How to Target Keyword Permutations
-
I have a client that wants to rank for a keyword phrase that has many permutations..
ex. "Alaska Hill Country Resort", "Hill Country Resort Alaska", "Hill Country Alaska Resort"
But I'm wondering if I should target these all on the same page or not.
I'm assuming all of these permutations are actually valid searches because I did my keyword research for 'exact match' keywords and got results like this.. (let me know if I'm missing something here, or if this sounds right)
- [Alaska Hill Country Resort] - 230 Local Searches
- [Hill Country Resort Alaska] - 140 Local Searches
- [Hill Country Alaska Resort] - 30 Local Searches
The phrase we're targeting is their main keyword phrase, so I've chosen their home-page as the page to rank for this phrase.
My thought is to optimize for the most popular phrase (ex. "Alaska Hill Country Resort"), and sprinkle in the other phrases throughout the copy. Next I would run a link-building campaign targeting the main phrase first.. then the next phrase, and so on, so that my anchor text is more heavily focused on the more popular terms, but I would also make sure to include the less popular terms.
Do you think this is the best way to go about this? Do I really need to make individual pages for each of the permutations, or is it okay to target them all on one page since they are essentially the same keyword?
-
Wow you are easy. You've got it right, there is no reason to make different landing pages for each of these terms. Your plan is correct.
-
Not sure but I'm on the question now, give me just a bit and I'll see if I can help.
-
Did I stump the moz community?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword research
Could some give me an example on how they do keyword research because I have tried many things and it doesn't work. Here is what I tried : Let's take a keyword " Alsace bike tours" I go to the keyword tool, lisgraph, ubersuggest, google keyword tool, and type "Alsace bike tours" Thos tools spit me phrases such as : "bike from colmar to riquewihr, "alsace vineyard cycle route", alsace cycle routes. I write my content and integrate those expressions in it. In my content I add words that relate to alsace such as Strasbourg, Colmar, the wine route etc... I wait and weeks later see no change in ranking.. What I am missing ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Organic keyword ranking drops across the board?
Howdy Moz, I have noticed a common anomaly across the majority of my client accounts (see attached image). Have lost thousands of organic keywords worldwide? (no loss in UK rankings though which are the ones that matter) Has there been an algo update? Seems strange. Thanks, Joshua nYP3i
Intermediate & Advanced SEO | | AscentGroup0 -
Keyword Rankings: One keyword dropped, dragging other rankings down. Possible or not?
Hey moz fans, So these week I noticed significant drop in rankings... But what caught my attention is that one specific keyword dropped 18 positions, and all the other just 1-3. Print screen: http://prntscr.com/7fb4g4 Do you think it's possible that the drop of that page, that went 18 positions down, brought the whole domain down? Or is it another cause?
Intermediate & Advanced SEO | | Kokolo0 -
How to increase the traffic and keywords ranking
Am working on a website http://www.greavescotton.com. A month ago most of the keywords were in first page. This month I have noticed the fall of keyword rankings. I have checked the webmaster tools for any mails and messages but I did not find any. So can anyone please visit the site and check it and please give me the suggestions accordingly to increase the traffic and keywords. Also I would like to know the advantages of commenting in Youtube.com.
Intermediate & Advanced SEO | | PrasanthMohanachandran0 -
Any problems with two sites by same owner targeting same keyword search?
I have a site, let's call it ExcellentFreeWidgets.com. There is a page on the site that is very popular and we'll call the page title, "Big Blue Widget." That page is currently #1 for the search "big blue widget." This week, I was able to buy the exact match domain for that page, we'll call it BigBlueWidget.com. I want to build a site on BigBlueWidget.com to better capitalize on that search "big blue widget," which is huge. The content would not be the same wording at all, but it would be the same subject. It would probably be a five page or so website, all about Big Blue Widgets: what they are, where to get them, etc. The sites will not reciprocally link to each other. New new site, BigBlueWidgets.com, would link to the existing site, ExcellentFreeWidgets.com. The new site and the current page will compete for position in the SERPs. Here are my questions to you experts: 1. Will Google care at all that the same entity owns both sites, or will just just rank for the term as they normally would. 2. I am not sure I'll run Adsense on the new site or not. I will be pointing a link back my ExcellentWidgets.com site from a button that says, "Get an Excellent Widget." But if I do run Adsense on it, does Google Adsense care that the same entity has a site and another site's page that are competing for the same term that both have Adsense add on them? Note: I do not want to start a new entity for the new site (I'm in CA and LLC's are $800/year) as it's probably not worth all that hassle and money. Thank you so much. I hope the that obfuscating the real domain names did not confuse the issue too much.
Intermediate & Advanced SEO | | bizzer0 -
What is the best way to scrape serps for targeted keyword research?
Wanting to use search operators such as "KEYWORD inurl:blog" to identify potential link targets, then download target url, domain and keyword into an excel file. Then use SEOTools to evaluate the urls from the list. I see the link aquisition assistant in the Moz lab, but the listed operators are limited. Appreciate any suggestions on doing this at scale, thanks!
Intermediate & Advanced SEO | | Qualbe-Marketing-Group0 -
No longer to be found for "certain" keywords.
I'd like to see if anyone could potentially shade a light on this rather strange scenario: Basically yesterday I noticed that we are no longer to be found for 'certain' keywords that we had page 2-3 ranking. Yet, for other keywords we still appear on page 2-3. These keywords are very competitive and our rankings has constantly improved in the course of 5-6 months. Now my question is that what could or may have contributed to the fact that for only some keywords we are no longer to be found? Another question is, can Google remove you from their SERPs for certain keywords 'only'? Thank you,
Intermediate & Advanced SEO | | micfo
Maximilian.0 -
How to boost a site with many low trafficked keywords?
Hello, I am doing some seo for a company that has a ranking of 63 in opensiteexplorer and over 600 mostly high quality linking domains. A problem I can see is that there are no stand out keywords that can be used for there business, all keywords I have researched have at best 4000 searches in google.com.au. they get around 50k visits per month from google and the 8 highest performing keywords besides the biz name range from 60-140 visits! all long long tail results, 58,771 total visits via 44,879 keywords! It is a business directory and the site is broken up into 15 categories. each category has no backlinks to them or minimal. The company has editorial staff and produces high quality news on there site. I was thinking article marketing, what sites are good for high quality submissions? Also the site has many links from wikipedia articles but these dont show up in opensiteexplorer, why could this be? Could social bookmarking of there wikipedia links help? Thanks for any help
Intermediate & Advanced SEO | | adamzski0