Image file name, is it important
-
If I use the same image all over my site, do I need to change the file name to avoid duplicate?
Different alt text will be use on those images
-
The ROI for this is a lot lower than general Search traffic (I've had 3 conversions from this), however, I would say that for the little work it took to do, 1 conversion would have made it worthwhile.
-
Do you get any value/conversions out of that type of image referral?
-
My example was:
Filename: fireworks-display.jpg
Alt Text: Fireworks Display Night Extravaganza
Also, the page content was heavily weighted towards "fireworks + display". Over the New Year period, when traffic on this site averages approx 20k, I had 200k impressions of this image via Google Image, it was short lived as once New Year passed, so did the search volume but it certainly opened my eyes to the possibilities.
-
Paul, I assume you mean making the image file name the same as the alt text? And both for the phrase that the page is optimized for, right?
-
As Steve says it won't affect you for Dup Content. One thing to bear in mind when naming images is that optimising the filename along with the alt text etc.. can yield some surprising results via Google Image Search, I had an image ranking for the term "fireworks" delivering a substantial amount of traffic
-
You don't need to worry about some sort of duplicate content penalty for using the same image/filename all over your site. This is common practice, for example, Amazon uses the same logo image file on every page of their site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I redirect SEO from pages on old website to new website with new domain name?
How do I redirect SEO from pages on old website to new website with new domain name? My website in squarespace has good rankings and we have rebranded to a new name and enw domain name, how do I move across the rankings fomr the old site in squarespace to my new site thats in wordpress please?
On-Page Optimization | | Carrotpower0 -
What is the best way to rank for variations of your business name?
Our business name is APVelocity. We are ranking when it is typed APVelocity, however we are finding many people are typing it AP Velocity. When it is typed with a space, we are not ranking. What is the best way to ensure we show up either way?
On-Page Optimization | | mbrowntci2 -
The company brand name does not show in SERP
Our company is ranking no.1 for brand keyword, however, when you try to find it by two words(with space between) then all those shows up and the website is nowhere to find. Any suggestions on how to solve this without the need to be ranked for something related
On-Page Optimization | | GardenPet0 -
Does Google give weight or importance to scholarly articles such as those found in pubmed?
Does Google give weight or importance to scholarly articles such as those found in pubmed? www.ncbi.nlm.nih.gov/pubmed Do you think it matters to Google if you format and word your contents so that they look like research articles?
On-Page Optimization | | monchconch0 -
Nowadays is it fundamental renaming images for SEO?
Its it fundamental nowadays renaming images for SEO? Many photos are on top positions without being renamed like: mykeyword.jpg but can be 9876986.jpg instead. Doesn't itcount much more the contest in which they are such as text around photos, descriptions and context from internal and external linking pages? Renaming everyphoto, in every gallery can be considered over optimization? Is there any study showing the impact the single factor of renaming a photo in a page? Thanks
On-Page Optimization | | holidaysempire0 -
Do images on a CDN affect my Google Ranking?
I have recently switched my images to a CDN (MaxCDN) and all of the images within my post are now get loaded directly from the CDN. Will this affect my Google ranking? Do Google care if the image is hosted physicaly on the domain?
On-Page Optimization | | Amosnet0 -
What's the best way to name an image for SEO?
Hi Guys,
On-Page Optimization | | krseo
I'm thinking about images and SEO. What's the best way for naming and using images in HTML Code? For example: Image-Name: keyword-keyword2-keyword3.jpg or keywordkeyword2keyword3.jpg ?
How many Keywords should I use max for a picture? And also do you use the alt tag as description of the image and the title tag or only the alt tag? If you use the title, what do you use it for? Maybe someone can copy a HTML-Code example for me 😉 Thank you 🙂
Alex0 -
Hyphens in Domain Name
I have a client who is a business broker. I have just begun working with them, and they are trying to determine the best domain name to use - they have several. business-broker-alabama.com vs businessbrokeralabama.com Which one of these has more value? I know that search engines have somewhat devalued keywords. The first one probably has a little more SEO value, but is going to be a drag in terms of marketing -- saying "business hyphen broker hyphen alabama" is going to get old for them. Thanks!
On-Page Optimization | | csmithal0