Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable Content Briefs
      Moz Pro

      Turn SEO data into actionable Content Briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Linking to root domain or index page

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Linking to root domain or index page

    Link Building
    5
    6
    3811
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ArtiKalra
      ArtiKalra last edited by

      While link building, should I link to index page of my website i.e www.mydomainname.com/index.html or should I link to root domain i.e www.mydomainname,com

      Also I see duplicate title error for index page and root domain in error statistic. How can I get rid of this.

      1 Reply Last reply Reply Quote 0
      • Cyrus-Shepard
        Cyrus-Shepard last edited by

        Hi Arti,

        Generally, you want to link to your root domain. Many common website templates link to home as /index.html, but that really hasn't been necessary for years.

        The easiest way to fix this would be to add a canonical tag in your homepage, which is the /index.html file. It would go in the section and look like this:

        After you add this, when you look at your source code for your homepage, you should see this tag in there from whatever address you reached the page from.

        There's a lot of information on duplicate content out there, and a lot of different ways to fix the same problem. Here's a good overview of the subject:

        http://www.seomoz.org/blog/duplicate-content-in-a-post-panda-world

        Best of luck with your SEO.

        1 Reply Last reply Reply Quote 1
        • BedeFahey
          BedeFahey @Guan last edited by

          To me, that's not what your 404 page is for. I wouldn't recommend doing it. What happens if they typo something, or hit a bad link some other way? There's no message to tell them what happened and it creates a confusing user experience.

          Better, in my opinion, to redirect the file individually

          Arti, there's a good article on SEOmoz about redirects. Down the bottom, there are some how-to guides on how to do things like 301's. Just be careful of infinite loops if you're using apache.

          http://www.seomoz.org/blog/url-rewrites-and-301-redirects-how-does-it-all-work

          1 Reply Last reply Reply Quote 1
          • ArtiKalra
            ArtiKalra @Anthony_NorthSEO last edited by

            Hi Anthony, Thanks for your reply. Does that mean that I should actually remove index.html from my website. Also please help me for 301 redirect. Rgds Arti

            1 Reply Last reply Reply Quote 0
            • Guan
              Guan last edited by

              If you have wordpress you can add

              <code>php
              header("HTTP/1.1 301 Moved Permanently"); header("Location: ".get_bloginfo('url'));  exit();  ?></code>
              

              <code>to your 404 page.</code>

              BedeFahey 1 Reply Last reply Reply Quote 0
              • Anthony_NorthSEO
                Anthony_NorthSEO last edited by

                Hi Arti,

                You'll just need to create a 301 redirect from www.yoursite.com/index.html to www. yoursite.com. This will permanently eliminate the /index.html version (which is a duplicate page) and fix the duplicate content error.

                After that, build links to www.yoursite.com.

                Hope this help. If you need more info on how to do the 301 redirect just let me know.

                ArtiKalra 1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Caffeine_Marketing

                  When conducting a link building strategy does it matter the country the link is from?

                  We are a UK business and if we have links mostly from US based blogs and websites does this penalise us.  The links are from relevant websites and topics.  Should we be focusing on .co.uk sites

                  Link Building | | Caffeine_Marketing
                  1
                • JIMBO16

                  Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.

                  Hi,
                  I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim

                  Link Building | | JIMBO16
                  0
                • Leads.Bz

                  I just uncovered a massive 500+ domain PBN linking to competitors

                  As the title, some competitors I've been watching are using a PBN they (or their agency) have built. I'm looking to get some discussion on how you approach situations like this - do you just report all of the domains to Google and pray they do something? There are 4 sites I'm looking at, all competing in the same niche with very similar websites (different branding and content, but essentially the same pages). I thought all were related, but after Excel-ing all the domains to see which overlap I've found that there's several sets; PBN 1 covers 117 domains that link to competitors A, B & C. Signaling to me that these are owned by the same person. PBN 2 links together B & C with 30 domains, PBN 3 is just C with 40 domains. PBN 4 is just B with 105 domains. PBN 5 is just A with 10 domains. PBN 6 is D by itself with more than 340 domains. Signaling to me that this one probably isn't owned by the same person. It looks like new domains are added to these PBNs every week and this has been going on for quite some time. Now, I'm fully against use of PBNs that don't use authentic websites that provide value, and I can't find any of these sites that aren't just a basic WP template with a single-word text logo followed by spun content. This is a goldmine, because according to Ahrefs these sites are pulling in well over 500,000 monthly visitors between them, and these links make up the majority of each site's link profile. If these networks were to crumble, that would open up a big opportunity for more authentic sites to rank well. How would you recommend to tackle this? Do I find example URLs and write reports for each of the 500+ domains or are there better ways of working through this?

                  Link Building | | Leads.Bz
                  0
                • Theskimonster

                  Do footer links pass less link juice?

                  One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.

                  Link Building | | Theskimonster
                  0
                • Deepak_Jain

                  How can I find all the outbound links from a website domain?

                  I want to find all the outbound links (basically whatever comes in <a>tag) from a domain (say www.abc.com) as well as all the subdomains under it (say abc.com/a etc). Open Site Explorer provides the inbound links from a website but does not provide any functionality to get all the outbound links from a website. Is it possible to do?</a> <a>Thanks in advance. Deepak Jain</a>

                  Link Building | | Deepak_Jain
                  0
                • activitysuper

                  Does the root domain hold more power then an inner page?

                  Question, Lets say a new domain is launched, the root domain and an inner page target the same term. Google comes along for the first time and indexes the website. Does it see the target term on the homepage as more important then the inner page because you are putting it on the root? I get the feeling terms connected directly with the root domain have a better chance of ranking then the term being on a inner page. Any thoughts on this?

                  Link Building | | activitysuper
                  0
                • donford

                  Helpful or Hurtfull / Distributor Links to Our site on every product page?

                  We have a distributor site with a page rank of 3 on its home page, and 0-1'ish on its product pages. While our manufacturing site is PR 4 getting close to 5... We are thinking about adding a link from our distributors product pages to our manufacturing appropriate material information page. This would be about 10k links spread out among 7 materials. We want to add these links to help our distributor sites customers, but we don't want to hurt our manufacturing site in the process. I personally don't know of any problem this would cause, but our manufacturing site is so important I need to verify adding this many links wouldn't hurt us. Your thoughts and knowledge is appreciated.

                  Link Building | | donford
                  0
                • doug565

                  Etsy.com --Getting link juice through other pages on search results?

                  My sister has a store page on etsy.com where she sells home made crafts. And I want to help her rank higher on google with some of the other etsy stores. So i started to look at the other etsy store pages that are ranking well on google and found that they have a page authority between 48 to 52. So i looked at the backlinks of the ones ranking well on google with high page authority and found that many of their best links came from the internal search results page on etsy.com, and some only had one link from just an arbitrary etsy.com search page. I'm thinking this is because another product being listed on the seach page has a high page authority which then passes some of its link juice onto every other product on the page. But what is interesting is products are always being sold or getting added so even though you are on a search results page that happens to benifit from the link juice of another product the next time the page gets crawled you will be on a different search page. So i am thinking in order to maintain high page authority to you just have to have a lot of products listed so that there is a greater likely hood that you will find yourself on the same search page as another high authority page. I have not been doing SEO very long so i would love to hear what others think. I really have no idea, am i on the right track with this? (edited post) Thanks

                  Link Building | | doug565
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.