Optimizing terms with accents/tildes in Spanish
-
Hello all, quick question. We are optimizing for a keyword that includes an accent in Spanish. Is it better to use the accented or regular form (i.e. inglés vs. ingles)? Also, is there any distinction between accents (áéí...) and the ene (ñ) in terms of strategy/best practices? Does this accent issue have a huge impact on ranking?
-
That all sounds about right.
Google will try it's best to deliver to the user what Google thinks the user is searching for since that will keep them as a customer.
Assuming you can do it with accuracy it is better to aim for what the user was intending rather than what their actions depict.
You really should just hire a mind reader
-
Thank you for the helpful response Charles, I will definitely run the experiments you suggest.
Even though the correct spelling would have an accent, many native speakers of Spanish search for the keywords we're targeting without the accents. Sometimes it can be hard to type the correct characters for the average user or they just want to save a few seconds by skipping the extra keystrokes.
It seems to me this is like misspelling strategy in English-language SEO. While there many be a big market for "Sapnish" instead of "Spanish", Google's auto-correct and contextual clues compensate for the slight advantage of having the exact query which is misspelled (the "Did you mean Spanish?" tool tip will bring them to your properly spelled page). Proper spellings make your brand look good and are ultimately what Google is shooting to deliver. I just wanted to make sure this was the case in Spanish language SEO (I know changes to Google's international properties can sometimes lag behind its U.S. page).
Another benefit of having the accents, I would think, would be local relevancy. I'm guessing Google.mx in Mexico or Google.es in Spain would prefer a site with the proper accents for users in those countries than it might in the U.S.
Does this sound right? Thanks for your help!
-
I don't have a lot of experience with this, but here is my 2 cents for what it is worth.
Obviously if you are running a multi-lingual site you would want to use the correct characters for the corresponding language on that version of the site.
If you are however running an english site, and writing an article on why it is important to learn to say "Donde esta el baño" then I suggest doing some quick research.
Going to google I can see that the suggested searches it shows as I type in the query don't use the "ñ" character. If you look at the results for the search without the "ñ" character the first set of results do have that character in them. This suggests to me that Google will recognize either as the same thing for this specific word.
I recommend doing research like this for your specific situation as you might have a conflicting word (e.g. the word changes meaning depending on the use of the character). In which case hopefully the engine can pick up on the context of its use.
Also try multiple engines and match up your strategy to what engines your market tends to use.
Sorry I couldn't be more specific as I haven't had this problem.
This is how I would go about testing, and planning for a solution though
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Targeting/Optimising for US English in addition to British English (hreflang tags)
Hi, I wonder if anyone can help? We have an e-commerce website based in the UK. We sell to customers worldwide. After the UK, the US is our second biggest market. We are English language only (written in British English), we do not have any geo-targeted language versions of our website. However, we are successful in selling to customers around the world on a regular basis. We have developers working on a new site due to launch in Winter 2021. This will include a properly managed site migration from our .net to a .com domain and associated redirects etc. Management are keen to increase sales / conversions to the US before the new site launches. They have requested that we create a US optimised version of the site. Maintaining broadly the same content, but dynamically replacing keywords: Example (clothing is not really what we sell): Replacing references to “trainers” with “sneakers”
International SEO | | IronBeetle
Replacing references ‘jumpers with “sweaters”
Replacing UK phone number with a US phone number It seems the wrong time to implement a major overhaul of URL structure, considering the planned migration from .net to .com in the not too distant future. For example I’m not keen to move British English content on to https://www.example.com/en-gb Would this be a viable solution: 1. hreflang non-us visitors directed to the existing URL structure (including en-gb customers): https://www.example.com/
2. hreflang US Language version of the site: https://www.example.com/en-us/ As the UK is our biggest market It is really important that we don’t negatively affect sales. We have extremely good visibility in SERPS for a wide range of high value/well converting keywords. In terms of hreflang tags would something like this work? Do we need need to make reference to en-gb being on https://www.example.com/ ? This seems a bit of a ‘half-way-house’. I recognise that there are also issues around the URL structure, which is optimised for British English/international English keywords rather than US English e.g. https://www.example.com/clothing/trainers Vs. https://example.com/clothing/sneakers Any advice / insight / guidance would be welcome. Thanks.0 -
Why are some regions/countries not indexing correctly?
Hi All, Recently I've added different regions (website.com/se/ etc) to Google search console and pointed them to their relevant countries, but only half are working when I search from a regions IP with a VPN and use the correct Google search ( Google.se etc ). Will this correct over time? or is something else causing them not to be indexed up correctly? Thanks in advance <colgroup><col width="81"><col width="104"></colgroup>
International SEO | | WattbikeSEO
| Country | Appear in SERP 17/12/2018 |
| AU | TRUE |
| CZ | TRUE |
| DK | TRUE |
| HK | TRUE |
| IE | TRUE |
| IT | TRUE |
| KR | TRUE |
| NL | TRUE |
| NZ | TRUE |
| SE | TRUE |
| SG | TRUE |
| US | TRUE |
| ZA | TRUE |
| AE | FALSE |
| AT | FALSE |
| CH | FALSE |
| CN | N/A |
| DE | FALSE |
| EE | FALSE |
| ES | FALSE |
| FI | FALSE |
| FR | FALSE |
| GB | FALSE |
| GR | FALSE |
| JP | FALSE |
| NO | FALSE |
| PL | FALSE |
| RU | FALSE |
| SI | FALSE |
| TR | FALSE |0 -
International Confusion between .com and .com/us
A question regarding International SEO: We are seeing cases for many sites that meet these criteria: -International sites that have www.example.com/ ip redirecting to country site based on ip redirect (ex. www.example.com/ 301 to www.example.com/us -There is a desktop + mobile site (www.example.com + m.example.com) The issue we see is Google shows www.example.com/ in US search results instead of www.example.com/us in search results. Since the .com/ redirects, there is no mobile version, and www.example.com/ also shows up in mobile SERPs instead of m.example.com/us. My questions are: 1. If www.example.com/ is redirecting users and Googlebot, why is Googlebot caching it with the content of www.example.com/us? 2. Why is www.example.com/ showing up in SERPs instead of www.example.com/us? 3. How can we help Google display www.example.com/us and m.example.com/us in SERPs instead of www.example.com/? Thanks!!
International SEO | | FranFerrara0 -
Best practice for Spanish version of English website?
I'm doing an audit for a site that has all of its English pages under the same roof with Spanish pages in Wordpress. It is intended for Chicago, not Mexico. I suspect this is not a good thing, but I only have instinct to rely on here. What is the best practice for having the same website in two languages? http://www.enhancedform.com/ and http://www.enhancedform.com/spanish/
International SEO | | realpatients0 -
.cn domain vs. .com/cn/ folder structure
Hey Moz Community, I'd love to hear your response based on some real world data around leveraging a .cn domain vs. porting the site over to a sub-folder structure (ie. com/cn/ structure). Currently, the site lives on a .cn and is fully translated/localized in simplified chinese - which is the ideal state. As part of a website redesign + cost analysis there is a discussion around moving all global content under a sub-folder structure using href lang, GWT combination to define country content. My question is around China specifically - does a .cn have a signficant impact on ranking? I've read conflicing reports. Secondly, how do Chinese users react to a non-.cn domain? I would imaging the click-through rate performance from SERPs is much lower. Thoughts? Comments?
International SEO | | JonClark150 -
Best domain for spanish language site targeting ALL spanish territories?
hi, we're have a strong .com domain and are looking to launch a site for spanish speakers (ie latin america + spain). we already have various subdirectories for some foreign language sites (eg. ourdomain.co.uk, us.ourdomain.com, ca.ourdomain.com, ourdomainchina.com, ourdomainindia.com etc) we already have a B2B site ourdomain.com-es which will remain the same. I'm thinking best practice would be to launch translated copy for the following: ourdomain.com/es ourdomain.com/cl ourdomain.com/mx ourdomain.com/pt etc etc firstly is this the best option? secondly, i'm really interested to hear whether there is a less time/resource intensive route that would give us visibility in ALL spanish speaking territories? Also - if we go with just one of the above (eg ourdomain.com/cl) how likely are we to get traction in other spanish speaking territories? any help much appreciated!
International SEO | | KevinDunne0 -
Link Builder Freelance/Agency in Italy_
Hi! We are looking for a link builder freelance or an SEO agency specialized in link building for the Italian market. Could you recommend any? Did anyone have any experience with a good Italian agency/freelance? Thanks!
International SEO | | jorgediaz0 -
Multiple domains for one site / satellite domains
Hi, I know this has been asked a few times before but I want to clarify everything my own head. We've recently relaunched a website for a client that combined three existing sites into one. The new site is http://www.gowerpensions.com/ I've added 301 rewrite rules to the three old domains to to point to the correct page on the new website, i.e the old contact page goes to the new one, the about page to the new about page etc, etc. The old domains are thehorizonplan.com, horizonqrops.com and horizonqnups.com. I've informed Google Webmaster Tools of the change. The client also has several other domains such as horizonpensions.com and qnupscheme.com. Am I correct in thinking I should not park these domains on top of the gowerpensions.com website as this will be seen as duplicate content? I don't think there is anything linking to these domains. They might not even be listed in Google. With the thehorizonplan.com, horizonqrops.com and horizonqnups.com domains there are existing links to them, but will parking these on top of gowerpensions.com cause a problem, or should I keep my 301 redirects forever? Would a better strategy be to make microsites on all of the satellite domains that link to the main one to create more relevant links? If this is the case then I'd need to fix any third party links to the old horizon domains. I hope that makes sense. Thanks Ric
International SEO | | BWIRic0