Schema.org Implementation: "Physician" vs. "Person"
-
Hey all,
I'm looking to implement Schema tagging for a local business and am unsure of whether to use "Physician" or "Person" for a handful of doctors. Though "Physician" seems like it should be the obvious answer, Schema.org states that it should refer to "A doctor's office" instead of a physician.
The properties used in "Physician" seem to apply to a physician's practice, and not an actual physician. Properties are sourced from the "Thing", "Place", "Organization", and "LocalBusiness" schemas, so I'm wondering if "Person" might be a more appropriate implementation since it allows for more detail (affiliations, awards, colleagues, jobTitle, memberOf), but I wanna make sure I get this right.
Also, I'm wondering if the "Physician" schema allows for properties pulled from the "Person" schema, which I think would solve everything.
For reference:
Thanks, everyone! Let me know how off-base my strategy is, and how I might be able to tidy it up.
-
Hi,
It's really hard to pick right option in these kind of situations since there isn't right answer
There are perfectly good arguments for choosing both options and there isn't clear definition on what would classify something for one schema and not for another.
Best advice I can give you is to go with what feels right to you.
Kind regards
Bojan
-
My plan was to implement "medicalOrganization" in the footer of every page to define the company, as opposed to "Physician", as it's a larger group with 16 locations.
Maybe my assumption is wrong, but it seems like "Physician" should refer to an individual practitioner's business; because it inherits properties from "Thing", "Place", "Organization" and "LocalBusiness", my thinking was that "medicalOrganization" would be more appropriate for the group.
That said, if "Physician" inherits properties from "medicalOrganization" (via subClassOf), would "Physician" be the best way to mark up / define the group?
Thanks for the help – I like the idea, and will probably incorporate "members" into the "medicalOrganization" or "Physician" schema, whichever seems to be most appropriate / relevant.
-
Hi
You can use "Physician" to describe medical office and under its attribute "members" you can post list of doctors as "Person",
Kind regards
Bojan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Right schema markup for wallpapers website?
I own a phone wallpapers website . I'm trying to find the right schema markup for my website. I'm planning to implant schema on home page and categories pages. What type and properties should I use?
Intermediate & Advanced SEO | | Bren-Moss0 -
When "pruning" old content, is it normal to see an drop in Domain Authority on Moz crawl report?
After reading several posts about the benefits of pruning old, irrelevant content, I went through a content audit exercise to kick off the year. The biggest category of changes so far has been to noindex + remove from sitemap a number of blog posts from 2015/2016 (which were very time-specific, i.e. software release details). I assigned many of the old posts a new canonical URL pointing to the parent category. I realize it'd be ideal to point to a more relevant/current blog post, but could this be where I've gone wrong? Another big change was to hide the old posts from the archive pages on the blog. Any advice/experience from anyone doing something similar much appreciated! Would be good to be reassured I'm on the right track and a slight drop is nothing to worry about. 🙂 If anyone is interested in having a look: https://vivaldi.com https://vivaldi.com/blog/snapshots [this is the category where changes have been made, primarily] https://vivaldi.com/blog/snapshots/keyboard-shortcut-editing/ [example of a pruned post]
Intermediate & Advanced SEO | | jonmc1 -
72KB CSS code directly in the page header (not in external CSS file). Done for faster "above the fold" loading. Any problem with this?
To optimize for googles page speed, our developer has moved the 72KB CSS code directly in the page header (not in external CCS file). This way the above the fold loading time was reduced. But may this affect indexing of the page or have any other negative side effects on rankings? I made a quick test and google cache seems to have our full pages cached, but may it affect somehow negatively our rankings or that google indexes fewer of our pages (here we have some problems with google ignoring about 30% of our pages in our sitemap".)
Intermediate & Advanced SEO | | lcourse0 -
Should I delete 'data hightlighter' mark-up in webmaster tools after added schema.org mark-up?
LEDSupply.com is my site, and before becoming familiar with schema mark-up I used the 'data-highlighter' in webmaster tools to mark-up as much of the site as I could. Now that Schema is set-up I'm wondering if having both active is bad and am thinking I should delete the previous work with the 'data highlighter' tool. To delete or not to delete? Thank you!
Intermediate & Advanced SEO | | saultienut0 -
Directory VS Article Directory
Which got hit harder in penguin update. I was looking at SEER Interactive backlink profile (the SEO company that didn't rank for it's main keyword phrases) and noticed a pretty big trend on why it might not rank for its domain name. SEER was in a majority of anchor text, many coming from directories. i'm guessing THEY were effected because they matched the exact match domain link profile rule I'm not an expert programmer, but if i was playing "Google Programmer" I would think the Algo update went something like. If ((exact match domain) & (certain % anchor text==domain) & (certain % of anchor text== partial domain + services/company)) { tank the rankings } So back to the question, do you think that this update had a lot to do with directories, article directories, or neither. Is article directories still a legit way to get links. (not ezine)
Intermediate & Advanced SEO | | imageworks-2612900 -
Schema.org and Testimonials
Does anyone know which fields and code are necessary to embed a testimonial into a page using schema.org?
Intermediate & Advanced SEO | | rarbel0 -
Any advice on acquiring "jump to" via anchor link text?
Google says these types of references are generated algorithmically and that users should include a table of contents & descriptive anchor link text. Is there anything else we should take into consideration? Also, does anyone know how this works with pagination? Due to the design of our site, we can't make one really long article, but would need to divide it up into several 'pages'--even though it would all live on one URL (we'd use the # for pagination). Thank you in advance for your feedback.
Intermediate & Advanced SEO | | nicole.healthline1 -
<rel canonical="">and Query Strings</rel>
How are you supposed to <rel canonical="" tag="">a page with a query string that has already been indexed? It's not like you're serving that page from a CMS where you have an original page with content to add to the head tag.</rel> For example.... Original Page = http://www.example.com/about/products.php Query String Page = http://www.example.com/about/products.php?src=FrontDoorBox Would adding the <rel canonical="" tag="">to the original page, referencing itself, be the solution so that the next time the original page is crawled, the bot will know that the previously indexed URL with query string should actually be the "original"? That's the only solution I can come up with because there's no way to find the query string rendered page to tag with the canonical.....</rel>
Intermediate & Advanced SEO | | Yun0