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    4. Stars (Votes) in SERPS

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    Stars (Votes) in SERPS

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    • MirandaP
      MirandaP last edited by

      Anyone seen these before?

      Small stars representing 'votes'? What's all this about?

      1 Reply Last reply Reply Quote 0
      • Dreuw
        Dreuw @MirandaP last edited by

        The voting is part of the website shown in the SERP. Just think of a SERP showing some products including an amazon offer. Amazon added the information from their customers product reviews using rich data etc. Google uses this rich data information to display these stars.

        But however, not all sites using rich data snippets get those stars.

        1 Reply Last reply Reply Quote 0
        • rasmusbang
          rasmusbang @MirandaP last edited by

          The votes you need to take care of on your end. Facilitate voting for your users and use the result to set a meaningful value in the following meta:
          <meta < span="">itemprop="reviewRating" content="5.0" /></meta <>

          Users are not able to vote from the SERPS. The SERPS only display results, and the stars/votes is a rather good way of showing google searchers that you have some valuable information. Also, graphically, SERPS with stars catches the eye.

          I would say, if used properly, the stars can have a positive effect on clicks from Google SERPS.

          1 Reply Last reply Reply Quote 0
          • MirandaP
            MirandaP @rasmusbang last edited by

            So where do people vote?

            Say I list hundreds of cars, do people vote if they like a car? What about in search results pages? do people vote there too?

            Does anybody think this helps them in SERPs?

            rasmusbang Dreuw 2 Replies Last reply Reply Quote 0
            • Martijn_Scheijbeler
              Martijn_Scheijbeler @MirandaP last edited by

              Ouch Miranda, I'm sorry. I provided you with the links to the Dutch articles. I hoped Google was that smart changing it to your own language, these are hopefully the right links:

              • http://support.google.com/webmasters/bin/answer.py?hl=en-gb&answer=99170
              • http://support.google.com/webmasters/bin/answer.py?hl=en-gb&answer=146645
              1 Reply Last reply Reply Quote 0
              • rasmusbang
                rasmusbang last edited by

                We have these stars for some reviews we have made. Using the following three metas we have stars in our SERPS, which really helps us distunguish from some of our competitors.

                itemprop="reviewRating" content="5.0" />

                itemprop="datePublished" content="2012-01-07" />

                itemprop="itemReviewed" content="TEXT" />

                Hope this can be helpful.

                -Rasmus

                MirandaP 1 Reply Last reply Reply Quote 0
                • MirandaP
                  MirandaP @Martijn_Scheijbeler last edited by

                  ahhhhhhhhhhhh.... how do I change to English 🙂

                  Thanks for your answer!

                  Martijn_Scheijbeler 1 Reply Last reply Reply Quote 0
                  • Martijn_Scheijbeler
                    Martijn_Scheijbeler last edited by

                    Hi Miranda,

                    Absolutely, the stars/ votes are part of the different rich snippets from Google. They got a couple of different snippet styles, which could be found here and here. If you would like to have the stars/ votes yourself you'll have to provide Google with the data by using, for example: Schema.org or hReview.

                    Hopefully this answers your question.

                    MirandaP 1 Reply Last reply Reply Quote 1
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