What's the best way to discover my business and search competitors?
-
I am trying to figure out who the real competitors are for the domain that I have been recently handed.
Other than the client's references, which I don't think are the real competition (they are his benchmarks), how do I go about discovering the true competition?
What the simplest, most effective way to go about discovering my business and search competitors? Given that this is a web portal, aren't both of the latter the same?
-
Once I find what the main keywords are, do I then have to search who is ranking form them on the 1st SERP for each keyword. Will these website appearing on the first page be the competitors I am looking for?
-
What do they rank for and what are their main keywords? Find out the main keywords for the site and business and then go from there. Find the main competitors within those searches and then scope them out using SEOmoz competitive analysis tool to find out how they stand against your client.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is our website ranked lower but beats most competitors in full SERP report?
We are analysing why our website ranks so low (currently position 8 in serp). We beat our competitors in most areas. Also we produce by far the most useful content. Do not buy links or do any other malpractice. We have been for a long time ranked in top 3 (well mostly 1-2) positions. In the last year we have seen a decline to position 8-10 and we are not sure why this is the case. Can anyone suggest what we should be focusing on? We are clueless. All the practices we used to "know" now seem obsolete. m8qIeyC,Kf1LLei#0
Competitive Research | | urkeman0 -
Screaming Frog for competitor research
Hi guys, Does somebody experienced an issue with Screaming Frog spider while trying to crawl a website? It's weird since no error message appears and at the same time the crawler cannot crawl anything. There is no restriction in the robots.txt. Has someone encountered such an issue? Thank you. Cheers
Competitive Research | | lgrozeva0 -
What tools can give reliable competitor traffic data?
Could you give details of reliable tools that can measure and provide competitors' traffic data? Google Adplanner used to provide such information until June of last year, and while it's numbers didn't match Google Analytics data, the numbers were reasonably close. The metrics we are most interested in are visits, page views and unique visitors. We have looked at sites such as Compete -- but feel it is far too inaccurate/ skewed with US data only; also, would prefer to not rely on Alexa traffic stats. Thanks in advance.
Competitive Research | | ontarget-media0 -
What keywords & phrases are my competitors targeting?
I wanted to compare our keyword focus, to my competitors. What is the best way to audit what type of content / keywords - my competitors are using?
Competitive Research | | jwochna0 -
Can i see the keywords my competitors are optimizing seo for?
Ideally, I would get a list of the keywords my competitors are targeting.
Competitive Research | | sajalsahay0 -
What are the competition's Google Places pages optimised for?
I'm doing some work on a client's Googe Places page, and wondered if there's any way to see what a completitors Places page is currently optimised or categorised for? Basically, we're trying to rank for 'Bathrooms Edinburgh' and almost all of the page 1 SERP's are (unsurprisingly) full of Places results, with #1 Organic slot right down at the bottom of the page. In short - we NEED to get our Places page kicked into shape, and pronto! So, is there any way to find out how the competition's Places pages are ranking so well? e.g. What have they categorised themselves under? Cheers in advance folks, JM
Competitive Research | | JamesMio0 -
Free tools to discover traffic for a website?
Are there any free tools to learn traffic data (especially organic traffic data) from a site or blog?
Competitive Research | | nicole.healthline0 -
PA and PD better than my competitors is a way to rank better?
I got a site that stuck in last position of google's first page. My on-page is grade A for this particulary page, i got links for that page too. But My competitors PA and PD is better than mine, not too much, but it is. If i build more quality backlinks and start increasing my PA and PD probaly i will rank better than my competitors? Thats the factor that i have do cara abour now?
Competitive Research | | Ex20