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  4. How much will changing IP addresses impact SEO?

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How much will changing IP addresses impact SEO?

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  • ufmedia
    ufmedia last edited by Jun 22, 2012, 11:58 AM

    So my company is upgrading its Internet bandwidth.  However, apparently the vendor has said that part of the upgrade will involve changing our IP address.  I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:

    http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/

    http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html

    Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?

    (Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)

    1 Reply Last reply Reply Quote 0
    • UniFirst
      UniFirst Subscriber @ufmedia last edited by Jul 18, 2014, 12:08 PM Jul 18, 2014, 12:08 PM

      TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.

      Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.

      1 Reply Last reply Reply Quote 0
      • emerald
        emerald last edited by Apr 29, 2014, 4:34 AM Apr 29, 2014, 4:34 AM

        I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?

        1 Reply Last reply Reply Quote 0
        • ufmedia
          ufmedia @Highland last edited by Jun 25, 2012, 4:50 PM Jun 25, 2012, 4:50 PM

          TTL = ???  (Sorry so ignorant...)

          UniFirst 1 Reply Last reply Jul 18, 2014, 12:08 PM Reply Quote 0
          • Cyrus-Shepard
            Cyrus-Shepard last edited by Jun 25, 2012, 12:20 AM Jun 25, 2012, 12:20 AM

            There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.

            Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!

            1 Reply Last reply Reply Quote 1
            • KevinBudzynski
              KevinBudzynski last edited by Jun 22, 2012, 3:32 PM Jun 22, 2012, 3:32 PM

              Will not matter much especially if it is only done only once in awhile.

              1 Reply Last reply Reply Quote 0
              • Highland
                Highland last edited by Jun 22, 2012, 3:26 PM Jun 22, 2012, 3:26 PM

                Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.

                ufmedia 1 Reply Last reply Jun 25, 2012, 4:50 PM Reply Quote 1
                • SEOLocal92
                  SEOLocal92 last edited by Jun 22, 2012, 12:33 PM Jun 22, 2012, 12:33 PM

                  I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.

                  not much but hope that help you 🙂

                  Mike

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