Stars (Votes) in SERPS
-
Anyone seen these before?
Small stars representing 'votes'? What's all this about?
-
The voting is part of the website shown in the SERP. Just think of a SERP showing some products including an amazon offer. Amazon added the information from their customers product reviews using rich data etc. Google uses this rich data information to display these stars.
But however, not all sites using rich data snippets get those stars.
-
The votes you need to take care of on your end. Facilitate voting for your users and use the result to set a meaningful value in the following meta:
<meta < span="">itemprop="reviewRating" content="5.0" /></meta <>Users are not able to vote from the SERPS. The SERPS only display results, and the stars/votes is a rather good way of showing google searchers that you have some valuable information. Also, graphically, SERPS with stars catches the eye.
I would say, if used properly, the stars can have a positive effect on clicks from Google SERPS.
-
So where do people vote?
Say I list hundreds of cars, do people vote if they like a car? What about in search results pages? do people vote there too?
Does anybody think this helps them in SERPs?
-
Ouch Miranda, I'm sorry. I provided you with the links to the Dutch articles. I hoped Google was that smart changing it to your own language, these are hopefully the right links:
-
We have these stars for some reviews we have made. Using the following three metas we have stars in our SERPS, which really helps us distunguish from some of our competitors.
itemprop="reviewRating" content="5.0" />
itemprop="datePublished" content="2012-01-07" />
itemprop="itemReviewed" content="TEXT" />
Hope this can be helpful.
-Rasmus
-
ahhhhhhhhhhhh.... how do I change to English
Thanks for your answer!
-
Hi Miranda,
Absolutely, the stars/ votes are part of the different rich snippets from Google. They got a couple of different snippet styles, which could be found here and here. If you would like to have the stars/ votes yourself you'll have to provide Google with the data by using, for example: Schema.org or hReview.
Hopefully this answers your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SERP Drop
Hi, I have been trading online since 2006 and over the years I have built up some impressive SERP's for keywords such as "mens underwear' which I was SERP 1 for. However, over the past 6 months I have pretty much dropped off the face of Google for a large proportion of my keywords. I suspect I have been hit by the Panda/Penguin updates and do not know how to recover this. I have a mixture of what I consider to be relevant and healthy links, but there are also a few links in there that Google would no longer like. However, I believe that the majority of my links are OK. What should I do? Thanks i97zo6W.jpg
Algorithm Updates | | UnderMe0 -
7 Pack Google Serps?
What is the best way to get into the 7 pack of google serps? I have a site that ranked well before this changed but not was pushed back to page 2. I have Unique content and I currently have provided my info to all the standard local sites, like Yelp, Manta, Local.com and others. I already have a Google Local page and I also have links from local sites. What else can be done?
Algorithm Updates | | bronxpad0 -
Why if PR and DA are higher is this site lower in SERPS
Hi there Why if PR and DA are higher is this site lower in SERPS. Example: https://www.google.co.uk/webhp?sourceid=chrome-instant&ie=UTF-8#hl=en&sclient=psy-ab&q=samsung+SF-4200+cartridge&oq=samsung+SF-4200+cartridge&gs_l=hp.3...13009.13824.2.14464.2.2.0.0.0.0.72.143.2.2.0.eiatsh..0.0.l4idQl3RGWc&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&fp=69f1c60047c60e0c&biw=1045&bih=580 Pos 1 www.inkfactory.com/ink-cartridges/samsung/sf4200-series PR:1 DA:48 Pos 3 www.internet-ink.co.uk › SAMSUNG INK PR:25 DA:60 I though is you had top DA and PR you should out rank those below you?
Algorithm Updates | | smashseo0 -
Google automatically adding company name to serp titles
Maybe I've been living under a rock, but I was surprised to see that Google had algorithmically modified my page titles in the search results by adding the company name to the end of the (short) title. <title>About Us</title> became About Us - Company Name Interestingly, this wasn't consistent - sometimes it was "company name Limited" and sometimes just "company name. Anyone else notice this or is this a recent change?
Algorithm Updates | | DougRoberts0 -
Meta description and its influence on the SERPS
Hi Hi, on the On-Page Ranking Card I read: "The meta description, while it does not influence rankings in the results, can still be valuable to employ to improve the click-through-rate of searchers from the results page and to provide context to those visitors about the page's topic/focus." And Google confirms that it doesn't influence the results. On the infografic on this page (text is in german), the say, it has a little relevance for the serps and that is what I experience, too. http://t3n.de/news/diese-faktoren-beeinflussen-365580/ What is you experience with meta description and serps? André
Algorithm Updates | | waynestock0 -
What do you think of Google SERP encryption?
Really interesting post by Search Engine Land about this "issue" for tracking conversion, especially for long tail keyword research. I suppose this change will be also applied on all google search pages (.ca, .fr etc.). I Really don't think Webmaster tools is a serious compensation in Analytics for this.
Algorithm Updates | | Olivier_Lambert0 -
Local events in SERP
Hi all, I just noticed some extra links in the SERP where a webpage was showing events in the city. Does anyone know how these events can be indexed and placed by google in teh SERP? I have attached a screenshot, the underlying pages don't seem to be that special. I was wondering if there are special guidelines when optimising for events. It seems that Google will only show upcoming events for the next few days... Any help is greatly appriciated! Cheers!
Algorithm Updates | | hellemans0 -
How long does a news article stay on Google's 'News' section on the SERP?
Our site is recognised as a news source for our niche - was just wondering if anyone had any idea how long the news story stays on the front page of the SERP once Google picks it up?
Algorithm Updates | | DanHill0