Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How to deal with old, indexed hashbang URLs?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How to deal with old, indexed hashbang URLs?

    Intermediate & Advanced SEO
    3
    4
    2890
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Celts18
      Celts18 last edited by

      I inherited a site that used to be in Flash and used hashbang URLs (i.e.  www.example.com/#!page-name-here).  We're now off of Flash and have a "normal" URL structure that looks something like this:  www.example.com/page-name-here

      Here's the problem:  Google still has thousands of the old hashbang (#!) URLs in its index.  These URLs still work because the web server doesn't actually read anything that comes after the hash.  So, when the web server sees this URL  www.example.com/#!page-name-here, it basically renders this page www.example.com/# while keeping the full URL structure intact  (www.example.com/#!page-name-here).  Hopefully, that makes sense.  So, in Google you'll see this URL indexed (www.example.com/#!page-name-here), but if you click it you essentially are taken to our homepage content (even though the URL isn't exactly the canonical homepage URL...which s/b www.example.com/).

      My big fear here is a duplicate content penalty for our homepage.  Essentially, I'm afraid that Google is seeing thousands of versions of our homepage.  Even though the hashbang URLs are different, the content (ie. title, meta descrip, page content) is exactly the same for all of them. Obviously, this is a typical SEO no-no.  And, I've recently seen the homepage drop like a rock for a search of our brand name which has ranked #1 for months.  Now, admittedly we've made a bunch of changes during this whole site migration, but this #! URL problem just bothers me. I think it could be a major cause of our homepage tanking for brand queries.

      So, why not just 301 redirect all of the #! URLs?  Well, the server won't accept traditional 301s for the #! URLs because the # seems to screw everything up (server doesn't acknowledge what comes after the #).

      I "think" our only option here is to try and add some 301 redirects via Javascript. Yeah, I know that spiders have a love/hate (well, mostly hate) relationship w/ Javascript, but I think that's our only resort.....unless, someone here has a better way?

      If you've dealt with hashbang URLs before, I'd LOVE to hear your advice on how to deal w/ this issue.

      Best,

      -G

      1 Reply Last reply Reply Quote 0
      • belasco
        belasco Subscriber last edited by

        Celts,

        Did you ever resolve this? What you were discussing back in 2012 is called a "hashbang", and you can learn more about it here on Google. It is technically a way to get AJAX-loaded pages indexed on their own URL.

        You asked this question a couple of years ago, and things have changed since then with push states and HTML 5 being preferred over hashbangs, and not loading a page's content with AJAX still the recommendation when possible.

        1 Reply Last reply Reply Quote 0
        • Celts18
          Celts18 @jenmcardle last edited by

          Thanks for your answer.  Yeah, I've seen the hash tag function as you've described it when being used for named anchors.  However, in my case, Google IS indexing the URLs that contain the #! and it is also grabbing my homepage's title and using it in the SERPs on those results.  So, given that that's happening, I'm concerned that the #! IS hurting me in this case.

          In thinking more about this, I think what I'll do is put a canonical tag on the homepage and that should hopefully provide the extra guidance/insurance that I need to tell spiders that there is only ONE version of the homepage.

          1 Reply Last reply Reply Quote 0
          • jenmcardle
            jenmcardle last edited by

            Google ignores the hash tag when indexing URLs. You can offer your home page with various versions of hash tags appended to the end of the URL and Google will not mind a bit. It will not case any issue for SEO.

            A few more notes:

            • Hash tags are used in HTML as an onpage anchor. Wikipedia is a good example. Take a look at the following page: http://en.wikipedia.org/wiki/Guitar. If you hover over the HISTORY link in the Table of Contents at the top of the page, notice the URL for the HISTORY link is http://en.wikipedia.org/wiki/Guitar#History. When you click the link, you remain on the same page but move to the History part of the page.

            If you search Google.com for "Guitar History" you will notice the WIki page is listed first. (see attachment). The URL offered by Google is the page URL without any hash tag. Google does offer the ability to "Jump to History" which includes the hash tag link. That is a benefit to using anchor text on a page. Otherwise Google does not take the hash tag nor anything after it into account when indexing pages.

            Rand offers a short video on this exact topic: http://www.seomoz.org/blog/whiteboard-friday-using-the-hash

            I am not familiar with the exclamation point (bang) being used after the hash tag outside of twitter. The standard twitter URLs use it.

            Summary - the hash bag is not the reason for your recent drop in rankings.

            I am unclear what you mean by "Google still has thousands of the old hashbang (#!) URLs in its index." Can you share an example?

            google-hashtag.png

            Celts18 1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • kirin44355

              Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?

              Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
              https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
              https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
              https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
              https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
              https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
              https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this? 
              Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend. 
              Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
              Chris Gorski

              Intermediate & Advanced SEO | | kirin44355
              0
            • jayoliverwright

              Duplicate URLs ending with #!

              Hi guys, Does anyone know why a site can contain duplicate URLs ending with hastag & exclamation mark e.g. https://site.com.au/#! We are finding a lot of these URLs (as duplicates) and i was wondering what they are from developer standpoint? And do you think it's worth the time and effort adding a rel canonical tag or 301 to these URLs eventhough they're not getting indexed by Google? Cheers, Chris

              Intermediate & Advanced SEO | | jayoliverwright
              0
            • peteboyd

              URL Injection Hack - What to do with spammy URLs that keep appearing in Google's index?

              A website was hacked (URL injection) but the malicious code has been cleaned up and removed from all pages. However, whenever we run a site:domain.com in Google, we keep finding more spammy URLs from the hack. They all lead to a 404 error page since the hack was cleaned up in the code. We have been using the Google WMT Remove URLs tool to have these spammy URLs removed from Google's index but new URLs keep appearing every day. We looked at the cache dates on these URLs and they are vary in dates but none are recent and most are from a month ago when the initial hack occurred. My question is...should we continue to check the index every day and keep submitting these URLs to be removed manually? Or since they all lead to a 404 page will Google eventually remove these spammy URLs from the index automatically? Thanks in advance Moz community for your feedback.

              Intermediate & Advanced SEO | | peteboyd
              0
            • MiguelSalcido

              Linking to URLs With Hash (#) in Them

              How does link juice flow when linking to URLs with the hash tag in them? If I link to this page, which generates a pop-over on my homepage that gives info about my special offer, where will the link juice go to? homepage.com/#specialoffer Will the link juice go to the homepage? Will it go nowhere? Will it go to the hash URL above? I'd like to publish an annual/evergreen sort of offer that will generate lots of links. And instead of driving those links to homepage.com/offer, I was hoping to get that link juice to flow to the homepage, or maybe even a product page, instead. And just updating the pop over information each year as the offer changes. I've seen competitors do it this way but wanted to see what the community here things in terms of linking to URLs with the hash tag in them. Can also be a use case for using hash tags in URLs for tracking purposes maybe?

              Intermediate & Advanced SEO | | MiguelSalcido
              0
            • friendoffood

              Removing UpperCase URLs from Indexing

              This search   -  site:www.qjamba.com/online-savings/automotix gives me this result from Google: Automotix online coupons and shopping - Qjamba
              https://www.qjamba.com/online-savings/automotix
              Online Coupons and Shopping Savings for Automotix. Coupon codes for online discounts on Vehicles & Parts products. and Google tells me there is another one, which is 'very simliar'.  When I click to see it I get: Automotix online coupons and shopping - Qjamba
              https://www.qjamba.com/online-savings/Automotix
              Online Coupons and Shopping Savings for Automotix. Coupon codes for online discounts on Vehicles & Parts products. This is because I recently changed my program to redirect all urls with uppercase in them to lower case, as it appears that all lowercase is strongly recommended. I assume that having 2 indexed urls for the same content dilutes link juice.  Can I safely remove all of my UpperCase indexed pages from Google without it affecting the indexing of the lower case urls?  And if, so what is the best way -- there are thousands.

              Intermediate & Advanced SEO | | friendoffood
              0
            • 94501

              How can I get a list of every url of a site in Google's index?

              I work on a site that has almost 20,000 urls in its site map. Google WMT claims 28,000 indexed and a search on Google shows 33,000. I'd like to find what the difference is. Is there a way to get an excel sheet with every url Google has indexed for a site? Thanks... Mike

              Intermediate & Advanced SEO | | 94501
              0
            • RoxBrock

              Does having a ? on the end of your URL affect your SEO?

              I have some redirects that were done with at "?" at the end of the URL to include google coding (i.e. you click on an adwords link and the google coding follows the redirected link). When there is not coding to follow the link just appears as "filename.html?". Will that affect us negatively SEO-wise? Thank you.

              Intermediate & Advanced SEO | | RoxBrock
              1
            • kisen

              Urls missing from product_cat sitemap

              I'm using Yoast SEO plugin to generate XML sitemaps on my e-commerce site (woocommerce). I recently changed the category structure and now only 25 of about 75 product categories are included. Is there a way to manually include urls or what is the best way to have them all indexed in the sitemap?

              Intermediate & Advanced SEO | | kisen
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.