Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should WordPress themes be hard coded for better SEO?
-
In the interests of making my site faster I have recently come across the suggestion of removing unwanted PHP from my WooThemes WordPress theme. The suggestion is to hard code the choices I have made in the WordPress template to reduce on database calls.
Has anyone actually done this to their WordPress theme before and seen any measurable results?
-
Hey Ben,
Thanks. Am using a Wootheme called Simplicity. I have just left the minify box unchecked in W3 Total Cache since this was causing the problem. The site speed seems to be ok though even with this disabled.
-
Hi Sofia,
Not a problem, glad I can offer my assistance.
What slider are you using? I might be able to solve that problem for you, I know I had to fiddle with the code of my theme a little to make total cache behave but they were minor changes.
-
Ben, thanks for the useful follow up. I will certainly check out spitecow. Have found W3 total cache speeds up my site quite a bit, only problem is its breaks the image slider for some reason so have some looking into to do.
-
To help measure results one way or another you could use http://loads.in to test how long it takes your page to load from different geographical locations. I think Chrome's developer tools has a similar thing as well.
If you're trying to speed up your site then I would recommend grouping images (icons etc) into an image sprite and use css background positioning to show the respective image. I found that implementing this into a theme resulted in great speed increases as you make a single HTTP request for a single image, as opposed to loading up several images on page load.
If you're not savvy enough with css image sprites I would recommend using www.spritecow.com to produce the correct background-positions for the images so you can add them into your css file.
-
I have used WooThemes in the past and personally I think some of their code and their modifications are a bit overkill, sure it makes things easier for users but its not really following the way WordPress does things (Creating folders in WP-Content to put file uploads from their admin panel for example).
In general terms I think its better to hard code references to public resources (CSS Links, JavaScript links etc in header.php). For better speed increases I would suggest having links to JQuery or MooTools in header.php and any other JavaScript files should be put in footer.php just above the closing body tag.
The benefit to this is that the core JavaScript framework (JQuery or MooTools) is loaded first, the page can then render on the screen whilst the last few JS files are downloaded and put to use.
It maty be worth using WP SuperCache or similar to cache your pages and allow browser gzip compression for quicker page loading.
I think WordPress in general makes too many database calls anyway, so where possible I think its acceptable to hard code links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Not Indexing Pages (Wordpress)
Hello, recently I started noticing that google is not indexing our new pages or our new blog posts. We are simply getting a "Discovered - Currently Not Indexed" message on all new pages. When I click "Request Indexing" is takes a few days, but eventually it does get indexed and is on Google. This is very strange, as our website has been around since the late 90's and the quality of the new content is neither duplicate nor "low quality". We started noticing this happening around February. We also do not have many pages - maybe 500 maximum? I have looked at all the obvious answers (allowing for indexing, etc.), but just can't seem to pinpoint a reason why. Has anyone had this happen recently? It is getting very annoying having to manually go in and request indexing for every page and makes me think there may be some underlying issues with the website that should be fixed.
Technical SEO | Nov 25, 2022, 2:55 PM | Hasanovic1 -
SEO - New URL structure
Hi, Currently we have the following url structure for all pages, regardless of the hierarchy: domain.co.uk/page, such as domain/blog name. Can you, please confirm the following: 1. What is the benefit of organising the pages as a hierarchy, i.e. domain/features/feature-name or domain/industries/industry-name or domain/blog/blog name etc. 2. This will create too many 301s - what is Google's tolerance of redirects? Is it worth for us changing the url structure or would you only recommend to add breadcrumbs? Many thanks Katarina
Technical SEO | Oct 11, 2022, 5:09 AM | Katarina-Borovska1 -
Breadcrumbs on Mobile How important are they for SEO?
Due to Poor unsightly look of breadcrumbs and the space it takes up above the fold we only employ breadcrumbs on our desktop version. Breadcrumbs are hidden from view on mobile version. However as mobile first indexing is now in play what technical SEO impacts will this have? one thing that comes to mind is crawling deeper pages where breadcrumbs made them accessible in less than 3 link clicks? But i am unsure now of the impacts of not having breadcrumbs visible for mobile version of our site.
Technical SEO | Mar 4, 2019, 8:32 PM | oceanstorm0 -
Do long UTM codes hurt SEO?
Since most UTM codes/URLs are longer than 70ish characters, is this hurting my SEO? If it is, how can I solve the problem while still using a UTM code? Thanks!
Technical SEO | Nov 16, 2018, 7:30 PM | Cassie_Ransom0 -
Static Links in Sidebar Hurting SEO?
Our website currently has a sidebar/widget area that appears on almost all pages throughout of entire site (350 page domain). In that sidebar, we have some static links and some non-static links. Right now there are: 6 Related Post Links - Non-Static
Technical SEO | May 11, 2018, 6:08 AM | DemiGR
1 - Call To Action - Static to a landing page
10 Calculators - Static - These calculators I think are very useful to our users (financial website). So in total 17 total sidebar links, 11 static links, and 6 which change based on the content of the page. Do you think these static links from an SEO perspective can be hurting us? Is there some sort of best practice for sidebar links in regards to quantity as well as static vs non-static? Thanks!0 -
Can a CMS affect SEO?
As the title really, I run www.specialistpaintsonline.co.uk and 6 months ago when I first got it it had bad links which google had put a penalty against it so losts it value. However the penalty was lift in Sept, the site corresponds to all guidelines and seo work has been done and constantly monitored. the issue I have is sales and visits have not gone up, we are failing fast and running on 2 or 3 sales a month isn't enough to cover any sort of cost let alone wages. hence my question can the cms have anything to do with it? Im at a loss and go grey any help or advice would be great. thanks in advance.
Technical SEO | Nov 27, 2013, 10:37 AM | TeamacPaints0 -
Structuring URL's for better SEO
Hello, We were rolling our fresh urls for our new service website. Currently we have our structure as www.practo.com/health/dental/clinic/bangalore We like to have it as www.practo.com/health/dental-clinic-bangalore Can someone advice us better which one of the above structure would work out better and why? Should this be a focus of attention while going ahead since this is like a search engine platform for patients looking out for actual doctors. Thanks, Aditya
Technical SEO | Oct 15, 2012, 7:21 AM | shanky10 -
Image Size for SEO
Hi there I have a website which has some png images on pages, around 300kb - is this too much? How many kbs a page, to what extent do you know does Google care about page load speed? is every kb important, is there a limit? Any advice much appreciated.
Technical SEO | Oct 7, 2011, 12:12 AM | pauledwards0