Would great contents alone, be enough for ranking high?
-
Hi and thank you everyone for reading this post.
Recently I had purchased a business including the domain. The website has been around for over 10 years with some links pointing back to it including couple of links from dmoz. I am in the process of up dating the website but most of the pages are not relevant anymore and thus will not be in the new website. I have couple of questions:
1. Since some of those old pages are getting some backlinks, would it be prudent to keep the url and 301 it to say homepage or another page? I want to work out the best way of utilising the current backlinks. Is this the best way?
2. The website is in a highly competitive industry and I want to add a lot of informative contents. The contents will be well written (professionally) and not for the sake of SEO but for providing valuable information for users. Whilst I'm adding the contents, what would be best way of drawing attention of the potential users to it? If I release the same content as a way of notes in its FB page, would that be considered as duplicate content in the eyes of Google? Or should I just share the link on FB? What are the other mediums available that considered to be effective for sharing contents. I'm also thinking about guest blogging for selected blogs. Would this be an effective way of increasing the authority of my website?
I should say that at the moment the site has a PA of 44 for the homepage and DA of 35. Are these numbers OK?
Thanks again.
-
Thanks for the reply. I thought 301 redirect might have been the best option.
The industry is personal insurance and there's a lot of information out there but it's not really centralised and most are geared for pushing product/services. My aim is to provide info without making the customer feel that I'm pushing products down their throats.
-
-
If you have new pages that are similar to the old content, then 301 redirect to those. If not catch up the linkjuice on the homepage.
-
Just sharing links on facebook will get your very little to no interaction. Incentivize people, ask them a question related to the article (addressing some kind of problem or something).
We don't know which niche you are operating in, but maybe you have authority websites that are posting about your niche? Announce there that there are new owners, maybe new products? Tell them your story...
I find guest blogging more effective than just sharing on social media...
Your PA & DA are ok but the higher they are, the better
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Huge bounce rate from social media visits affect SEO or website Ranking according to Google algorithm factors?
We have one website and have posted our blog post url in the social media sites and got almost 5k visits in 3 days’ time, with 11sec avg time on site, zero conversions and with 97% bounce rate. This in turn reduced the total conversion rate for the same month to less than 0.5%. According to google algorithm, these are factors affecting website ranking. Can anyone guide me whether which visits from social media affect our website in any case based on these Analytics factors? Please help me out on the same! Note: Blog post topic was related to latest technology update and the landing page also based in the respective topic as well.
Social Media | | zco_seo0 -
Why does someone's FB page rank so highly?
Hi Everyone, i recently ran a non-personalized search and saw that this facebook page https://www.facebook.com/tampapersonalinjurylawyers ranked very highly for both "personal injury attorney" and "tampa personal injury attorney." The page has very few likes, and they don't even post that often. From my limited knowledge, that leaves me guessing it's because its a quasi-exact match facebook page, but that can't be right...can it? (Ranking screenshot is attached) Thanks, Ruben GO4N11x
Social Media | | KempRugeLawGroup0 -
Leverage other peoples author rank for your site?
Hi quick question, lets say you find writers in your niche and get them to do a guest post for your site and they have also built up alot of author rank (active google+ account, tones of social media followers). From my understanding you cannot leverage their author rank for your site since their google+ profile needs to be connected to your site? Unless it connected, you will not get any author rank benefit? Cheers, Mark
Social Media | | monster990 -
Does capliazations in url effect ranking?
I've read the info about how Twitter's bad seo effects ability to rank well for our twitter profile in some cases. I've been unsuccessful at getting my twitter profile to rank higher than it does, even though all metrics on OSE seem to indicate that it should. I've been linking to the non !#, non https, and non www, version of my profile, however it still is ranking as high as I'd like. I noticed today that the link URL has each letter of my name capitalized. I'm almost certain when I link to it I write out the name in all lower case. I was curious if you think this has any effect on it ranking? I'm wondering what the best steps would be moving forward. I could start linking to the url showing up in google (with upper case letters in the url) or I could go into my twitter profile and change my name to all lowercase and see if that changes the url in google, thus fixing all of the other backlinks to the profile. (At least I think it would.) What's everyone's thoughts on this? Thanks! [IMG]]([IMG]http://i.imgur.com/vGIbf.jpg[/IMG]) vGIbf.jpg vGIbf.jpg
Social Media | | NoahsDad0 -
Social Media and its importance for organic ranking
Hi Community, maybe this question hasn't to be answered directly, but can be answered with a link. I am sure the answer must be out there on the web... 😉 I have a company, a companies website and a companies facebookpage. Now the question: What kind of user activity on my facebookpage is good for the organic ranking in google? Is it only good, when people click the "like"-Button on my homepage (which gives me a nofollow-backlink from facebook - unfortunatelly in most cases hidden for googles eyes)? Is it useful when I get a "like" directly on my facebookpage? Or is it the best to have a status on facebook that is shared very often? Will Google see the connection between a shared facebook status and my website (of course the website is on the info page of my facebooks site...)? I ask that because I wonder how (for example) a viral picture on facebook shared very often can helb my business. Uuuuh, so, where's my answer on the web? 😉 Thank you!
Social Media | | waynestock
André0 -
What Facebook Content to Post
Hi, Our website is nlpca(dot)com facebook page: http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142 They recently added facebook. I told them for posting on the wall to do the following: Identify your target audience, possible people to like us Identify what they really really are searching for on Facebook and the web, and give it to them. How could we improve on this strategy. At first my boss wanted to post article sinippits and links to the articles, but I told him to create facebook content with the above (1) and (2) strategy Your thoughts?
Social Media | | BobGW0 -
Social Content Posting - Post to Facebook, Google Plus, Twitter and Linked in at the same time
Hi, Is there any means of posting new content for my companies various social profiles in the one go rather than having to log into each one? This would save a lot of time. Thanks
Social Media | | fdep0 -
What are current SEO Treads to improve your ranking
What are current SEO Treads to improve your ranking and increase the website Au What are the factors impacting SEO and how?
Social Media | | diyawards
How do you win over these Factors to ensure you get good results?
How do you measure these Factors (tools you use)?0