpress blog is canonicalized as Does canonicalization need to be consistent across the site? Could the difference in canonicalization cause any ranking problems, and or indexing problems for the blog / entire site? Any thoughts are appreciated!
Technical SEO | | SEOProPhoto0