How can i write content rich descriptions?
-
we have recently started using seomoz. how can i make descriptions more content rich?
-
I think the guy is talking about the Content not meta description...
-
Do you mean meta descriptions, or things like product descriptions on the page itself?
-
See what your competitors are doing, I like to check what they do for their PPC because they are paying money per click, im sure they are experimenting with best conversion.
-
You should keep your meta descriptions short, at most 155-160 characters. I usually write my meta descriptions in Excel - use the formula len() in the field next to where you're typing to automatically calculate the length of the meta description you are writing. Include your target keywords, and USPs (unique selling points) of your page that will entice a user to click on the result. Remember - the meta description can be your free spot of advertising in the search results if they choose to use it. So use keywords, include USPs, and include a call to action as well, encouraging the searcher to click on the result.
Remember, social media networks like Facebook also use the meta description, so write with more than one audience in mind.
And of course, refer to this awesome resource from the moz for info about meta descriptions - http://www.seomoz.org/learn-seo/meta-description
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find out that none of the images on my site violates copyrights? Is there any tool that can do this without having to check manually image by image?
We plan to add several thousand images to our site and we outsourced the image search to some freelancers who had instructions to just use royalty free pictures. Is there any easy and quick way to check that in fact none of these images violates copyrights without having to check image by image? In case there are violations we are unaware of, do you think we need to be concerned about a risk of receiving Takedown Notices (DMCA) before owner giving us notification for giving us opportunity to remove the photo?
Web Design | | lcourse1 -
Can someone please help with technical question!
I have noticed that our website tool to get a quote does not work with active scripting disabled is this bad? How many people have this disabled?
Web Design | | BobAnderson0 -
Are URL suffixes ignored by Google? Or is this duplicate content?
Example URLs: www.example.com/great-article-on-dog-hygiene.html www.example.com/great-article-on-dog-hygiene.rt-article.html My IT dept. tells me the second instance of this article would be ignored by Google, but I've found a couple of instances in which Google did index the 'rt-article.html' version of the page. To be fair, I've only found a couple out of MANY. Is it an issue? Thanks, Trisha
Web Design | | lzhao0 -
Google result showing old Meta Title / Description even though page view source shows new info.
Hey guys! I'm struggling with why Google is ignoring my Meta Title / Description. I made a pretty drastic change to both about a week ago and on the results it hasn't changed. I'm on first page with several keywords and I think this weird caching is hurting me on where I'm at on the page. Thoughts / Ideas?
Web Design | | curtis_williams0 -
Can the website pages have the site name like Title of the page | Sitename.com
Hi, Can the website pages have the site name like Title of the page | Sitename.com I have a site with 50K pages and all pages have | Sitename.com mentioned would that be a good practice or bad? Thanks Martin
Web Design | | mtthompsons0 -
Can anyone recommend a great programming company?
I have had terrible luck with programmers who seem to live in their own little world and never get things done on time. Can anyone recommend a great company here in the usa that you have used before that has done great work? I am looking at the nerdery. Anyone use them?
Web Design | | netviper0 -
Can anyone recommend me a good wordpress website designer for local services website?
Hi all,
Web Design | | chanel27
Does anyone know of any good wordpress SEO designer? I am looking to build some sites on:
Aircon Services
Laundry Services
Carpet Cleaning etc The wordpress must be able to easily add articles from time to time like this HTML site:
http://www.airconservices.com.sg/articles.html Appreciate you help!0 -
Can "poor" subdomains drop PR of the root domain?
The page rank of my company's website has dropped from a 6 to a 4 over the past year or so. In that time, we implemented subdomains for development sites to show clients progress on their websites. I noticed that our "dev" sites are being indexed while in development and my question is, will Google drop pagerank of our root domain purely off of these "dev" subdomains? Example - our site is www.oursite.com Dev site - development1.oursite.com I just began investigating the drop and this came to my mind yesterday but am not too sure what type of impact these non-credible subdomains will have on our root domain. Any thoughts?
Web Design | | ckilgore0