Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Max # of Products / Links per Page on E-Commerce Site

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Max # of Products / Links per Page on E-Commerce Site

    Intermediate & Advanced SEO
    3
    5
    2931
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • AndrewY
      AndrewY last edited by

      We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page.  Some of of our category pages have upwards of 100 products.  While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links.

      Would love some guidance on:

      • Maximum number of internal links on a page

      • If Google frowns on really long category pages

      • Anything else I should be considering when making this decision

      Thanks for your input!

      1 Reply Last reply Reply Quote 2
      • SlavaRybalka
        SlavaRybalka @AndrewY last edited by

        You are welcome.

        Here is what I found for you:

        http://www.casedetails.com/2011/02/10/what%E2%80%99s-the-right-number-of-outbound-links/

        I regularly see pages with tons of outbound links that have much trust. However, in your case, I would recommend to focus more on your visitors' impression. CTR and time on site are also important. If your site is cluttered with links - they will feel confused and leave.

        1 Reply Last reply Reply Quote 0
        • ResslerMotors
          ResslerMotors last edited by

          -Maximum number of internal links on a page

          Depending on how powerful your site is, I would suggest keeping it around the 100 links mark per inventory pages; at least initially.  If you offer the ability to see more products at once that will keep all of your customers happy.  However, the fewer links per page, the more power you send down to your product pages.  If you start building links to these product pages, though, that could become irrelevant - depending on competition.  If you still need to give extra boost to specific products, look for ways to link them internally from other pages.

          -If Google frowns on really long category pages

          From what I read, Google doesn't really consider the navigation pages to be very valuable content.  However, I would only be concerned with that if you were trying to rank your search pages.  So, I would focus on what your potential customers would want.  If you feel like you need to rank for a specific phrase, generate a landing page that leads into that specific inventory search.

          -Anything else

          I would suggest testing multiple designs.  It's easy for us to tell you what you should do, but it's better to hear it from your visitors.  Also, don't spend a lot of effort trying to get a specific search to rank, instead create a landing page for that product category, which will then lead into your search.  You will have a lot of unique content on there, and your customers expect to see a landing page.

          1 Reply Last reply Reply Quote 2
          • AndrewY
            AndrewY @SlavaRybalka last edited by

            Slava,

            Thanks for your reply.  I'm still very curious if there is a recommended limit to the number of internal links on a page.  If anyone could comment on this, that would be appreciated.

            SlavaRybalka 1 Reply Last reply Reply Quote 0
            • SlavaRybalka
              SlavaRybalka last edited by

              1. your site should have a very simple, tree-like structure

              2. your visitors should get to the product page in 3 or less clicks

              3. you don't want to have tons of links of product pages on your main page, see #1

              4. the more pages with unique content you have - the better

              5. the bigger the page - the slower the loading speed. Keep that in mind, you want as fast loading pages as possible.

              6. for the rest - use common sense. Imagine you are a visitor of your website. Do you like what you see?

              AndrewY 1 Reply Last reply Reply Quote 3
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • SIMON-CULL

                So many links from single site?

                this guy is ranking on all high volume keywords and has low quality content, he has 1600 ref domains check the attachment how did  he get so many links from single site is he gonna be penalized YD2BvQ0

                Intermediate & Advanced SEO | | SIMON-CULL
                0
              • neverenoughmusic.com

                My last site crawl shows over 700 404 errors all with void(0 added to the ends of my posts/pages.

                Hello, My last site crawl shows over 700 404 errors all with void(0 added to the ends of my posts/pages.  I have contacted my theme company but not sure what could have done this.  Any ideas? The original posts/pages are still correct and working it just looks like it did duplicates and added void(0 to the end of each post/page. Questions: There is no way to undo this correct? Do I have to do a redirect on each of these? Will this hurt my rankings and domain authority? Any suggestions would be appreciated. Thanks, Wade

                Intermediate & Advanced SEO | | neverenoughmusic.com
                0
              • Bee159

                Pages with excessive number of links

                Hi all, I work for a retailer and I've crawled our website with RankTracker for optimization suggestions. The main suggestion is "Pages with excessive number of links: 4178" The page with the largest amount of links has 634 links (627 internal, 7 external), the lowest 382 links (375 internal, 7 external). However, when I view the source on any one of the example pages, it becomes obvious that the site's main navigation header contains 358 links, so every new page starts with 358 links before any content. Our rivals and much larger sites like argos.co.uk appear to have just as many links in their main navigation menu. So my questions are: 1. Will these excessive links really be causing us a problem or is it just 'good practice' to have fewer links
                2. Can I use 'no follow' to stop Google etc from counting the 358 main navigation links
                3. Is have 4000+ pages of your website all dumbly pointing to other pages a help or hindrance?
                4. Can we 'minify' this code so it's cached on first load and therefore loads faster? Thank you.

                Intermediate & Advanced SEO | | Bee159
                0
              • PeteC12

                Ecommerce Site homepage , Is it okay to have Links as H2 Tags as that is relevant to the page ?

                Hi All, I have a Rental site and I am bit confused with how best do my H Tags on my homepage I know the H1 is the most important, Then H2 Tags and so on.. and that these tags should really be titles for content. However, I have a few categories (links) on my homepage so I am wondering if I could put these as H2 Tags given that it is relevant to the page . H3 Tags will my News and Guides etc , H4 Tags will the whats on the footer. I am attached a made up screenshot of what I propose for my homepage  if someone could please  give it a quick look ,  it would be very much appreciated. I have looked at what some competitors do a lot of them don't seem to have h2's etc but I know it's an important factor for rankings etc. Many thanks Pete dJSFQwI

                Intermediate & Advanced SEO | | PeteC12
                0
              • Hatfish

                What is the best practice for URLs for E-commerce products in multiple categories?

                Hello all! I have always worked successfully with SEO on E-commerce sites, however we are currently revamping an older site for a client and so I thought I'd turn to the community to ask what the best practices that you guys are experiencing for url structures at the moment. Obviously we do not wish to create duplicate content and so the big question is, what would you guys do for the very best structure for URLs on an E-commerce site that has products in multiple categories? Let's imagine we are selling toy cars. I have a sports car for sale, so naturally it can go in the sports cars category and it could also go in to the convertibles category too. What is the best way you have found recently that works and increases rankings, but does not create duplicate content? Thanks in advance! 🙂 Kind Regards, JDM

                Intermediate & Advanced SEO | | Hatfish
                0
              • auke1810

                Wrong titles in site links

                Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png

                Intermediate & Advanced SEO | | auke1810
                1
              • RG_SEO

                Best practice for retiring old product pages

                We’re a software company. Would someone be able to help me with a basic process for retiring old product pages and re-directing the SEO value to new pages. We are retiring some old products to focus on new products. The new software has much similar functionality to the old software, but has more features. How can we ensure that the new pages get the best start in life? Also, what is the best way of doing this for users? Our plan currently is to: Leave the old pages up initially with a message to the user that the old software has been retired. There will also be a message explaining that the user might be interested in one of our new products and a link to the new pages. When traffic to these pages reduces, then we will delete these pages and re-direct them to the homepage. Has anyone got any recommendations for how we could approach this differently? One idea that I’m considering is to immediately re-direct the old product pages to the new pages. I was wondering if we could then provide a message to the user explaining that the old product has been retired but that the new improved product is available. I’d also be interested in pointing the re-directs to the new product pages that are most relevant rather than the homepage, so that they get the value of the old links. I’ve found in the past that old retirement pages for products can outrank the new pages as until you 301 them then all the links and authority flow to these pages. Any help would be very much appreciated 🙂

                Intermediate & Advanced SEO | | RG_SEO
                0
              • seo22

                [e-commerce] Should I index product variants?

                Hi guys, I have e-commerce site, that sells car tires. I was wondering would I benefit from making all Product Variants ( for example each tire size ) as different page, that has link to the main product to provide some affiliation, or should I make each variant noindex, and add rel=canonical to the main product. The benefits from having each variant indexed can be many: greater click through rate more relative results for customers etc. But I'm not sure how to handle the duplicate content issue ( in this case, only the title, URL and H1 can be different ). Regards.

                Intermediate & Advanced SEO | | seo22
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.