Will words added to the end of my title make the page in question less relevant in Google's eyes?
-
Hey guys, I've always wondered about this.
Say I'm targeting the keyword "how to sell your house" but I find it a bit bland or generic and my client actually offers a service more in line with "how to sell your house quickly" - say that's their USP for example.
I still want to rank for the broader version however, because far fewer people are searching for the "quickly" version - and it stands to reason that if searchers can solve the same problem quickly, they'll want that version of the solution anyway.
So will adding the word "quickly" to the end of the keyword I'm targeting (and using that in my Title, H1, URL, description tags etc) make Google see my client's page/site as less relevant to a broader search term like the more generic "how to sell your house", that I'm trying to rank for?
Thanks
-
I don’t think that adding quickly to a search term will make a much of a difference! I believe if you write your content wisely and build some good links, chances are that you will rank for both!
In my opinion these are long tail keywords with Medium level of competition so if you will be good with content then chances are they you will win the half battle rest of the half battle is link building!
But by hook or crook you have to choose any 1 keyword that will be without quickly for one good reason!
- Adding or including will not completely change the audience of the public and if you target the term without ‘quickly’, chances are that you will be able to make their mind and encourage them to think about selling quickly!
The way I think over the complete idea!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
On Google Analytics under search queries, the most popular query is "(not set)", how do I find out what this is?
I am trying to discover what users are searching for and what keywords drive traffic to our site.
Keyword Research | | Sable_Group0 -
Extrapolating Google volumes from the Bing volumes
What would you give someone as a general rule for extrapolating Google search volumes from the Bing volumes? I'm looking at the Moz keyword analysis tools and only Bing search volumes are listed so I'm wondering how I could those figures to estimate Google search volumes.
Keyword Research | | Harbor_Compliance0 -
Meta tag question
Through research our competitors have created independent product codes like FT-5750 and are using it as an independent SKU#, when I search this product code they are the only search result. can we use their abbreviated SKU# in our meta tag or keywords to show up in the SERP? Thanks, Michelle & Blake
Keyword Research | | LeapOfBelief0 -
Internal Linking inside page content
Hi! Actually, i have been getting down after i fix internal links on each page. What i have done is linked keywords to the concern pages from other pages on same website. But i see the result going down in the google organic list. is this bad practice? example: http://www.nortekk.no/vi-utforer/blikkenslager-15/ Keyword : blikkenslager 1. Internal link, i doubt on this. May be it is not good. please confirm and help me 2. Main keyword usage in document. Must i reduce it? Thank you in advance Vels
Keyword Research | | Webworld_Norway0 -
How does Google calculate local searches?
I'm wondering how Google calculates local search volume in the keywords tool without specifying a city or a region. Is it just an average of the different regions or states?
Keyword Research | | TRICORSystems0 -
To Meta Keyword or Not To Meta Keyword, That Is The Question
I can't seem to get a reliable answer on this one. It seems to be split down the middle as far as who agrees and who doesn't, of course some of that content is outdated. So, for today, should I be using the meta keywords tag or not? Thanks, Steven
Keyword Research | | sfmatthews0 -
How trustworthy is Google's Keyword Tool for organic search research?
Can anyone (not Google affliated) explain to me where Google's data really comes from in their Keyword Tool? Is it at all based on organic search? Or only on Google Ads related data? I know there was some controversy back in June '10 and the Google remedied the return of suggested keywords but I can't seem to get a clear answer (other than from the Google blog itself) whether the search volumes returned are truly indicative of organic search. Am I relying on the wrong tool? Do those more savvy than I only rely on the keyword tool for PPC research. Please help! I'm obsessing over my numbers here. 🙂
Keyword Research | | lhutt0