Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Removed Site-wide links
-
Hi there,
I have recently removed quite a lot of site-wide links leaving the only link on homepage's of some websites, since doing this I have seen a dramatic drop on my keywords, going from position 2-3 to nowhere.
Has anyone else experienced anything like this, should I expect to see a return on these keywords?
Thanks
-
Hi Geoff.
1. These are not websites I own, I had asked the webmaster to remove these site-wide links which they did.
2. They are not hosted on the same server.
3. The anchor text was keyword specific.
4. As a preventative measure, however it looks like this has back-fired.
5. Not to my knowledge, check PR and all is still the same.
6. Yes, they do have other links pointing to it, however in terms of percentage very little, as these were site-wide which was going into the thousands.
Some keywords have disappeared that were not in the site-wide links, which is a concern, maybe there is something else going on?
Shall I get the webmaster to re-instate these site-wide links?
-
Hi Anthony,
As a preventative measure, however it looks like it's backfired. The site-wide links were not on spammy websites, there were high PR, lots of social interaction etc.
Would you ask to get these back on site-wide?
-
There are so many questions here really before it's clear what the cause could be, some of these include:-
- Are these from other sites you own? One would presume so if you access to remove the links?
- If so, are these sites hosted on the same server as the domain they were pointing to?
- Did the sitewide links contain keywords as the anchor text or were they branded?
- Why did you choose to remove the sitewide links in the first place?
- Did any of the other websites containing these sitewide links suffer recently as a result of algorithm updates or decline in rankings.
- The page(s) that the sitewide links were pointing to, does this have other existing links still pointing to it? What % were they were reduced by after the removal of the sitewide links? And of those existing, are they a mix of nofollow/dofollow?
Often, the removal of mass of backlinks will cause a drop as you've experienced. Normally because it's a major shift in the link profile and doesn't look 'natural', providing there was legitimate reasons and there are no other issues that can be raised against the domain in question, often, ranking positions are pretty much reinstated again.
Incidentally, how we often get round this scenario is to keep the sitewide link in place but write a script to only make the link on the homepage followed - and all the others add the nofollow link relationship.
-
Are you doing this as a preventative measure or had you already seen a significant drop in rankings before making this decision?
I would only remove them if they are on spammy sites. Then, focus on getting some more good, branded links to even out your backlink profile.
-
Hi Geoff,
I am removing site-wide links externally.
-
Are you removing sitewide links on other domains pointing to your website or are you referring to sitewide internal linkage within your own site?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drip Feeding Free Top 10 Blog Sites for Link Building?
Is it a good move to pick 10 free blogging sites to build links. Like drip feeding them. Let's say 10 blogging sites irrespective of its a sub-domain as we get in wordpress or a sub-folder blog as we get in livejournal. Now adding articles related to my money website on those blogs newly created & building links from them. Then drip feeding them by putting 1 article a month at regular intervals with anchor as links in each of them. Do you think its a good move?
Intermediate & Advanced SEO | | welcomecure0 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
Does Disavowing Links Negate Anchor Text, or Just Negates Link Juice
I'm not so sure that disavowing links also discounts the anchor texts from those links. Because nofollow links absolutely still pass anchor text values. And disavowing links is supposed to be akin to nofollowing the links. I wonder because there's a potential client I'm working on an RFP for and they have tons of spammy directory links all using keyword rich anchor texts and they lost 98% of their traffic in Pengiun 1.0 and haven't recovered. I want to know what I'm getting into. And if I just disavow those links, I'm thinking that it won't help the anchor text ratio issues. Can anyone confirm?
Intermediate & Advanced SEO | | MiguelSalcido0 -
URL Value: Menu Links vs Body Content Links
Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
One Way Links vs Two Way Links
Hi, Was speaking to a client today and got asked how damaging two way links are. i.e. domaina.com links to domainb.com and domainb.com links back to domaina.com. I need a nice simple layman's explanation of if/how damaging they are compared to one way links. And please don't answer with you lose link juice as I have a job explaining link juice.... I am explaining things to a non techie! Thank you!!
Intermediate & Advanced SEO | | JohnW-UK0 -
Transfer link juice from old to new site
Hi seomozzers, The design team is building a new website for one of our clients. My role is to make sure all the link juice is kept. My first question is, should I just make 301s or is there another technique to preserve all the link juice from the old to new site that I should be focusing on? Second Question is that ok to transfer link juice using dev urls like www.dev2.example.com (new site) or 182.3456.2333? or should I wait the creation of real urls to do link juice transfer? Thank you 🙂
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Multiple sites linking back with pornographic anchor text
I discovered a while ago that we had quite a number of links pointing back to one of our customer's websites. The anchor text of these links contain porn that is extremely bad. These links are originating from forums that seems to link between themselves and then throw my customers web address in there at the same time. Any thoughts on this? I'm seriously worried that this may negatively affect the site.
Intermediate & Advanced SEO | | GeorgeMaven0