Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I am looking for SEO tips specifically for magazine site's
-
I have a client who has a website that is based on a magazine. They make their money through advertisement I am primarily an inbound marketer I would be very grateful if anyone out there has any tips for a site that has been around for quite a while ( over 10 years) we are transforming the site from HTML into WordPress then hosting it with a fast managed WordPress host using CDN. I feel the lack of links is an obvious place to start however if there's anything specific to magazine based websites I would be more than grateful to hear your opinions.
Thank you all in advance.
Sincerely,
Thomas von Zickell
-
Will do thank you for the invite
-
hey guys I just wanted to say thank you both those are some top notch ideas and I will be in touch soon.
Sincerely,
Thomas
-
Thomas,
There is one thing that will help a magazine type site IMO more than anything else: Original quality content that people are looking for. We build sites, do SEM/SEO, etc. and I never cease to be amazed at what happens when one of our copywriters seems to write the "perfect" piece for one of our clients. It does not matter that the on page SEO was not perfect, etc. All of a sudden we are seeing the piece on different sites and in news feeds and we did not use some press release or other mechanism. One person picked it up after another and all of a sudden it was out there.
If you concentrate on this and then provide a way to stimulate/tickle the reader along the lines of say a highly known sports site (ESPN, Sports Illustrated, one I have just begun to marvel at is The Bleacher Report) people will have more reason to stay on and go through your site. Just go to one of these and look how often a given story teaser appears on a single page. Have teasers that attract attention: If on the NBA page, see what is there about specific teams, on a team page specific players, etc.
Lastly, a client of ours has probably taught me more about the value of an image than anyone ever. He was unbelievably strong in how many, where, quality control, etc. on his site. As the result, he has a site with a ton of traffic much because of the images (not a mag type site though). So, look at successful magazine to web sites and learn from them.
The one concern is "they make their money primarily through advertisements...," make sure the good is not the enemy of the best. Many business people fall prey to the "if we take that off, we won't have the revenue..." line of thinking. Too much advertising will cost you in bounce rate and time on site. It must be advertising that fits the visitor and it must not be so obtrusive as to be annoying. I once let my online subscription to a major newspaper that I truly enjoyed because the way the began doing ads kept interrupting any chance of finishing an article.
Later they dropped that mechanism; I never went back.
Good luck,
-
Yeap, drop me a mail. Id I can I will help you. Anyway sometimes 2 brains are better like 1
-
just to let you know our competitors campaigns are extremely advanced. Extremely famous companies If you would like to talk over PM I can get into more detail.
Respectfully,
Thomas
-
Hi Nik,
you've got some fantastic ideas I think these are definitely very helpful I'm currently using a combination of tools one of them being http://scribeseo.com/ to generate the best content. However I do strongly agree with you link bait is where it's at. Thumbs up man thank you
sincerely,
Thomas
-
Hi Thomas
I would suggest to :
-
Copy your competitors campaigns.
-
Write linkbaiting articles + quality content. (which leads to natural link building)
-
Use the crazy egg, heatmap, so you can know where the visitors tend to click more, and there to install social sharing button, so you can get lots more social signals+traffic.
-
Set up the structure of the site so the link juice to flow to inner pages.
-
You could put backlinks to the categories + tags so they suck more easy the link juice the inner pages , and the fresh ones.
I hope that this helps, if is something more please advice.Learning new things is good
Regards Nik
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz-Specific 404 Errors Jumped with URLs that don't exist
Hello, I'm going to try and be as specific as possible concerning this weird issue, but I'd rather not say specific info about the site unless you think it's pertinent. So to summarize, we have a website that's owned by a company that is a division of another company. For reference, we'll say that: OURSITE.com is owned by COMPANY1 which is owned by AGENCY1 This morning, we got about 7,000 new errors in MOZ only (these errors are not in Search Console) for URLs with the company name or the agency name at the end of the url. So, let's say one post is: OURSITE.com/the-article/ This morning we have an error in MOZ for URLs OURSITE.com/the-article/COMPANY1 OURSITE.com/the-article/AGENCY1 x 7000+ articles we have created. Every single post ever created is now an error in MOZ because of these two URL additions that seem to come out of nowhere. These URLs are not in our Sitemaps, they are not in Google... They simply don't exist and yet MOZ created an an error with them. Unless they exist and I don't see them. Obviously there's a link to each company and agency site on the site in the about us section, but that's it.
Moz Pro | Jul 29, 2019, 4:30 AM | CJolicoeur0 -
Canonical URLs all show trailing slash on main site pages - using Yoast SEO for Wordpress - how to correct
We are using Yoast for a number of our sites. We use naked domain as the canonical. I have noticed in the header tags that all our sites show the canonical URLs as having a trailing slash: Example: http;//foxspizzajc.com, when I look at the source code, it shows the canonical as http;//foxspizzajc.com/ Of course, it is much more likely that all sites that link to us will not use the trailing slash - so preferably we do not want that to be the canonical - among other reasons. Does this need to be fixed so the trailing slash is removed? I cannot see how to do this in Yoast SEO or in Permalinks structure for Wordpress. Sorry for my ignorance. Thanks for any help.
Moz Pro | Dec 3, 2017, 11:09 PM | Adam_RushHour_Marketing1 -
How to track data from old site and new site with the same URL?
We are launching a new site within the next 48 hours. We have already purchased the 30 day trial and we will continue to use this tool once the new site is launched. Just looking for some tips and/or best practices so we can compare the old data vs. the new data moving forward....thank you in advance for your response(s). PB3
Moz Pro | Feb 19, 2014, 12:22 PM | Issuer_Direct0 -
How do you check the outbound links of a site?
There are great tools like http://www.opensiteexplorer.org that will tell you all about the inbound links. What about the more basic and easier question: What outgoing links does this site have?
Moz Pro | Aug 5, 2022, 7:58 PM | SkinLaboratory2 -
Page Authority is the same on every page of my site
I'm analyzing a site and the page authority is the exact same for every page in the site. How can this be since the page authority is supposed to be unique to each page?
Moz Pro | Oct 18, 2012, 6:09 PM | azjayhawk0 -
How can a site have a backlink from Barclays website?
Hi, I have entered a competitiors website www.my-wardrobe.com into Open Site to see who they get links from and to my surprise they have a load from Barclays Business Banking. When I visit the page I can not see the links. But if I search the pages source code for my-wardrobe, there I have it, a link to my-wardrobe.com. How have they done this? Surely Barclays haven't sold them it? And more so, why are they receiving link juice when you cant even see the link on the Barclays page in question - http://www.barclays.co.uk/BusinessBanking/P1242557952664 Thanks | |
Moz Pro | Aug 30, 2012, 12:41 PM | YNWA
| | <a <span="">href</a><a <span="">="</a>http://www.my-wardrobe.com" class="popup" title="Link opens in a new window" rel='' onmousedown="dcsMultiTrack('DCS.dcsuri','BusinessBankingfromBarclays/Footer/wwwmywardrobecom', 'WT.ti', '','WT.dl','1');"> |
| | www.my-wardrobe.com |
| |
|
| | |0 -
Is having the company's address in the footer (or header) of each webpage important for SEO?
Is having the company/office's address in the footer (or header) of each webpage important for SEO? Your page for the Geotarget tool says that having the address in this element helps search engines find your location. My question is, how important or relevant is this to SEO? How does knowing the address influence SEO? Is it best SEO practice to put the address in the footer of every webpage? http://www.seomoz.org/geotarget
Moz Pro | Jul 2, 2011, 4:32 AM | richardstrange0 -
SEO PowerSuite - best kept SEO secret or just bullsh..?!?
I've come across a lot of SEO tools in the last 5-6 years. And there are many great tools out there! I don't believe in the one-tool-fits-all. Among the tools I make use of are Raven Tools and Searchmetrics (great audit and market analysis tool!), and the tools in here, of course. In my search for a better ranking report tool I came across Rank Tracker from SEO PowerSuite. That seems like a great tool in category with AWR; but I am not able tell so as I am not a power user. Well, here is where I am going: I then tested the rest of the PowerSuite and it seems as a great product. But searching for the tools in here, and nothing shows up. Silence. Also elsewhere in other serious places. Why is that? It is a collective secret, shhhh, don't tell 🙂. Or is it is just crap? I know they have a bad reputation in regard to prices and updates. What do you guys think?
Moz Pro | Dec 29, 2017, 12:51 PM | Danni0