Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it alright to repeat a keyword in the title tag?
-
I know at first glance, the answer to this is a resounding NO, that it can be construed as keyword stuffing,
but please hear me out. I am working on optimizing a client's website and although MOST of the title tags
can be optimized without repeating a keyword, occasionally I run into one where it doesn't read right if I
don't repeat the keyword.Here's an example:
Current title:
Photoshop on the Cloud | Adobe Photoshop Webinars | Company NameWhat I am considering using as the optimized title:
Adobe Photoshop on the Cloud | Adobe Photoshop Webinars | Company NameYes, I know both titles are longer than recommended. In both instances, only the company name gets
truncated so I am not too worried about that.So I guess what I want to know is this: Am I right in my original assumption that it is NEVER okay to
repeat keywords in a title tag or is it alright when it makes sense to do so? -
Hi again
In that case I would do this (just my opinion, again):
Webinar page: "Photoship Webinars | Company Name"
Individual webinar page: "Photoshop in the Cloud | Webinars | Company"Your doing a few things here - you're telling search engines - this is a page about Photoshop in the Cloud that is a webinar from this company. Users can read that title and quickly understand as well. I have always been a fan of the "Page Content | Category | Brand" title layout myself. That's just me.
I would also check out Schema.org for opportunities to markup your content on those webinar and individual webinar pages to better assist crawlers. Here's a good discussion on ProWebmasters.
Does this make sense?
-
In this instance, the Photoshop in the Cloud page is an individual webinar page within the overall
Adobe Photoshop Webinars section, hence my reasoning for including both in the title tag. -
Hi there
The best advice I could give here is if the keyword is relevant to the content on the page, then you should be fine. To me, "Photoshop on the Cloud | Photoshop Webinars" are two different concepts, so they should be titles on separate pages. Google and other search engines are good at associating websites/domains with keyword topics. So, in this case, your topic is more than likely Adobe Photoshop and variants of that topic.
Therefore, you shouldn't have to put these two keywords/phrases together in the same title because those two things should be their own pages, with a high level concept like "Photoshop Made Easy | Company Name" or something like that on your homepage (not trying to name your homepage for you).
Along with the resource above, check out:
Title Tags (Moz)
URLs (Moz - for structure based on content)
Meta Descriptions (Moz - once your get those pages set up, work on your CTR from search)Hope this helps! Let me know if you need more help! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Primary versus secondary keyword
Hello, Can someone give a example of what primary and secondary keywords are and how to implement that in a sentence ? Thank you,
Intermediate & Advanced SEO | | seoanalytics2 -
Keywords in URL: sub-directory or single layer keywords?
Hi guys, im putting together a proposal for a new site and trying to figure out if it'd be better to (A) have a keyword split across multiple directories or duplicate keywords to have the keyword hyphenated? For example, for the topic of "Christmas decor" would you use; (A) - www.domain.com/Christmas/Decor (B) - www.domain.com/Christmas/Christmas-Decor in example B the phrase 'Christmas' is duplicated which looks a little spammy, but the key term "Christmas decor" is in the URL without being broken up by directories. which is stronger? Any advice welcome! Thanks guys!
Intermediate & Advanced SEO | | JAR8971 -
Competitor Title, can I use the same???
there are some pages, my competitor is ranking well and also, we have done page optimization it is 100% for page title keywords as im going to use the same title of the competitor? Will this affect me? Pls suggest wht should I do..
Intermediate & Advanced SEO | | Rahim1190 -
H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Duplicate Title tags even with rel=canonical
Hello, We were having duplicate content in our blog (a replica of each post automatically was done by the CMS), until we recently implemented a rel=canonical tag to all the duplicate posts (some 5 weeks ago). So far, no duplicate content were been found, but we are still getting duplicate title tags, though the rel=canonical is present. Any idea why is this the case and what can we do to solve it? Thanks in advance for your help. Tej Luchmun
Intermediate & Advanced SEO | | luxresorts0 -
How to Target Keyword Variations?
I have a list of keywords I'm trying to target and they are essentially different variations of each other: Example: blue yankees baseball hat yankees blue baseball hat yankees baseball hat in blue Should I be targeting all these on the same page, or should I be making a new page for each one? Thanks Mozzers!
Intermediate & Advanced SEO | | ATMOSMarketing560 -
Sudden rank drop for 1 keyword
A page of mine (http://loginhelper.com/networks/facebook-login/) was ranking in the top 10 for keyword (facebook login) and has been for at least 2 months, moving between 5th and 10th. Suddenly in the last 3 days the rank for the keyword dropped from 7th to 46th, yet none of the other keywords have been affected (they target other pages) and their ranks have continued to improve. I am trying to figure out what caused this sudden drop in the ranking of 1 page (the page has quality mainly text based content and isn't in the least bit shallow or spammy) I have been thinking perhaps a crawl or server error may be to cause leaving the page temporarily unavailable or with a big load time... Otherwise what could cause one page to drop so much so quickly whilst other pages improved their rank?
Intermediate & Advanced SEO | | Netboost0 -
Keyword-Rich Domains - Redirect?
Hi, Mozzers- I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area. I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate. 2 Questions: Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud. Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons? If you need additional info, please PM me for details. Thank you, friends! LHC
Intermediate & Advanced SEO | | lhc670