Should I use Phrase Keywords when doing Keyword Research?
-
Hi all,
I've spent the past couple of days doing some extensive keyword research in Adwords Traffic Estimator, looking for keywords to optimise my pages.
I've been searching using EXACT so I get a realistic value but I'm wondering if PHRASE is better suited for research after all its more likely someone will visit my site via a phrase match than exact?
What are your thoughts on this?
-
Hi Nick,
This works a charm for CPC and in theory for Organic I could run a small Adword campaign for every keyword but for a site with over 300 products this would be a haunting task when I'm trying to find multiple keywords for each product.
Thanks.
-
You could also check "See Search Terms" which is located in the keyword tab - this will show you what searchers types in when they got the impression.
-
I typically look at both numbers, but when making judgments I default to phrase match. I feel it better takes into account long-tail.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Density and ALL CAPS
Hello everyone, New member and first time asking a question! Having a disagreement about keyword stuffing on a home page. The client has 14 mentions of their brand all IN CAPS. So it's sentences like ... BRAND was established in 1968 and has become one of the biggest leaders in the donut industry. In fact, BRAND has created a strong BRAND community ... etc. [the lead paragraph is three sentences and four mentions of BRAND] A design agency that is also in the picture says that this is fine because the word appears naturally in the sentence. Can you either 1) tell me I'm wrong and explain why or 2) give me some ammo to give to my client to support my argument. Thanks! Lisa
Keyword Research | | ChristianRubio1 -
Google Keyword Tool
Hello, Is the Google Keyword Tool the only reliable source for stats on keyword search volume on Google? The tool returns "no data" results for keywords I would expect to have some, if not much, search volume. I would like to cross-check these results, if possible. Thanks!
Keyword Research | | nyc-seo0 -
The best way to do keyword research in different languages
Could anyone give me a little advice about the best way to do keyword research in different languages? French and Spanish specifically (unsurprisingly). Are there any tools or systems available that will give local language keyword variants on English keywords so that I can have a look at real world searches in local languages - rather than what I take to be the best translation (if that makes any sense). Many thanks, Iain
Keyword Research | | iain0 -
Am I Doomed with Low Volume Keywords?
I've been pursuing an internet startup for over a year now. We've figured a lot of things out along the way and even managed to start making some modest revenue ~$3,000/month. We're just now starting to dig into SEO and I'm realizing that most of our keywords aren't very high volume. The best have 1,000 local searches per month (exact match) with most being a couple hundred local searches. I'm worried that I've picked a market that's too small, but I don't have the SEO experience to know if this is normal or not. Most of my keywords are rated 'highly competitive' and also are stacked with CPC ads upon Google search. I'd love to know what others' experience with keyword volume is and if I'm just overreacting on limited knowledge. Thanks!
Keyword Research | | TBiz0 -
Can someone please give me links to the most valuable tools that I can use to quickly find the most important keywords I should target
Can someone please give me links to the most valuable tools that I can use to quickly find the most important keywords (highest # of google searches) for my niche. I know of google adwords tool, wondering if there is something better. Thanks
Keyword Research | | limens0 -
Most Accurate Keyword Count
Okay, there are so many keyword tools out there, and I would like to know the one that is most accurate for search volume.
Keyword Research | | azguy0 -
Keyword domain names
My two best key words are "gps tracking" and "vehicle tracking". For the Irish market I have got the two domain names: www.vehicletracking.ie www.gpstracking.ie Have a very poor landing page on www.vehicletracking.ie and just redirecting www.gpstracking.ie to our site. I am wondering what I should do thie these two assets? Should I be running them as micro sites? re directing them? Or something else? Let me know what you think. Andrew
Keyword Research | | fleurya0 -
Keyword research is tough isn’t it ?
I am only just realising that the Google Keyword Tool I use is aimed at Adwords customers and where competition is stated as low, they mean competition for adverts. When I have a ridiculously low amount of links and an equally low Domain Authority finding keywords is not easy. I presume there is some correlation between the SEOMOZ Keyword Difficulty score and the amount of Adwords traffic, but even very low Adwords Traffic Search Terms still seem to be moderately competitive. I guess its a case of plugging away with the Keyword Difficulty tool.
Keyword Research | | jp_cp1