Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How many links with page authority to beat competition if we already score 62
-
How many links with page authority do I need to beat or get closer to competitor with page score 78 and domain authority score 72, if we already score 68 on page and 62 domain authority. This is in one of many beauty product markets. I ask because there is a company offering me for $80 each 10 links with higher than 70 page score (up to 80) and higher than 74 domain score (up to 86). All the other factors: number of links and social are almost the same for our website and the competitor's
-
Sounds dangerous!
Usually, these types of links may be found on high authority pages, but the placement is spammy, such as deep in the footer with 100 other links, or an out-of-context sidebar link.
Do the pages have PageRank? I only ask because a page may display both PA and DA, but if it's been de-indexed by Google then it most likely will be stripped of PageRank.
The other problem is relevance. The links may be of little value to you if they don't come from on-topic pages.
In short, I would advise you stay away from this.
But, to answer your question, you would need a ton of links to move your Domain Authority from 62 to 78. That's because both PA and DA are scaled algorithmically, meaning a ten point jump could be 100 times more difficult to achieve. At the upper ranges, the difference between scores becomes much more pronounced, so that it's much more difficult to rise from a 60 to 70, than it is to go from a 10 to a 20.
Hope this helps! Best of luck with your SEO.
-
As I'm finding out in helping other peoples' sites, there are no shortcuts to work at getting real links to real resources that will be of real assistance to those who use the page/site. Any dummy links or bought links will get a short burst, but will be caught. Google has gotten a whole lot quicker at it (Bing less so), and assesses penalties for it.
-
Hi
In my experience i would stay away from sites that offer paid links as these can effect all your hard SEO efforts in one fail swoop. Such benefits can often be short lived and can often result in gaining irrelevant links to your website and don't actually bring you any increase in traffic, PR, PA and may actually penalize your site as a result.
i wouldn't focus on gaining x to improve PA i would aim to gain quality links naturally and not all at once as this will also set off Google's spam, link farming alarm bells. By gaining quality links individually and slowly it gives you the opportunity to assess the quality, and the relevancy of each one- I know this is the slow and hard way to gaining quality links but it will pay off in the end and your PA, PR, SERPs traffic will improve in due course and you can rest assured your efforts are legitimate and don't put your website and SEO efforts as risk.
Might not be the answer you wanted to hear but hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
Links with high spam scores - how to delete?
A number of sites that link to mine have high spam score. I went to Google console to disavow them but they don't appear in the console. How can I get rid of these? Thanks.
Link Building | | wonderdome0 -
Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.
Hi,
Link Building | | JIMBO16
I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim0 -
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
A link with "return false"- OSE sees as a No Followed Link
Hello, I couldn't find a clear answer to the impact on SEO for a link written in this way: [" class="expert_info" onclick="window.open(this.href);return false;">](w</span>ww.yourwebsite.com<span style=) [Does the "return false" act as a "no follow"? I came across this in our link data in Open Site Explorer which lists these links all as "no follows." However, an engineer I spoke to said that it shouldn't impact search engine behavior. Any ideas? Thank you in advance! -Sarah K.](w</span>ww.yourwebsite.com<span style=)
Link Building | | OneMedical0 -
Should I link from my blog back to my product pages?
Hello... I just installed a blog on my Magento site. My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective. If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site? I know I can do this, the question is should i, from google's perspective. A) should i link the word (flashlights) to that category on my page B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence... THANKS!
Link Building | | Prime850 -
Domain Authority and nofollow links?
Hello, I'm wondering, are 'nofollow' links from websites with high domain authority beneficial? Would they boost our own DA? In essence, I'm wondering if there is added value (other than visitors clicking the link) to being linked to by a 'nofollow' link. Thanks!
Link Building | | yacpro130