How much will changing IP addresses impact SEO?
-
So my company is upgrading its Internet bandwidth. However, apparently the vendor has said that part of the upgrade will involve changing our IP address. I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:
http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/
http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html
Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?
(Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)
-
TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.
Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.
-
I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?
-
TTL = ??? (Sorry so ignorant...)
-
There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.
Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!
-
Will not matter much especially if it is only done only once in awhile.
-
Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.
-
I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.
not much but hope that help you
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
Re: Auto Detection of Currency based on IP & Google SEO
Greetings to the fellow Moz community members! On an e-commerce site, I am using a script to change the default currency of storefront based on IP detection ( GBP for UK visitors, CAD for Canadian visitors and so on). My question is : can this create any problems at all in Google Crawling or Indexing? Will google be able to understand the setup? I don't think this should trigger the "cloaking" or presenting different content to search engines vs users, but just want to double check from the collective wisdom here. Thanks for reading, and wish you a good day ahead. Warm Regards Amit
Technical SEO | | amitgg0 -
IP address geolocation
I would classify our site as large (www.covers.com), with our primary target being traffic within the US (about 70%) but I have a feeling we are limited by our IP being located within Canada. I have changed all the targeting to the US in WMT, but could undertake a project to virtually 'move' the site to a US IP, if there would be benefit. I have found articles coming down on both sides of the issue. Thoughts?
Technical SEO | | evansluke1 -
Site Launching, not SEO Ready
Hi, So, we have a site going up on Monday, that in many ways hasn't been gotten ready for search. The focus has been on functionality and UX rather than search, which is fair enough. As a result, I have a big list of things for the developer to complete after launch (like sorting out duplicate pages and adding titles that aren't "undefined" etc.). So, my question is whether it would be better to noindex the site until all the main things are sorted before essentially presenting search engines with the best version we can, or to have the site be indexed (duplicate pages and all) and sort these issues "live", as it were? Would either method be advisable over the other, or are there any other solutions? I just want to ensure we start ranking as well as possible as quickly as possible and don't know which way to go. Thanks so much!
Technical SEO | | LeahHutcheon0 -
SEO for Interspire Relic
Hi All, Does anyone know of optimization best practices for the now largely defunct Interspire Web Publisher? Specifically, I'm looking for a canonical plugin or workaround to try and get rid of a few duplicate content issues (most importantly root vs. index.php). I'd like to just redo the site with a cms that has better support...unfortunately client budget constraints are a little tight at the moment. Thanks!
Technical SEO | | G2W0 -
Will SEO Moz index our keywords if the site is ALL https?
We have a site coming into beta next week. Playing around with SEO Moz, I had trouble getting the keywords to rank at all. Was this because the site is entirely https? If yes, what else can SEO Moz NOT do if the site is all https? Thanks!
Technical SEO | | OTSEO0 -
Website IP Location
My main target audience is in the UK, but my website's IP is in the United States. Would it be worthwhile to change the IP to a UK address? How would I go about that? Thanks!
Technical SEO | | theLotter0 -
Best Joomla SEO Extensions?
My website is a Joomla based website. My designer is good, but I don't think he knows that much about SEO . . . so I doubt if he added any extensions that can assist with SEO. I assume there are some good ones that can help my site. Does anyone know what/which Joomla extensions are must haves?
Technical SEO | | damon12120