undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Link Building
  4. Does Link Juice Flow From Banner Ads.

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Does Link Juice Flow From Banner Ads.

Link Building
4
10
3.5k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • RankStealer
    RankStealer last edited by May 15, 2012, 5:45 AM

    Hi Guys

    I have been checking out a couple of my competitors and noticed that in site explorer there were sites that were passing what I would consider strong amounts of link juice for their banner adverts.

    I checked the anchor text which was always (Img ALT)

    Also the links are follow and placed on the home page too.

    So I wondered how google view this Im sure adverts were supposed to be no follow and if so then do you think there is a benefit from me taking one of these banner adverts to increase the level of link juice passing to my site.

    1 Reply Last reply Reply Quote 0
    • RankStealer
      RankStealer last edited by May 16, 2012, 9:16 PM May 16, 2012, 9:16 PM

      Hi John

      Thanks for the answer I think you are correct.

      My competitors have been advertising on these sites and I was absolutely sure they were getting some benefit from doing so (more than just brand awareness) and now I think this thread had confirmed it for me.

      Alot of people have websites and many of them are not interested in seo and therefore dont read up on google guidelines so it is easy to understand how these things can be missed by some web owners.

      1 Reply Last reply Reply Quote 0
      • dohertyjf
        dohertyjf last edited by May 16, 2012, 9:12 PM May 16, 2012, 6:26 PM

        Hi Nicola -

        Great question here. As Malcolm said, ad networks do not pass link equity. However, a banner advertisement that is not part of an ad network is technically a paid link (unless it's an embeddable badge or something). Often these will have referrer numbers on them as well. I think that Google devalues these when they see the referral code, but that is not for sure.

        But, to be safe, I would add the rel="nofollow" to these links.

        1 Reply Last reply Reply Quote 2
        • RankStealer
          RankStealer @MalcolmGibb last edited by May 15, 2012, 2:43 PM May 15, 2012, 2:41 PM

          Thank you Malcolm that answers what I wanted to know.

          1 Reply Last reply Reply Quote 0
          • MalcolmGibb
            MalcolmGibb last edited by May 16, 2012, 6:22 PM May 15, 2012, 11:14 AM

            A banner ad can be a legitimate link source, it will be an arrangement between the site owners and not done through an ad network. It would just be like you coming to me asking for a link on my site, but instead of anchor text using an image. Not using a no-follow tag is against guidelines, but you could argue it's not a banner ad and a legitimate link.

            Link juice is definately not passed through banner ads on ad networks such as adwords/doubleclick or affiliate banners as they bounce over an adserver first.

            RankStealer 1 Reply Last reply May 15, 2012, 2:41 PM Reply Quote 2
            • MoosaHemani
              MoosaHemani Banned @MoosaHemani last edited by May 15, 2012, 8:31 AM May 15, 2012, 8:31 AM

              you can always request the web-master to put a no follow tag, i don't think there will be an issue with that! (if you explain them the consequence of not adding a no-follow tag)

              1 Reply Last reply Reply Quote -1
              • RankStealer
                RankStealer @MoosaHemani last edited by May 15, 2012, 7:58 AM May 15, 2012, 7:58 AM

                Hi Moosa

                I do not have the option to put no follow, I do not own the site I would just be advertising on the site???

                1 Reply Last reply Reply Quote 0
                • MoosaHemani
                  MoosaHemani Banned @RankStealer last edited by May 15, 2012, 7:40 AM May 15, 2012, 7:40 AM

                  Honestly, I would prefer to stay white hat in that case and put a no-follow tag because playing outside the Google guideline will always a risk as you never know when Google see you, find you and take you down!...

                  I have seen many people don't do it by purpose but Google punishments sometimes are hard to stand! Obviously everything depends upon if Google see this but still it's better to stay on the safe side!

                  RankStealer MoosaHemani 2 Replies Last reply May 15, 2012, 8:31 AM Reply Quote 0
                  • RankStealer
                    RankStealer last edited by May 15, 2012, 7:20 AM May 15, 2012, 7:20 AM

                    Hi Moosa

                    But what I am asking is it good for my site (I would be advisting on the site)

                    From what I have seen in my industry no one is using no follow for their banners.

                    Presumably if google found out they would punish the site selling the banners.

                    (btw I dont think they have done this on purpose, as with everything alot of people dont follow google guidelines and for these guys I doubt very much serps are that important)

                    MoosaHemani 1 Reply Last reply May 15, 2012, 7:40 AM Reply Quote 0
                    • MoosaHemani
                      MoosaHemani Banned last edited by May 15, 2012, 6:15 AM May 15, 2012, 6:15 AM

                      Well According to Google, Advertising links if passing links should contain a no-follow tag on them or else they are violating the Google advertisement laws…

                      I don’t think it’s a good idea because if caught, the punishment can be a hard hit… putting a no follow link on banner ad seems to me as a safe option.

                      1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      1 out of 10
                      • First post
                        1/10
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • moon-boots

                        Xyz links

                        I have a lot of backlinks ending with .xyz, around 20%, and they look very suspicious. Should I disavow these? Here are a few: yourrelicsbargains.xyz fantasticsiteinfo.xyz yourvintagelifestyle.xyz usefuldiscount4u.xyz bestdealsaction.xyz bestmemorabilialifestyle.xyz 59177.net lovecollectorsbargains.xyz

                        Link Building | Feb 19, 2017, 8:26 PM | moon-boots
                        0
                      • chaudhary0489

                        Internal Linking - Post links vs Side Bar Links behaving differently

                        Hi, I have a question regarding the internal linking behavior.  My website is www.hindimeaning.com  which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar

                        Link Building | Feb 12, 2015, 6:48 AM | chaudhary0489
                        0
                      • lucek

                        Are links with space considered to be the same as links with %20?

                        I wonder if Google would consider those three links to be the same? http://www.example.com/test page.html http://www.example.com/test page.html http://www.example.com/test+page.html

                        Link Building | May 21, 2013, 2:55 AM | lucek
                        0
                      • Ubique

                        Footer Links And Link Juice

                        I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5

                        Link Building | Mar 19, 2013, 4:00 PM | Ubique
                        0
                      • Ron10

                        Linking to sites that link to porn or casinos, my site getting penalized?

                        I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site.  Is this getting me penalized?  should i remove the links to these sites? Thanks, Ron

                        Link Building | Feb 6, 2013, 9:22 PM | Ron10
                        0
                      • TampaSEO

                        Link Building Ideas?

                        Hi everyone, I am currently working on a site where people can buy mail-order bagels, i.e. the bagels are shipped via postal mail. It's a good alternative for places that have no good bagel stores nearby, especially in small, rural towns. I am about to launch a link-building campaign for the website, but am a little stuck as to where to begin. My first thought was guest posting, but it seems like the vast majority of food blog owners are very protective of their blogs and rarely, if ever, allow guest posts. I also thought about doing sponsored reviews (i.e. sending mommy bloggers free samples in exchange for a review), but that's essentially a paid link, i.e. a no-no. There are of course generic web directories, but those only get you so far, and article marketing is out of the question (too spammy). Was hoping I might be able to bounce off some ideas off of you all. Any thoughts? Thank you in advance for whatever tips/ideas you might be able to share 🙂 Lukas

                        Link Building | May 30, 2012, 1:12 AM | TampaSEO
                        0
                      • SwissNinja

                        Image only badges giving link juice!?!?

                        I see some chatter about badges, but no clear definition. A collegue of mine instituted badges on clients website, but these badges are only an image w/ hyperlink; no textual content. He is confident that this has worked successfully before as a link building strategy, which blew my mind. I thought we needed some text, and obviously optimizes anchor text for biggest benefit. Are these simple badges helpful, or do we need some html in there!? He also routes them through bit.ly to track impressions and clicks.. does that have any effect as well? Thanks!

                        Link Building | Nov 11, 2011, 2:57 PM | SwissNinja
                        0
                      • A Former User

                        Does google scrape links from PDF files? do these links pass link juice?

                        Title is pretty much the whole question.

                        Link Building | Oct 8, 2011, 6:57 AM | A Former User
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.