Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Max # of Products / Links per Page on E-Commerce Site

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Max # of Products / Links per Page on E-Commerce Site

    Intermediate & Advanced SEO
    3
    5
    2962
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • AndrewY
      AndrewY last edited by

      We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page.  Some of of our category pages have upwards of 100 products.  While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links.

      Would love some guidance on:

      • Maximum number of internal links on a page

      • If Google frowns on really long category pages

      • Anything else I should be considering when making this decision

      Thanks for your input!

      1 Reply Last reply Reply Quote 2
      • SlavaRybalka
        SlavaRybalka @AndrewY last edited by

        You are welcome.

        Here is what I found for you:

        http://www.casedetails.com/2011/02/10/what%E2%80%99s-the-right-number-of-outbound-links/

        I regularly see pages with tons of outbound links that have much trust. However, in your case, I would recommend to focus more on your visitors' impression. CTR and time on site are also important. If your site is cluttered with links - they will feel confused and leave.

        1 Reply Last reply Reply Quote 0
        • ResslerMotors
          ResslerMotors last edited by

          -Maximum number of internal links on a page

          Depending on how powerful your site is, I would suggest keeping it around the 100 links mark per inventory pages; at least initially.  If you offer the ability to see more products at once that will keep all of your customers happy.  However, the fewer links per page, the more power you send down to your product pages.  If you start building links to these product pages, though, that could become irrelevant - depending on competition.  If you still need to give extra boost to specific products, look for ways to link them internally from other pages.

          -If Google frowns on really long category pages

          From what I read, Google doesn't really consider the navigation pages to be very valuable content.  However, I would only be concerned with that if you were trying to rank your search pages.  So, I would focus on what your potential customers would want.  If you feel like you need to rank for a specific phrase, generate a landing page that leads into that specific inventory search.

          -Anything else

          I would suggest testing multiple designs.  It's easy for us to tell you what you should do, but it's better to hear it from your visitors.  Also, don't spend a lot of effort trying to get a specific search to rank, instead create a landing page for that product category, which will then lead into your search.  You will have a lot of unique content on there, and your customers expect to see a landing page.

          1 Reply Last reply Reply Quote 2
          • AndrewY
            AndrewY @SlavaRybalka last edited by

            Slava,

            Thanks for your reply.  I'm still very curious if there is a recommended limit to the number of internal links on a page.  If anyone could comment on this, that would be appreciated.

            SlavaRybalka 1 Reply Last reply Reply Quote 0
            • SlavaRybalka
              SlavaRybalka last edited by

              1. your site should have a very simple, tree-like structure

              2. your visitors should get to the product page in 3 or less clicks

              3. you don't want to have tons of links of product pages on your main page, see #1

              4. the more pages with unique content you have - the better

              5. the bigger the page - the slower the loading speed. Keep that in mind, you want as fast loading pages as possible.

              6. for the rest - use common sense. Imagine you are a visitor of your website. Do you like what you see?

              AndrewY 1 Reply Last reply Reply Quote 3
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Taiger

                Redirect wordpress from /%post_id%/%postname%/ to /blog/%postname%/

                Hi what is the code to redirect wordpress blog from site.com/%post_id%/%postname%/   to site.com/blog/%postname%/ We are moving the site to a new server and new url structure. Thanks in advance

                Intermediate & Advanced SEO | | Taiger
                0
              • PeteC12

                H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?

                Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit  or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter

                Intermediate & Advanced SEO | | PeteC12
                0
              • mtthompsons

                Can we retrieve all 404 pages of my site?

                Hi, Can we retrieve all 404 pages of my site? is there any syntax i can use in Google search to list just pages that give 404? Tool/Site that can scan all pages in Google Index and give me this report. Thanks

                Intermediate & Advanced SEO | | mtthompsons
                0
              • rayvensoft

                Do links to PDF's on my site pass "link juice"?

                Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use.  The great SEO side of this is that they link to my site.  The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files.  So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site.   So do I get any benefit from these great links?  If not, does anybody have any suggestions on how I could get credit for them.  Keep in mind that editing the PDF's are not allowed by the government. Thanks.

                Intermediate & Advanced SEO | | rayvensoft
                0
              • birchlore

                Shopify Product Variants vs Separate Product Pages

                Let's say I have 10 different models of hats, and each hat has 5 colors. I have two routes I could take: a) Make 50 separate product pages Pros: -Better usability for customer because they can shop for just masks of a specific color. We can sort our collections to only show our red hats. -Help SEO with specific kw title pages (red boston bruins hat vs boston bruins hat). Cons: -Duplicate Content: Hat model in one color will have almost identical description as the same hat in a different color (from a usability and consistency standpoint, we'd want to leave descriptions the same for identical products, switching out only the color) b) Have 10 products listed, each with 5 color variants Pros: -More elegant and organized -NO duplicate Content Cons: -Losing out on color specific search terms -Customer might look at our 'red hats' collection, but shopify will only show the 'default' image of the hat, which could be another color. That's not ideal for usability/conversions. Not sure which route to take. I'm sure other vendors must have faced this issue before. What are your thoughts?

                Intermediate & Advanced SEO | | birchlore
                0
              • GSI

                What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?

                Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?

                Intermediate & Advanced SEO | | GSI
                0
              • VictorVC

                Outbound Links to Authority sites

                Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?

                Intermediate & Advanced SEO | | VictorVC
                0
              • Peter264

                NOINDEX listing pages: Page 2, Page 3... etc?

                Would it be beneficial to NOINDEX category listing pages except for the first page.  For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages?  Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.

                Intermediate & Advanced SEO | | Peter264
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.