Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. How many links per week/month should a link building campaign acquire?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How many links per week/month should a link building campaign acquire?

    Link Building
    3
    4
    2496
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • fersu
      fersu last edited by

      I am running a linkbuilding campaign for my company.  I am mostly focusing on guest blogging opportunities and responding to emails from HARO.  How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period?

      Thank you,

      1 Reply Last reply Reply Quote 0
      • fersu
        fersu @JordanLowry last edited by

        What do you do to determine the quality of a site to acquire a link from? Is it just a Moz score of 50 or more? Is it just a link from an industry you are targeting?

        We are a B2B Company, so we feel we can link to a diverse range of industries and topics.  Some times I look at a company with a Moz DA of 30 and think it is a good link to acquire because we want to sell to that industry. Sometimes even more so than another link I acquire that might have a Moz DA of 50. I never link to sites that dont make sense for our business.industry.  Is this a good strategy or should I keep my focus on the high Moz DA first?

        Thanks for any help. I realize this response is kind of jumping all over the place.

        1 Reply Last reply Reply Quote 0
        • RobCairns
          RobCairns last edited by

          I agree with Jordan - Quality over quantity, always. That being said, you need to make sure your links are coming from ideal sources. I think there is a pecking order to linkbuilding, and it goes as follows:

          1. Follow/NoFollow
          2. Link strength
          3. Link relevancy
          4. Number of links from differing sources
            5) Number of links

          Other factors may be involved here such as how many people are involved in the campaign (if it's only you, there are obviously lower expectations than if you have a full team working on it).

          Also keep in mind that Penguin 4.0 was released a few weeks ago so the quality of your link profile is very important. That being said, penalties are (theoretically) less impactful and easier to overcome, so feel free to experiment with link building strategies beyond simple guest posting to maximize your incoming link juice and get your rankings improving.

          Lastly, remember to spread your inbound links over pages that are relevant to the topic of pages your are blogging on. Don't send everything to your homepage if you have a relevant page somewhere deeper in your site.

          If you want to discuss some strategies to help improve your effectiveness/efficiency, feel free to reach out and I will help out as best I can.

          Cheers!

          Rob

          1 Reply Last reply Reply Quote 3
          • JordanLowry
            JordanLowry last edited by

            I think quality links should be taken into consideration more heavily over quantity. A few quality backlinks would be a lot more beneficial than a vast amount of poor backlinks.

            Don't try to quantify how much focus on the quality while building strategic marketing relationships and you will be fine.

            fersu 1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Zaidazam

              Can we use Free domains (like .cf / .tk / .gq / .ml / .ga) for backlinks?

              many times I Noticed that most of the website use .cf / .tk / .gq / .ml / .ga this domain for backlinks but when I click on this it shows me the error I want to know that how they get a do follow backlink from the Different free domain can I get backlinks from my free domain? if this possible then How? This is my website Pakistan News kindly tell me how to rank.

              Link Building | | Zaidazam
              0
            • Ignacio.Puglisi

              Link Building for Charities?

              Hello there! I'd like to get some advice/tips about link building for charities. I am doing an internship on SEO in a charity in London and I have Moz Pro to work with. So, I have to work on the links building but I don't know how to start, what value I can offer, etc . Thanks! 🙂

              Link Building | | Ignacio.Puglisi
              3
            • linklander

              Should I build internal links to my homepage?

              Ive done a lot of internal linking before but its always been for other inner pages but now I need to do it for a websites homepage but this got me thinking if its even worth doing and should I be doing it at all? For the first question I was thinking that surely the homepage has more authority than any of my inner pages so how would internal links from inner pages help and for the second question Ive read a few posts like this Kissmetrics one here where it says you shouldnt do it. There are two types of links you should avoid using in your content: Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage. https://blog.kissmetrics.com/commandments-of-internal-linking/ thoughts?

              Link Building | | linklander
              0
            • WayneRooney

              Guest Blogging Question? How many links in an article?

              I am being offered by a blog to have more than 5 links in an article that points directly to our money sites. The blog is in the same niche. This is the first time i am being offered more than 2-3 links in an article. Should i do it? How many links should be in an article so not to be penalized by Google? Does it look unnatural to have more links in an article that points to the same site but different pages? Thanks

              Link Building | | WayneRooney
              0
            • studio35design

              DA vs PA when building links

              When building links to your site from other sites, what is more important or what weights more heavily? Say a site has a DA of 20 and PA of 34 for that page I want a link from. Say another site has the revese, a DA of 34 and a PA of 20. All things being equal, which site's link to me would be better? The one with a higher DA or the one with a higher PA for the on the specific page I would get a link?

              Link Building | | studio35design
              0
            • mark_baird

              How do I find and can I trust link building companies

              I'm finding it hard to build quality links. I don't want to employ a link building company as I can't find anyone I can trust. I also don't know what is a realistic rate of pay for link building work.

              Link Building | | mark_baird
              0
            • lockstarwi

              Locksmith link building

              Can anybody please give me any recommendation about a locksmith/security related websites that i can build strong/meaningful links with?

              Link Building | | lockstarwi
              0
            • pbhatt

              Has anyone seen positive results from using Submiteaze to submit to directories? I know an SEM agency that uses it for clients' link building campaigns, but I don't know if it is worth buying. Are there better alternatives?

              I would like to start a link building initiative at my company for a new website, and would like to know if the value of the links built using Submiteaze would be worth the money.

              Link Building | | pbhatt
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.