Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Creating Backlinks On Behalf of Client

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Creating Backlinks On Behalf of Client

    Link Building
    6
    12
    2934
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Czubmeister
      Czubmeister last edited by

      I'm on my first SEO project with a law firm. I'm at the stage where I am doing competitive backlink research on other law firms that my client gave me.

      I saw a blog site called typepad. It has a high domain authority so I was going to recommend to my client that they set up an account and blog away!

      Since it's a law firm, I am not qualified to start blogging on behalf of my client and I know they are extremely busy so now I have to "ride" my client to get busy and start creating content.

      I feel like I want to do more for them on the blog side to keep things going but not having a law background, probably not doable.

      Question: Do most SEO's do the blogging for their clients, farm it out or keep pushing their clients to do it?

      I also want them to sign up with articlebase but the same thing is going to happen. I have to push them to write articles. I guess this is my job?

      -Bob

      1 Reply Last reply Reply Quote 0
      • jjgonza
        jjgonza @EGOL last edited by

        Do you mean link to the blog from the customers site to give the blog some authority? I think i understand but I want to be clear.

        thanks

        1 Reply Last reply Reply Quote 0
        • RobertFisher
          RobertFisher @RobertFisher last edited by

          As to using the full sentence, the first part was about speaking to his clients regarding research and I did use the ... to show that the copied portion was the end of that compound sentence. That is the correct way to utilize a quote wherein only the germaine is pointed out. I did not disagree with speaking to the client re research.

          You are correct you did not say - use software - and I did make it seem as if you did. You have my apology for that.

          My point was not about the use of software though; did you think it was?  My point was about not creating your own content which takes time and effort and, instead, choosing to take someone else's content and change a few words so that you can post it as your new content.

          As to posting my clients on a free directory I did not say that I did. I suggested some legal publishers (they are actually blogs for the legal community). So, I guess you should buy what you are selling and not state that I said something I did not. There are actually blogs around things like personal injury with high DA and PA and you can pay to be a blogger on their networks. They get quite a bit of links from them.

          We do blogs within Pharma, Personal Injury, Bankruptcy, Complex business litigation, etc.

          Best

          1 Reply Last reply Reply Quote 1
          • Czubmeister
            Czubmeister @EGOL last edited by

            Thanks for the guidance. Time for more learning! I'll get with their web developer and see if we can make this happen. I guess the next question would be the preference of blogging software. Bloglines, Typepad. Does it really matter as long as there is good content?

            1 Reply Last reply Reply Quote 0
            • Modbargains
              Modbargains @RobertFisher last edited by

              Robert,

              next time you want to quote me, at least quote the full sentence. Also, the word software, never was mentioned or said. You don't need an article spinning program to re-spin an article.

              Also, maybe you should try blogging instead of posting your clients on free directory sites which require little to no work. oh and low domain scores.

              1 Reply Last reply Reply Quote 1
              • Czubmeister
                Czubmeister @Allstar last edited by

                These are all great questions.

                I was using SEOmoz to look for all the backlinks that our competitors have.  I noticed that an attorney out of Texas who came up #1 in Google for Divorce Attorney had a backlink at typepad and articlebase.(just to name a few)  At the moment, I was thinking that we need to create articles and blogs so we could get the same backlinks they do.  That's about as far as my thinking went.

                On your point #1, I called the headline creating backlinks because my goal at the moment is to create more backlinks than out competitors. It just so happens that the backlinks from our competitors with the highest domain authority were typepad and articlebase.

                On your point #2, Since I have never set up a blog site before, I'm kind of lost on the best approach.  Sounds slick to integrate it into the law firm website. I am just looking to see what our competitors are doing who are ranked on the first page of Google and emulating what they are doing. The goal would be to do everything you said.

                I have seen articles that lawyers have written 2 or 3 years ago still showing up as one of their backlinks . I want to do the same for my client.

                1 Reply Last reply Reply Quote 0
                • RobertFisher
                  RobertFisher @Modbargains last edited by

                  Modbargains,

                  In reference to this statement: look at what their competitors have to say about that subject and come up with your own words. Re spin that and repost that on other blogs

                  Since we have several large, high verdict (one attorney alone has over 300 verdicts) clients and since we write articles for them, if he has a client who is a competitor to one of my firms, you are suggesting:

                  He takes my quality content,

                  He changes out some verbs, nouns, and pronouns using some of the software so readily available to the lazy and unscrupulous, and, then,

                  He puts it out on the internet as if his clients had written it?

                  He is to do this in the same space that I operate in daily?

                  Really? Against trial attorneys who love to go to court? Brilliant!

                  Modbargains RobertFisher 2 Replies Last reply Reply Quote 0
                  • EGOL
                    EGOL last edited by

                    I would place this blog on the primary domain.  Then all of the value from links that hit the blog will help power the primary site.

                    I believe that the job of the SEO is to ask the client "where do you want to be visible" and inform them "where you can be visible".... then let them know that visibility there will never happen unless they have content that positions them for the target keywords.

                    So, I would let them know what it will take to be visible for some of their important keywords.

                    Czubmeister jjgonza 2 Replies Last reply Reply Quote 5
                    • RobertFisher
                      RobertFisher @Allstar last edited by

                      All Star

                      Great point on number 2!

                      Best

                      1 Reply Last reply Reply Quote 1
                      • Modbargains
                        Modbargains last edited by

                        yeah, I recommend getting them to write an article and do some some spinning to that article and repost it on other blog sites with high domain authority.

                        From there, ask them what kind of research do you want them to do for them regarding the services they offer, and look at what their competitors have to say about that subject and come up with your own words. Re spin that and repost that on other blogs.

                        Then use google's feed burner to link those blogs.

                        i mean i do inhouse seo for a very high competitive niche market, where our competitors do some shady stuff, so it's hard to stay in the "white hat zone"

                        just my two cents.

                        As Allstar mentioned, what's your keywords? use those.

                        Obviously you're creating links to manipulate your client's rank and i understand, they want results.

                        Look at your competitor's backlinks and try to post on the ones that have high domain authority. within a few months and a few hundred back links your client will be in competitive standing against them with their own keywords or the keywords you chose for your clients.

                        and if you dont already know http://www.opensiteexplorer.org for looking at your competitor's backlinks.

                        RobertFisher 1 Reply Last reply Reply Quote -3
                        • RobertFisher
                          RobertFisher last edited by

                          Bob,

                          Welcome to fun! We deal with a few attorneys so I will throw in my two cents worth for you:

                          ... I was going to recommend to my client that they set up an account and blog away!

                          My experience is that every attorney wants to blog until it is time to blog and then......

                          ...now I have to "ride" my client to get busy and start creating content.

                          I do not know that you will have success with this on a couple of levels: they won't like being pushed and, if you have not spelled out the relationship regarding who is responsible for content, they may resent it.

                          I feel like I want to do more for them on the blog side to keep things going but not having a law background, probably not doable.

                          I will tell you what my head of development has said to me along these lines: "This is not your job. We do not need you doing this, we need you moving the company forward! This is a low return item for you." Now, you may be smaller and having to do more, but you need to weigh you doing it against what else you could achieve by you not doing it. Ask yourself what your role is.

                          Do most SEO's do the blogging for their clients, farm it out or keep pushing their clients to do it?

                          I don't think there is a "most" in terms of business practices. (I do occasionally write something if it is moving a major client project along - once every two months a page or two). You can farm it out, but do it on a basis of paying per piece if accepted. There are several copywriting sites you can look at). We have hired copywriters from major colleges here on a parttime / paid intern basis and some of them have worked out great. You have to have time to spend with them early on to teach them CMS, on page SEO to a point, .etc. (Maybe 10 to 20 hours tops). You would be amazed what they can write about given the right background material to research. Since it is law i would be happy to share a few pointers via phone or email on this.

                          I also want them to sign up with articlebase but the same thing is going to happen. I have to push them to write articles. I guess this is my job?

                          I am not familiar with Articlebase, and don't have time to read their terms, etc. If you are simply giving them articles, then hoping someone picks them up, there may be some better legal publishers to look at.

                          As to the last ?: I guess this is my job? NO, it is a massive opportunity for you to provide exceptional service and make a great return for that! Get them first to understand why they need to post content (blog, articles, PR, etc.). Then show them they will not do it due to their needing to handle their business. Then decide what amount of profit you want to make in order to provide them this service. Add the cost to provide it to the profit number and show them how you are going to benefit them by providing the service for them. That is what a great SEO/CEO would do!!

                          Good Luck!

                          1 Reply Last reply Reply Quote 3
                          • Allstar
                            Allstar last edited by

                            Some questions:

                            1. The headline says "creating backlinks" but your question seems to be about content creation. Do you have a clear keyword goal in mind for the blog?

                            2. Will the Typepad blog be hosted internally within website architecture or will it live completely externally on the *.typepad.com RD? If the latter, how will content creation drive SEO value to your client's core business  site? What is your goal with the Typepad blog: to create inbound links to the law firm's website, or to generate leads via blog content?

                            Brian

                            PS: your job goes far beyond riding them to create content: you have to give them clear business reasons why they need to do it, what the expected result is, where the value lies. As lawyers they have liabilities if they give legal advice on a blog, and they can't risk offending potential clients or speaking on certain topics if it entails a conflict of interest. There is no harder industry to blog for than the legal profession, and most lawyers are not professional copywriters.

                            RobertFisher Czubmeister 2 Replies Last reply Reply Quote 3
                            • 1 / 1
                            • First post
                              Last post

                            Got a burning SEO question?

                            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                            Start my free trial


                            Browse Questions

                            Explore more categories

                            • Moz Tools

                              Chat with the community about the Moz tools.

                            • SEO Tactics

                              Discuss the SEO process with fellow marketers

                            • Community

                              Discuss industry events, jobs, and news!

                            • Digital Marketing

                              Chat about tactics outside of SEO

                            • Research & Trends

                              Dive into research and trends in the search industry.

                            • Support

                              Connect on product support and feature requests.

                            • See all categories

                            Related Questions

                            • p4pakao

                              DA not increased as backlinks generated...

                              Hi,
                               I would like to discuss my issue as my site's some backlinks are generated but DA is still there. Can anyone make me understand the reason?

                              Link Building | | p4pakao
                              0
                            • mzakaria

                              Are backlinks in the form of Footer or Sitewide links safe?

                              Hi There! Some of our competitors are using sitewide links in the header, footer or sidebar…is it ok to use these type of backlinks to increase overall backlinks. The site-wide links increase backlinks dramatically. Thanks Malik Zakaria

                              Link Building | | mzakaria
                              0
                            • Adab1

                              Sudden spike in backlinks - should we disavow?

                              A kitchen remodelling firm in Australia has noticed a big increase in spammy backlinks to their website since April this year. Majestic shows that referring domains and backlinks during that period have gone up from 400 domains (10,000 links) to 1,070 domains (47,000+ links). About 100 are sitewide links. The vast majority are "follow" links directed at image files on the site - ending in .jpg. Ahrefs now shows the number one anchor text (23%) is a period (full stop) "." Most of the links come from .us domains, eg: cowboysr.us
                              blackphoto.us
                              alldpic.com Google Search Console isn't showing any of these links, there's no penalty on the site and there's been no noticeable change in rankings (if anything organic clicks went up over May, June, July) ...  so we're wondering what action - if any - should be taken. Are these links likely to have a negative impact on the site and homepage? Should we disavow these links? Appreciate any advice. Thanks.

                              Link Building | | Adab1
                              0
                            • Eslam-yosef

                              Does backlinks in images equal naked backlinks?

                              I've discovered few backlinks in images came from websites points to my home page. What is the value of these links?

                              Link Building | | Eslam-yosef
                              0
                            • KempRugeLawGroup

                              Creating A Scholarship For SEO

                              My client is a Law Firm just outside of Tampa, and I am trying to get her keyword phrase: "Tampa Car Accident Attorney" in the top 3. One of the strategies I want to use is to create a scholarship for "Tampa Area Students and how a car accident impacted their life" or "Tampa Area Students and how they think they can decrease car accidents." (that's still be worked on).  Once the scholarship is created, I want to put it on our Tampa Car Accident Attorney page, and get other companies to link to that page. My question is what links should we go after? Because that will tailor it to who we give the scholarship to. We could give it to a University of South Florida student, and get one .edu link. We could do the same thing for the University of Tampa, or Stetson Law School, but we'd only be getting one link from each of them. If we set it up for high schoolers, we can get more links from the community and schools, but I'm not sure high school .edu links matter all that much. Is 10 high school .edu links as important as 1 college .edu link? I don't know. If anyone has had an experience with this or any insights, I'd greatly appreciate it. Thanks!

                              Link Building | | KempRugeLawGroup
                              1
                            • BobGW

                              PR1 and PR2 backlinks

                              We're doing some content marketing. I've heard that it is a good idea to target even PR1 and PR2 sites (small DA sites). I'm concerned about these sites disappearing after a few months, as we've found that losing a backlink can sting a bit and be worse than never having it. Though this isn't as big a deal any more. Anyways, can somebody say when a PR1/PR2 backlink would be appropriate to go after? Some of them would be easy and if it's appropriate I'd like to include them. So far they would only pass our standards if they are Above PR0 Look like a white hat, quality site from the outside Have a clean backlink profile Look like they're going to stick around Successful Social Media Accounts a plus What are you guys' criteria for including these sites? Do you gain value from them?

                              Link Building | | BobGW
                              0
                            • faisalnlm

                              Is there a relation between number of backlink and SERP?

                              I want to calculate that how many backlinks i need, in order to get in higher SERPs? is there a way to calculate? One is obvious that check number of backlinks of websites that are ranking in top 5 positions. But i guess it is not true any more... So please help

                              Link Building | | faisalnlm
                              0
                            • damon1212

                              Press Release Sites for Backlinks

                              OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking?  Is there a SEO benefit to PR services? My company is a local print company.  I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate.  The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.

                              Link Building | | damon1212
                              1

                            Get started with Moz Pro!

                            Unlock the power of advanced SEO tools and data-driven insights.

                            Start my free trial
                            Products
                            • Moz Pro
                            • Moz Local
                            • Moz API
                            • Moz Data
                            • STAT
                            • Product Updates
                            Moz Solutions
                            • SMB Solutions
                            • Agency Solutions
                            • Enterprise Solutions
                            Free SEO Tools
                            • Domain Authority Checker
                            • Link Explorer
                            • Keyword Explorer
                            • Competitive Research
                            • Brand Authority Checker
                            • Local Citation Checker
                            • MozBar Extension
                            • MozCast
                            Resources
                            • Blog
                            • SEO Learning Center
                            • Help Hub
                            • Beginner's Guide to SEO
                            • How-to Guides
                            • Moz Academy
                            • API Docs
                            About Moz
                            • About
                            • Team
                            • Careers
                            • Contact
                            Why Moz
                            • Case Studies
                            • Testimonials
                            Get Involved
                            • Become an Affiliate
                            • MozCon
                            • Webinars
                            • Practical Marketer Series
                            • MozPod
                            Connect with us

                            Contact the Help team

                            Join our newsletter
                            Moz logo
                            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                            • Accessibility
                            • Terms of Use
                            • Privacy

                            Looks like your connection to Moz was lost, please wait while we try to reconnect.