How to increase page authority and domain authority? [Ecommerce]
-
How can I increase my Ecommerces Domain and Homepage Authority? My competition have 60-70 page Authority and it's time I try to compete.
-
Pinterest is a nice SEO tool for sure. I've found that by listing new products and articles, you do gain new links from Pinterest while also capturing the attention of potential customers. It's a different audience than Google+ or Twitter, and a very active audience similar to that of Facebook. It seems to reach a slightly older crowd.
-
Thanks Matt.
I think the key to pinterest for ecommerce is to mix up our own product images and graphical creations along with other products that could compliment your range. Obviously having great product photography helps massively.
(ooh I can feel a youmoz post coming on!)...
-
Sounds like a good suggestion to me and if it works for hangers then I think you must be on to a winner. I haven't used Pinterest much, but I think your recent post on the blog is a good example of its potential - http://www.seomoz.org/blog/a-small-success-story-inspired-by-seomoz-and-its-contributors
Thanks for sharing Aran
-
I've found Pinterest to be really useful as A social networking site, a link building tool and a resource to gain targeted traffic.
-
Cheers Aran, you are right maybe I should have spelled that one out a bit more, however I envisaged and have found from personal experience that when creating content on your site you would need to share links to that content to your social networks (this is the exposure part) and then this will bring you likes, tweets and also links from other sites.
In utilising social networking as an effective way of gaining exposure for your content you will always gain your likes, tweets, etc if carried out effectively don't you think?
I guess the important thing here is to make sure you have enabled social sharing on your sites pages!
You are also right this will be a long process but anything worth having always takes time and effort.
-
Agreed with Matt, but surely social signals are going to be in play too. Encourage social sharing of your pages and the links, G+'s, Likes and tweets will follow, then the Page rank will flow.
Get comfortable as its going to be a long process though!
Best of luck.
-
Hi Jack,
To increase your Domain and Page Authority you need to increase links to your website and in particular your homepage if you want to increase that specifically. To do this you need to think how can you create some decent content that is link worthy and then you need to make sure it gains exposure so that it will start to gain links. There are lots of ways that you can increase your link profile using things such as:
- In depth product reviews,
- A blog (consider encouraging and rewarding guest bloggers that are authorities in your niche as they will have a strong, relevant following),
- How to videos in relation to your products and how they might come in when carrying out a task for instance,
- Content curation is also an idea (some decent articles on this on SEOMoz).
Now for the exposure; best place to start is to build up your social networks and start to interact and form relationships with people that are likely to have an interest in your products, in particular those that are authorities in your niche/product area. Then when you have built relationships with them you can expose them to your new content, which will then hopefully get passed on to their social following and through this you will start to gain links and more attention slowly establishing yourself as an authority in the process - win win situation!
If you do this and work hard at it your DA and PA will increase as you want it to. Just remember that when you are building links in a post penguin world don't over do the anchor text and always go for quality links over quantity, don't start using dangerous methods, such as forum signature and blog comments. Hope this helps - Good Luck!
Here is a link to some more thoughts and details in a Q&A about link building - http://www.seomoz.org/q/drowning-in-a-sea-of-link-building-advice
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which domain/subdomain strategy would be better?
I have multiple subdomain based news website. Each subdomain is in the format languge1.newsdomain.com, language2.newsdomain.com etc. These are not mere translation of one site into another but giving content tailored for the language and culture of the audience it serves. In essence they are related but different. When it comes to "english" I have two options. Option1. Create english.newsdomain.com using the same format and use the main www.newsdomain.com as a launching pad (navigation site) which allows the user to choose language and goto appropriate site. This gives the advantage of creating a common brand of newsdomain.com for all languages. There won't be any other content on this www.newsdomain.com Option2. Use www.newsdomain.com for english content and only allow the list of other sites as footer or part of menu. This gives the advantage of having main domain with content (and links and other benefits) but makes it a bit difficult for users who do not speak english, to find their destination. Any thoughts which is better or worse?
Branding | | Maayboli0 -
Anybody else seeing branded organic traffic decreasing and direct traffic increasing? Anything to do with Google auto-filling URLs?
If so, what could the reasons for this be? Maybe because of Google auto-filling URLs? Thanks for reading!
Branding | | DA20130 -
Product expansion on website. Best practices for Retargeting Interior Pages with a high concern for brand.
For the past year, I've worked on a website that offered one product (Product 1). The homepage targeted both branded terms and the highest volume keywords for the one product. We've built a lot of strong links to the homepage using the natural variations of the targeted Keywords & the homepage ranks very well for these terms. The brand is now expanding its offerings to two products (Product 1 & 2). Thus necessitating the creation of two product subpages. I'm not concerned about ranking of Product 2's page, only Product 1. From a branding perspective, the homepage URL works wonderfully for the expanded offerings. And from an SEO perspective, offering two products allows me to target a very high volume group of keywords on the homepage that now makes more sense given the offerings. This new group of keywords will make even more sense if brand is able to roll out a 3rd product. The profitability of Product 1 & 2 are about the same. The profitability of potential product 3 is far greater 1+2 combined. Product 3 also has the most natural correlation with the group of KWs I plan to target on the homepage, i.e., I care more about the ranking of the homepage once Product 3 has launched. Product 3 will have its own interior product page as there is plenty of search volume for KWs specific to this product. I'm worried about hurting the rankings of the old product and URL confusion between the homepage & the to-be-created Product 1 page. I don't see myself having a lot of options. Options 301 - It does not make sense to 301 redirect the homepage to the Product 1 interior page. The homepage URL has strong branding and will be used in future marketing. I do not believe that I value the maintaining the rankings of Product 1 enough to push for making the new homepage example.com/home or similar to allow for the 301 redirect. Canonical - The content of the homepage will be changing, thus a rel=canonical to the Product 1 page does not make sense, nor does it make sense from a ranking perspective as I also want the homepage to rank for the new set of KWs I will be targeting The only real option I see is attempting to reach out to strong back links with Product 1 anchor text (or context) & asking them the switch the URL to the Product 1 interior page. Combine this with proper site-wide internal linking to the new Product 1 interior page & an anchor text link on the homepage to the new Product 1 interior page. Am I missing something? Am I dismissing either one of the above options too easily. Am I over-thinking this (yes probably)? Would love another set of eyes on this.
Branding | | 2uinc0 -
Best use for a second domain?
Hi, I have a client who has a website with its brand name in its URL and this is not very keyword friendly as it is just numbers http://www.44-16.com/ -- the website has been up for a few months and is starting to see it traffic increase (mainly due to PPC). The client has told me that they also have another URL which is directly relevant to the industry they are in and they have asked me for advice on the best way to use the second domain. Would it be best to create a second website that has several links to the main site (although new content, not duplicated content) or would a blog be the best option for the new site? The existing site does have a blog that generates some good traffic so they'd have to be writing two blogs I assume? The client doesn't want to stop using the first site and I want to give them the best advice to make the best use of this second domain. Thanks!
Branding | | bendyman0 -
A forum on your primary domain name (implications)
Hi there What are the pitfalls of putting a forum on an already busy ecommerce website from an SEO perspective?
Branding | | bfrl
I wouldn't use a sub domain, I would add the forum on the primary domain in an attempt to help build my inbound link portfolio. Some pro's and cons that come to mind... Pros - Lots of (hopefully) great user generated and relevant content - Lots of potential landing pages off the back of the above Targeted community Cons - Dealing with potential negative forum posts Constant moderation Possible issues with potentially 1000's of (what Google may consider) low quality pages on a domain name / site which currently fairs well in the SERPs The last con would be my primary concern.
Anyone have any experiences with this? Or any advice at all. Many thanks0 -
Can anything be done for a single brand page on a corporate site?
I was asked by a friend if there was anyway I could help promote the watch brand that they are responsible for. The brand has only one page on the corporate site. http://gevrilgroup.com/fortis-watches/ My first reaction is that this is impossible to do without creating a stand alone web site and then doing some super cool marketing to get your brand noticed out of the sea of watch manufacturers. My second gut reaction is to stand clear of this request and not get myself tangled in something that will require a lot of resources for someone on a low budget. Any suggestions?
Branding | | irvingw0 -
Brand Exposure for Increased Awareness
Looking for a mechanism to increase my brand awareness over the web. Has anyone run across a site or method that has helped them expand the awareness of their brand significantly that can be measured?
Branding | | casper4340 -
Wikipedia Company Page
I put up a company page on wikipedia and a mod took it down. How can I get a company page on wikipedia? Thanks!
Branding | | tylerfraser0