Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Article submission, and how to build backlinks for Ecommerce? [HELP]
-
Hi guys,
I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first?
How does it work?
Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories.
I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?
-
ezine et al are much less effective nowadays. its all about going for articles on quality sites that aren't easy to get on. ANYONE can get an article on ezine and similar sites.
-
-
Do Press Releases
-
Build Infographics and share them on Twitter, facebook, google plus and pintrest
-
Submit Guest Post
-
Create video content of your products and share it to sites likes youtube, vimeo and etc, and if you can give a voice over product description in the video it would be great.
-
Use Tools like OSE and check where your competitors are getting linked from and try to get linked from those sites. If the sites are spammy, don't get linked with them
Best of Luck..
-
-
I think that you answered your own question,
If there is a doubt there is no doubt..Here are some practical tips for contnet link bulding:
1. create usefull articles - not the boring same old things that everyone are doing. dig in and reaserch to find out what users really want and then give it to them.
2. publish your content in one (!) resource - make sure that it is original and not copyed (especially not from your own website) - you can use copyscape.com for that.
3. after your article is live on the web you should link to it from tweeter, facebook, bookmarks, forums and other articles you publish later on. If your article is really good you can also contact blogers to write or mention it.
4. link to inner pages (products?) - not just your home page.
The bottom line is that you can not get high quality links with low quality work - you really need to put the effort in to it.
Good luck!
-
With posting to multiple article sites, just make sure you post under the same author name. That way you wont be viewed as duplicating content.
The effectiveness of this kind of linking isn't that great though, your better off putting great content on your own site and making sure its shareable on sites like Google plus and Facebook.
Is their any way on your site of adding articles to a page that then pulls in the items you have for sale based on the article? That way at least you would have a relevant landing pages for linking to.
-
to be honest Ezines are going to yield smaller results, you really only want to target the big ezine websites which are high quality and indexed by Google news.
In regards to what other strategies you should use to build backlinks for your ecommerce site some good posts can be found here:
http://www.seomoz.org/blog/creative-link-building-for-ecommerce-sites
http://backlinks.com.au/15-ways-to-build-backlinks-post-google-penguin-update/
I would look at using more of the above methods over lower quality article submissions
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does ID's in URL is good for SEO? Will SEO Submissions sites allow such urls submissions?
Example url: http://public.beta.travelyaari.com/vrl-travels-13555-online It's our sites beta URL, We are going to implement it for our site. After implementation, it will be live on travelyaari.com like this - "https://www.travelyaari.com/vrl-travels-13555-online". We have added the keywords etc in the URL "VRL Travels". But the problems is, there are multiple VRL travels available, so we made it unique with a unique id in URL - "13555". So that we can exactly get to know which VRL Travels and it is also a solution for url duplication. Also from users / SEO point of view, the url has readable texts/keywords - "vrl travels online". Can some Moz experts suggest me whether it will affect SEO performance in any manner? SEO Submissions sites will accept this URL? Meanwhile, I had tried submitting this URL to Reddit etc. It got accepted.
White Hat / Black Hat SEO | | RobinJA0 -
Dodgy backlinks pointing to my website - someone trying to ruin my SEO rankings?
I just saw in 'Just discovered' section of MOZ that 2 new backlinks have appeared back to my website - www.isacleanse.com.au from spammy websites which look like they might be associated with inappropriate content. 1. http://laweba.net/opinion-y-tecnologia/css-naked-day/comment-page-53/ peepshow says: (peepshow links off to my site)07/17/2016 at 8:55 pm2. http://omfglol.org/archives/9/comment-page-196 voyeur says: (voyeur linking off to my site)
White Hat / Black Hat SEO | | IsaCleanse
July 17, 2016 at 7:58 pm Any ideas if this is someone trying to send me negative SEO and best way to deal with it?0 -
Backlinks in Footer - The good, the bad, the ugly.
I tried adding onto a question already listed, however that question stayed where it was and didn't go anywhere close to somewhere others would see it, since it was from 2012. I have a competitor who is completely new, just popped onto the SERPs in December 2015. Now I've wondered how they jumped up so fast without really much in the way of user content. Upon researching them, I saw they have 200 backlinks but 160 of them are from their parent company, and of all places coming from the footer of their parent company. So they get all of the pages of that domain, as backlinks. Everything I've read has told me not to do this, it's going to harm the site bad if anything will discount the links. I'm in no way interested in doing what they did, even if it resulted in page 1 ( which it has done for them ), since I believe that it's only a matter of time, and once that time comes, it won't be a 3 month recovery, it might be worse. What do you all think? My question or discussion is why hasn't this site been penalized yet, will they be penalized and if not, why wouldn't they be? **What is the good, bad and ugly of backlinks in the footer: ** Good Bad Ugly
White Hat / Black Hat SEO | | Deacyde0 -
Ever seen this tactic when trying to get rid of bad backlinks?
I'm trying to get rid of a Google penalty, but one of the URLS is particularly bizarre. Here's the penalized site: http://www.travelexinsurance.com. One of the external links Google cited as not being natural that links to the penalized site is: http://content.onlineagency.com/index.aspx?site=6599&tide=769006&last=3111516 In the backlink profile of the penalized site, there are about 100 different backlinks pointing to www.travelexinsurance.com from content.onlineagency.com/... So when I visit http://content.onlineagency.com/index.aspx?site=6599&tide=769006&last=3111516 it actually is displaying content from http://www.starmandstravel.com/787115_6599.htm, which you can see after clicking the "Home" button. That company is a legit travel agency who I assume knows nothing about content.onlineagency.com and is not involved in whatever is going on. And that's the case for every link from content.onlineagency.com. So I'm just wondering if someone can help me understand what sort of tactic content.onlineagency.com is using. One of my predecessors I fear used some black hat tactics. I'm wondering if this is a remnant of that effort.
White Hat / Black Hat SEO | | Patrick_G0 -
Are All Paid Links and Submissions Bad?
My company was recently approached by a website dedicated to delivering information and insights about our industry. They asked us if we wanted to pay for a "company profile" where they would summarize our company, add a followed link to our site, and promote a giveaway for us. This website is very authoritative and definitely provides helpful use to its audience. How can this website get away with paid submissions like this? Doesn't that go against everything Google preaches? If I were to pay for a profile with them, would I request for a "nofollow" link back to my site?
White Hat / Black Hat SEO | | jampaper1 -
Are expired domains for Godaddy backlinks already reset by googel ?
When does Google actual reset backlinks to a domain. If i am buying expired domains from godaddy action for linking purpose am i wasting my time.Also if that the case whats the point of buying expired domains with many links pointing to them. If the backlinks to the expired domain still show up under my Google webmaster tool window does that mean Google counts that link?
White Hat / Black Hat SEO | | Ryguy870 -
Do shady backlinks actually damage ranking?
That is, it looks like a whole bunch of sites got smacked around the penguin/panda updates, but is this by virtue of actually being hurt by google's algorithms, or by virtue of simply not being helped "as much"? That is, was it a matter of the sites just not having any 'quality' backlinks, having relied on things google no longer liked, which would result in not having as much to push them to the top? That is, they would have been in the same position had they not had those shoddy practices? Or was google actively punishing those sites? That is, are they worse off for having those shoddy practices? I guess the reason I ask is I'm somewhat terrified of going "out there" to get backlinks -- worst case scenario: would it just not do much to help, or would it actually hurt? Thanks!
White Hat / Black Hat SEO | | yoni450 -
Using an auto directory submission
Has anyone used easysubmits.com and what's your experience with it? Any other directory submission or link building tools that help automate and manage the process like easysubmits.com says they can do? I'm just looking at it currenlty and wanted to hear others thoughts before I get taken in by some black hat method that hurts my websites instead.
White Hat / Black Hat SEO | | Twinbytes0