How to handle (internal) search result pages?
-
Hi Mozers,
I'm not quite sure what the best way is to handle internal search pages. In this case it's for an ecommerce website with about 8.000+ products and search pages currently look like: example.com/search.php?search=QUERY+HERE.
I'm leaning towards making them follow, noindex. Since pages like this can be easily abused for duplicate content and because I'd rather have the category pages ranked.
How would you handle this?
-
If none of these pages are indexed, you can block them via robots.txt. But if someone else links to a search page from somewhere on the web, google might include the url in the index, and then it'll just be a blank entry, as they can't crawl the page and see not to index it, as it's blocked via robots.txt.
-
Thanks for the quick response.
If the pages are presently not indexed, is there any advantage to follow/noindex over blocking via robots.php?
I guess my question is whether it's better or worse to have those pages spidered (by definition, any content that appears on these pages exists somewhere else on the site, since it is a search page)... what do you think?
-
Blocking the pages via robots.txt prevents the spiders from reaching those pages. It doesn't remove those pages from the index if they are already there, it just prevents the bots from getting to them.
If you want these pages removed from your index, and not to impact the size of your index in the search engines, ideally you remove them with the noindex tag.
-
Hi Mark,
Can you explain why this is better than excluding the pages via robots.txt?
-
How did it turn out? And Mark have you done much with internal search?
-
As long as you're sure that no organic search traffic is coming in via ranked search results pages from your site, it would be of no harm just to prevent search engines from indexing those pages as per the robots.txt directive I mentioned above - then just focus all your attention on the other pages of your site.
With regards to the unique content, always try and find the time to produce unique content on the category pages, these were the ones you mentioned you wanted to rank. Normally this is feasible providing you haven't got over 1,000 categories.
Feel free to PM me over a link to your ecommerce website if you would like me to take a look at any of the situation in greater detail.
-
Thanks for the reply. Yes, there is a semi-chance of duplicate content. And to be honest, the search function is not really great.
There are no visitors coming from the search pages, since we haven't build links specifically for those pages. As for the unique content, it's hard. Since we have so many products it's not really possible. We are working on optimizing our top 100 products though.
-
I'd do exactly what you're saying. Make the pages no index, follow. If they're already indexed, you can remove the page search.php from the engines through webmaster tools.
Let me know how it turns out.
-
How I would handle this would depend upon the performance of the ecommerce website and which entrance paths via the website convert higher.
You could easily instruct search engines not to index the search results page by adding the following in your robots.txt:-
Disallow: /search.php?search=*
But is there a real likelihood of duplicate matching content with your actual category pages? It's unlikely in all honesty - but depending on your website content and product range, I suppose possible.
If many visits to your website arrive via indexed search result pages, I would be inclined to leave them indexed however and implement measures to ensure that they won't be flagged as duplicate content.
Ways to handle this depend on your ecommerce provider and it's capabilities sometimes but more often that not, is just a case of ensuring there is plenty of unique content on your category pages (as there should be) and there is no chance of other pages of your website hindering their ranking potential then.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our protected pages 302 redirect to a login page if not a member. Is that a problem for SEO?
We have a membership site that has links out in our unprotected pages. If a non-member clicks on these links it sends a 302 redirect to the login / join page. Is this an issue for SEO? Thanks!
Technical SEO | | rimix1 -
Very wierd pages. 2900 403 errors in page crawl for a site that only has 140 pages.
Hi there, I just made a crawl of the website of one of my clients with the crawl tool from moz. I have 2900 403 errors and there is only 140 pages on the website. I will give an exemple of what the crawl error gives me. | http://www.mysite.com/en/www.mysite.com/en/en/index.html#?lang=en | http://www.mysite.com/en/www.mysite.com/en/en/en/index.html#?lang=en | http://www.mysite.com/en/www.mysite.com/en/en/en/en/index.html#?lang=en | http://www.mysite.com/en/www.mysite.com/en/en/en/en/en/index.html#?lang=en | http://www.mysite.com/en/www.mysite.com/en/en/en/en/en/en/index.html#?lang=en | http://www.mysite.com/en/www.mysite.com/en/en/en/en/en/en/index.html#?lang=en | http://www.mysite.com/en/www.mysite.com/en/en/en/en/en/en/en/en/en/en/en/en/index.html#?lang=en | http://www.mysite.com/en/www.mysite.com/en/en/en/en/en/en/en/en/en/en/en/en/en/index.html#?lang=en | http://www.mysite.com/en/www.mysite.com/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/index.html#?lang=en | http://www.mysite.com/en/www.mysite.com/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/en/index.html#?lang=en | | | | | | | | | | There are 2900 pages like this. I have tried visiting the pages and they work, but they are only html pages without CSS. Can you guys help me to see what the problems is. We have experienced huge drops in traffic since Septembre.
Technical SEO | | H.M.N.0 -
Please help me figure out if my website is penalized? It is not in the search result page for the phrase that is original to it.
I just searched Google for the phrase that is original to my website (yourappliancerepairla.com😞 "LG actually has a very large and well respected home appliances business", and Google didn't bring my website at all. Does this mean that my website is penalized?
Technical SEO | | kirupa0 -
Thousands of 404-pages, duplicate content pages, temporary redirect
Hi, i take over the SEO of a quite large e-commerce-site. After checking crawl issues, there seems to be +3000 4xx client errors, +3000 duplicate content issues and +35000 temporary redirects. I'm quite desperate regarding these results. What would be the most effective way to handle that. It's a magento shop. I'm grateful for any kind of help! Thx,
Technical SEO | | posthumus
boris0 -
When i type site:jamalon.com to discover number of pages indexed it gives me different result from google web master tools
when i type site:jamalon.com to discover number of pages indexed it gives me different result from google web master tools
Technical SEO | | Jamalon0 -
How to avoid duplicate content on internal search results page?
Hi, according to Webmaster Tools and Siteliner our website have an above-average amount of duplicate content. Most of the pages are the search results pages, where it finds only one result. The only difference in this case are the TDK, H1 and the breadcrumbs. The rest of the layout is pretty static and similar. Here is an example for two pages with "duplicate content": https://soundbetter.com/search/Globo https://soundbetter.com/search/Volvo Edit: These are legitimate results that happen to have the same result. In this case we want users to be able to find the audio engineers by 'credits' (musicians they've worked with). Tags. We want users to rank for people searching for 'engineers who worked with'. And searching for two different artists (credit tags) returns this one service provider, with different urls (the tag being the search parameter) hence the duplicate content. I guess every e-commerce/directory website faces this kind of issue. What is the best practice to avoid duplicate content on search results page?
Technical SEO | | ShaqD1 -
Google appending keyword to local search result(s)?
I noticed an interesting change today in how one of my clients appears in the SERPs. Google seems to be appending a keyword to his listing title. Client website: www.mycalgarydentist.com Keyword: Calgary dentist Rank: #2 or #1 lately Title tag: Calgary Dentist | Ambiance Dental Google+ Local listing title: Ambiance Dental Link title in SERP: Ambiance Dental: Calgary Dentist That last point is what's interesting, and new. As of a couple weeks ago (before I went on holidays) his link would simply show "Ambiance Dental", which makes sense because that's the title of his Google+ Local listing. Given the above information, I can't see why his link in Google's SERP is "Ambiance Dental: Calgary Dentist" when doing a search for that keyword. When I do a search for "Calgary dentists" or other similar searches, he simply shows as "Ambiance Dental", not "Ambiance Dental: Calgary Dentists" To test yourself, use the Google AdWords Preview Tool (https://adwords.google.com/d/AdPreview/), change locality to "Calgary, AB, Canada" and search. I suspect this doesn't mean he's violating Google's guidelines for business listings (i.e. businesses aren't supposed to add keywords to their business title). I'm certainly curious why this is happening though. Can anyone provide any insight? Has anyone seen anything similar? calgary-dentist-search.png
Technical SEO | | Kenoshi0 -
Search result pages - noindex but auto follow?
Hi guys, I don't index my search pages, and currently my pages are tagged name="robots" content="noindex"> Do I need to specify follow or will it automatically be done? Thanks Cyto
Technical SEO | | Bio-RadAbs0