Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Meta tags - are they case sensitive?
-
I just ran the wordtracker tool and noticed something interesting. The tool didn't pick up our meta description.
It's strange as our meta descriptions appear in organic search results and Moz never reported missing meta descriptions.After reviewing other pages, I noticed our meta description tag is written as the following:
name="Description" content="
I never thought about this, but are meta tags case sensitive? Should it be written as:
name="description" content="
Thoughts?
-
It's the wordtracker chrome add-on called scout. I was using it to find high performing keywords and decided to run it on my own site.That's when I noticed no meta description being highlighted. There are no settings in the add-on though

I did some more reading and w3.org states it is good practise to use lower case for all HTML elements and attribute names, so I'm going to change it. http://www.w3.org/TR/xhtml1/#h-4.2
Better to follow good practice than bad.
-
Hi!
According to http://www.w3.org/TR/html-markup/documents.html#case-insensitivity HTML tags are not case sensitive, but it could be that your tracker software is looking for all lowercase, as this is considered good coding practice. Is it possible to configure in the tracking tool, perhaps?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having alot of pages with noindex and nofollow tags affect rankings?
We are an e-commerce marketplace at for alternative fashion and home decor. We have over 1000+ stores on the marketplace. Early this year, we switched the website from HTTP to HTTPS in March 2018 and also added noindex and nofollow tags to the store about page and store policies (mostly boilerplate content) Our traffic dropped by 45% and we have since not recovered. We have done I am wondering could these tags be affecting our rankings?
Intermediate & Advanced SEO | | JimJ1 -
Multiple H2 tags
Is it advisable to use only one H2 tag? The template designs for some reason is ended up with multiple H2 tags, I realise if any think it's that each one is that are important and it is all relative. Just trying to assess if it's worth the time and effort to rehash the template. Has anyone done any testing or got any experience? Thanks
Intermediate & Advanced SEO | | seoman101 -
How (or if) to apply re canonical tags to Shopify?
Anyone familiar with Shopify will understand the problems of their directory structure. Every time you add a product to a 'collection' it essentially creates a duplicate. For example... https://www.domain.com/products/product-slim-regular-bikini may also appear as: https://www.domain.com/collections/all/products/product-slim-regular-bikini https://www.domain.com/collections/new-arrivals/products/product-slim-regular-bikini https://www.domain.com/collections/bikinis/products/product-slim-regular-bikini etc, etc It's not uncommon to have up to six duplicates of each product. So my question is twofold: Firstly, should I worry about this from an SEO point of view? I understand the desire to minimise potential duplicate content issues and also in focussing the 'juice' on just one page per product. But I also planned on trying to build the authority of the collection pages. If I request Google not to index the product pages which link off the collections, does this not devalue these collections pages? Secondly, I understand the correct way to fix these is using 'rel canonical' tags, but I'm not clear about HOW to actually do this. Shopify support has not been very helpful. They have provided two different instructions, so just added to the confusion (see below). Shopify instruction #1: Add the following to the theme.liquid file... <title><br />{{ page_title }}{% if current_tags %} – tagged "{{ current_tags | join: ', ' }}"{% endif %}{% if current_page != 1 %} – Page {{ current_page }}{% endif %}{% unless page_title contains shop.name %} – {{ shop.name }}{% endunless %}<br /></title>
Intermediate & Advanced SEO | | muzzmoz
{% if page_description %} {% endif %} Shopify instruction #2: Add the following to each individual product page... So, can anyone help clarify: The best strategic approach to this inherent SEO issue with Shopify (besides moving to another platform!)? and If 'rel canonical' tags is the way to go, exactly where and how to apply them? Regards, Murray1 -
Are ALL CAPS construed as spamming if they are used in a meta description tag call to action?
I know this seems like an old school question. As a long time SEO I would never use ALL CAPS in a title tag (unless a brand name is capitalized). However I recently came across a Moz video about creating better calls to action in the meta description tags. Some of the examples had CTAs that were using all caps (i.e. CALL NOW! or LOWEST QUOTES!) I realize there is a debate about the user experience implications. However I'm more concerned about search engines penalizing websites that are using ALL CAPS CTAs in their meta description tags. Any feedback/advice would be appreciated. Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
Utf-8 symbols in the Title or Meta Description?
Has somebody any experience (pros or cons) to using utf-8 symbols in the Title or in the Meta Description tags?
Intermediate & Advanced SEO | | Yosef
Expedia uses it:
http://prntscr.com/74ofrv 74ofrv0 -
Duplicate Title tags even with rel=canonical
Hello, We were having duplicate content in our blog (a replica of each post automatically was done by the CMS), until we recently implemented a rel=canonical tag to all the duplicate posts (some 5 weeks ago). So far, no duplicate content were been found, but we are still getting duplicate title tags, though the rel=canonical is present. Any idea why is this the case and what can we do to solve it? Thanks in advance for your help. Tej Luchmun
Intermediate & Advanced SEO | | luxresorts0 -
Noindex a meta refresh site
I have a client's site that is a vanity URL, i.e. www.example.com, that is setup as a meta refresh to the client's flagship site: www22.example.com, however we have been seeing Google include the Vanity URL in the index, in some cases ahead of the flagship site. What we'd like to do is to de-index that vanity URL. We have included a no-index meta tag to the vanity URL, however we noticed within 24 hours, actually less, the flagship site also went away as well. When we removed the noindex, both vanity and flagship sites came back. We noticed in Google Webmaster that the flagship site's robots.txt file was corrupt and was also in need of fixing, and we are in process of fixing that - Question: Is there a way to noindex vanity URL and NOT flagship site? Was it due to meta refresh redirect that the noindex moved out the flagship as well? Was it maybe due to my conducting a google fetch and then submitting the flagship home page that the site reappeared? The robots.txt is still not corrected, so we don't believe that's tied in here. To add to the additional complexity, the client is UNABLE to employ a 301 redirect, which was what I recommended initially. Anyone have any thoughts at all, MUCH appreciated!
Intermediate & Advanced SEO | | ACNINTERACTIVE0 -
Accidently added a nofollow, noindex tag and then...
Hey guys, My first post here and ironically highlights a ridiculously stupid mistake! Ok, here's the deal... I started building links to one of my new page on a fairly good, old site (DA = >35). Before starting to build links, I added fresh new content, and while doing that, I accidentally added a "nofollow" and "noindex" tag to the page! Guess what, google DID de-index the page ! So the questions is (and YES, I did change the meta tags): Will google re-index the page with some good linking? Will it treat the page as a new, fresh page even though it was present for over a year? I had already started link building to that page, and now technically the links are pointing to a page that does not exist in the index, so once it does get re-indexed, will Google FLAG it as having too many links? Would I be ranking it as a new page? Will its previous ranking (for very few keywords) will come back? Thanks and Regards, Amod
Intermediate & Advanced SEO | | bonusjonathan0