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  4. Meta Keywords: Should we use them or not?

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Meta Keywords: Should we use them or not?

Intermediate & Advanced SEO
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  • Towelsrus
    Towelsrus last edited by Aug 14, 2012, 11:36 AM

    I am working through our site and see that meta keywords are being used heavily and unnecessarily. Each of our info pages will have 2 or 3 keyword phrases built into them. Should we just duplicate the keyword phrases into the meta keyword field, should put in additional keywords beyond or not use it at all?

    Thoughts and opinions appreciated

    1 Reply Last reply Reply Quote 1
    • stevefidelity
      stevefidelity last edited by Aug 14, 2012, 11:51 AM Aug 14, 2012, 11:51 AM

      Matt Cutts has gone on record as saying they don't use the meta keywords tag. Check out the video.

      watch?v=jK7IPbnmvVU

      1 Reply Last reply Reply Quote 2
      • RvG
        RvG last edited by Aug 14, 2012, 11:50 AM Aug 14, 2012, 11:50 AM

        As stated by Donnie and William search engines don't use meta keywords as a ranking factor, so it is not recommended to use them. I would just like to confirm the fact that it will give your competitors an easy way to figure out which keyword phrases you're trying to rank for.

        Best of luck with your efforts.

        1 Reply Last reply Reply Quote 2
        • Matt-Williamson
          Matt-Williamson last edited by Aug 14, 2012, 11:55 AM Aug 14, 2012, 11:47 AM

          William is right meta keywords is essentially a worthless tag that is no longer used by most search engines, as it was a method abused by spammers in the past (in the days of the meta crawler when you could type any term in and still be served porn). Bing still takes them into account as a signal for spammers not ranking!

          http://searchengineland.com/the-meta-keywords-tag-lives-at-bing-why-only-spammers-should-use-it-96874

          I always look at competitors meta-data in order to give me a quick overview of their targetted terms, so I would think about ditching them if I were you, though don't panic if you don't., just don't give precious time to them..

          1 Reply Last reply Reply Quote 5
          • SEODinosaur
            SEODinosaur last edited by Aug 14, 2012, 11:55 AM Aug 14, 2012, 11:44 AM

            Actually Google does not mention anything about meta keywords only that they do not use this as a ranking factor. Bing however looks at this as an attempt to manipulate their SERPs. Also, using meta keywords will give your competitors a free link research goto for your site. I would not recommend using them.

            1 Reply Last reply Reply Quote 4
            • William.Lau
              William.Lau last edited by Aug 14, 2012, 11:55 AM Aug 14, 2012, 11:39 AM

              Meta keywords are no longer being used by most search engines, especially Google. I suggest removing all meta keyword data because the only thing it does is it allows competitors to see what keywords you are trying to target.

              Most popular search engines don't use this to rank anymore, and it is best to not do this.

              1 Reply Last reply Reply Quote 5
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