Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I link to my Press Releases?
-
I just created my first press release at prlog.org using the free account, which lets you have one outgoing followed link.
Question: Should I link to my press releases from my web site? I made the mistake of doing link exchanges in the past, and worried Google would detect it as a link exchange. It would be nice to link to the press releases on my site while still getting the benefits of having an incoming link from a site with PR 6.
Is prlog.org a good site for press releases? Is there another one you recommend that is free or inexpensive? Is there any benefits to using multiple press release sites, with different content on each site?
Thanks!!!
-
Cameron, I link to my press releases from other navigation than the home page mainly because I believe the content on the home page is to get the visitor interested to go deeper into the site. I don't think it's bad to link to them from the home page but I think you will see the value of the link isn't that much greater than linking to it from a subsequent page.
-
Cameron, I always recommend businesses link to their press releases. Doing so provides value in different ways. First, if there are no links and no references to it, it basically has no value, Second, you get a little bit of third party validation from it. Third, you can get visitors from it and brand recognition. I know of releases that we published in 2005 that still get hundreds or thousands of visitors each month, because they have incoming links. Don't base all your decisions on what immediate link juice you might get from an action you take, because it may hurt you some time in the future. And yes, prlog is good. I have some I will send there this week.
-
Thanks for the reply. Has some very good info on press releases. My only question is, is it a good idea for me to link to the press releases on my home page? Is it standard for businesses to link to the press releases, or do they just let clients find the press releases on Google.
Thanks again.
-
Hi Cameron, A press release will help your website gain awareness in your industry. It is a fantastic way to announce a grand opening of a new business, a large sale or promotion, a unique tool, feature, movie file, content or other resource.
Submitting the press release help the social media for business online press release distribution and social networking are powerful marketing tools but combined they are an unstoppable force for instant online exposure.
For more details see the below advantages of press release:
Advantages: They are a fast, free, easy, way to get your message and your company name all over the internet. Some of them are fairly high page rank which passes along some good link juice. I've gotten my clients 6 of the top 10 Google listings on the front page of google, for the keywords we selected, using free press release sites. (There's never a guarantee of this, of course; Google does what Google wants.)
Yes prlog.org is good site for press release.For more details for the press release websites see the link below:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
Link Building | | SolveWebMedia
Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!0 -
If I disavow bad links on "disavow link webmaster" will they still show up on my moz reports?
We recently found out we have a lot of bad links linking back to our website from spam sites, I disavowed them through the google disavow link webmaster. On my moz report it still shows the links, is that normal?
Link Building | | Ryan.Cruz0 -
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
Xyz links
I have a lot of backlinks ending with .xyz, around 20%, and they look very suspicious. Should I disavow these? Here are a few: yourrelicsbargains.xyz fantasticsiteinfo.xyz yourvintagelifestyle.xyz usefuldiscount4u.xyz bestdealsaction.xyz bestmemorabilialifestyle.xyz 59177.net lovecollectorsbargains.xyz
Link Building | | moon-boots0 -
Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.
Hi,
Link Building | | JIMBO16
I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim0 -
Links from PRWeb press release violate Google's quality guidelines?
My site has had a manual action performed on it by Google indicating that I have inbound links that fall outside of their quality guidelines. I did my own research, found what I thought was the issue, had the links removed and requested reconsideration. Google's response surprised me in that they highlighted two specific pages with links that were the direct result of valid press releases and a publisher picking up our release off a wire service. Has anyone else seen this occur? Anyone had a case successfully reconsidered? I realize that I don't need to do anything at all as the manual action is in effect and will stay that way, discounting those links, but I would rather a) not have any manual action against my site and b) know for the future so this doesn't happen again. Also, is this applicable for guest blog posts, which effectively create the same type of backlinks? Thanks
Link Building | | barberm1 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121