Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where can I find lists of high probability of winning keywords
-
Keyword research can take a lot of time. Suppose you are not sure of what keywords you want to rank for but just want to see a list of phrases that have 500-5000 searches a day, low cost and low competition because you are looking for phrases that interest you for which it will be easier to rank close to #1 in google. Besides AdWords Keyword Tool, are there sites that specialize in this?
-
I agree with all the thoughts shared so far but would suggest SEMrush as my preferred tool for keyword research.
When conducting research, it is important to clarify if you desire to rank in organic search or plan to use PPC advertising. Many of the tools, including SEMrush and the adwords tool Alan shared, define "competition" in terms of ads, not organic search. High competition means there are several bidders for PPC ads who are bidding close to the same amount. This information is completely unrelated to organic search.
Even tools which evaluate competitiveness for organic search can be highly inaccurate. For example, many tools will look at the current top 5 or 10 results and strictly grade based on PR / PA. There could be less relevant results from sites like Wikipedia or other heavy hitters which rank strongly for the query therefore showing it as highly competitive. By targeting your keyword usage you may be able to beat other sites on some keywords. To clarify, I am not recommending you try to ever compete head to head with Wikipedia, but there are ways to beat them in some spots.
-
Low hanging fruit is what you are looking for, what we do is first use the adwords keyword tool followed by the SEOmoz keyword difficulty tool. It's not perfect but it gives an indication of how easy it will be to rank for a particular keyword.
EGOL is right however in saying that if a keyword is easy to rank for then the reason is that your competitors have regarded that keyword as not being valuable, meaning you won't either.
-
Suppose you are not sure of what keywords you want to rank for but just want to see a list of phrases that have 500-5000 searches a day, low cost and low competition because you are looking for phrases that interest you for which it will be easier to rank close to #1 in google.
I think that most of these "mouse holes" have been discovered and are now occupied.
You might find one but I think that you will discover... is when competition is easy and the cost is low there is a really good reason for that.
-
Have you tried google keyword tool
https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much does Domain Authority effect the keywords I can rank for?
I've been doing some keyword research and i've found a few gems. My site is currently sat at a 18 domain authority up from 12, so it's great to see the improvement. Although I was wondering, if my domain authority is sat a 18, can I compete with keywords that have a difficulty of 50-60? Any help would be greatly appreciated 🙂 Sam
Keyword Research | | sammecooper1 -
Choosing the right keywords when the products are similar
What keywords should I choose if I have 3 similar products, only the value differs?
Keyword Research | | Voucherstore 0
It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
Keyword:? Product 3: $ 50 discount coupon
Keyword:? Any advice? Thank you, Sergio K.0 -
How do I do keyword research when search volume is unknown
Hi Mozzers! I do a lot of work in niche areas, and one issue I often confront in keyword research is unknown search volume. That is, I'll be doing keyword research in Keyword Explorer or Gooogle Search Console, and for the most relevant keywords, I find either very low search volumes, null search volumes, or "Data not available." How do I make good keyword planning decisions when I can't find good data for search volume? Thanks for sharing your thoughts. Andy
Keyword Research | | AndyKubrin0 -
Keyword Moderator List
Hi Moz Community, I'm wondering if anyone has a comprehensive list of keyword moderators that they could share? For example: online
Keyword Research | | IrishTimes
buy [keyword] online
cheap
cheapest
best
top
free
[country name]
[area name]
store
shop
purchase etc... I always find that it's useful to run [keyword + moderator] for search volumes as it sometimes uncovers some exact match surprises that you may not have thought of. Thanks everyone! Gavin1 -
Google Keyword Tool: What is considered a unique keyword?
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions: 1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
Keyword Research | | Alchemist230 -
Where can I find data on growth in individual keyword search terms, over tiime?
I am operating in an emerging market, and want to understand the underlying growth in the relevant Google keyword search terms. I can use this as a proxy for market growth. I have checked out Google Trends, but this confusingly shows peak search volumes (out of 100) not search volumes. Are there any better tools out there? Any advice would be greatly appreciated.
Keyword Research | | JDog980 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0 -
Keyword Traffic Estimator Tools
Hello, I'm relatively new to SEO and looking to find a good tool for estimating the search traffic volume of different keywords in order to focus efforts on higher yielding terms. Right now I'm using Google's traffic estimator but it doesn't seem to have much data for long-tail keywords. Is anything else out there better or more accurate? Thank you!
Keyword Research | | rawberg0
