How do you use a blog to help SEO.
-
Hi,
So you launch a blog on your website, fill it with lots of great content and update weekly with more great content.
From what I know your looking to gain 2 things! 1. Users linking back to your blog and 2. Sharing the content on social networks.
Building up social lists on Twitter, Facebook, Google+ etc so when you do post something new you have a hub of users to help push your post by sharing it on social networks which should also help to generate more backlinks.
Is this the main purpose of a blog for SEO? Would anything else apart from the above effect the SEO for the site? Maybe the freshness of content also has a positive impact!
Also if your blog is picking up lots of links, for this example lets say 100 links a month and the rest of the site outside of the blog is picking up 10 a month will the blogs power of picking up links effect the rest of the sites rankings, would you need to anchor text link out of the posts in the blog to make the most out of it?
Cheers
-
From what I know your looking to gain 2 things! 1. Users linking back to your blog and 2. Sharing the content on social networks.
Building up social lists on Twitter, Facebook, Google+ etc so when you do post something new you have a hub of users to help push your post by sharing it on social networks which should also help to generate more backlinks.
Yes and there's more... Building up social lists is very challenging, it takes time and added value. The goal is to make friends with people in your or relevant to your niche. By interacting with their posts and contributing to their posts you will also be able to find good content that they are missing or add to content that they have already created. Building a social lists requires a lot of engagement, but when done properly you win.
Is this the main purpose of a blog for SEO? Would anything else apart from the above effect the SEO for the site? Maybe the freshness of content also has a positive impact!
The main purpose of your blog should be to help your users and other users that are relevant to your niche.
Also if your blog is picking up lots of links, for this example lets say 100 links a month and the rest of the site outside of the blog is picking up 10 a month will the blogs power of picking up links effect the rest of the sites rankings, would you need to anchor text link out of the posts in the blog to make the most out of it?
The blog will help the entire site.
Include anchored text where it would make sense for your users.
Example: If I had an article about creating content:
This article is about creating content bla bla and also learn how to share content bla bla bla
I would try to include my keywords, but always think of the users. Is this going to help them learn more? Is this going to entertain them?
_The external links that are generated will be natural if your content is natural. _
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are these links helping
Hi, We have had a few new links for a client and we are hoping that we can get some feedback on whether these have any link juice. We dont want to waste our time with links that dont benefit the website. Thanks http://thebestmealplancateringbiz.strikingly.com/blog/diet-meal-plan-delivery-services http://mealplanguide.home.blog/2018/11/02/importance-of-diet-meal-plans/ https://besthealthymeals.tumblr.com/post/179669447854/benefits-of-diet-meal-planning https://lauraberbenaj2.wixsite.com/mysite/blog/healthy-diet-meals-delivery
Link Building | | Caffeine_Marketing0 -
Consequences of shutting down a company blog
We’re an ecommerce company with a blog of 150+ posts. The blog brings in very low traffic and we were never that consistent in publishing great and frequent content. We now know our organic traffic comes from other pages that are doing great. So our question.. Should we: 1. Stop linking to the blog internally and just leave the it up as is. No harm here we guess, but these posts are not as relevant now and we feel their high bounce rate and low ranking is affecting our overall performance.
Link Building | | boxador
2. Take it down and 410 the pages. Will that many 410s eventually hurt us?
3. Take it down and 301 to home page of the company. Will permanently redirecting that many pages to our home page hurt us? Appreciate any input.0 -
Are SEO fundamentals accurate or real?
Hi I've been studying about seo for quite a good time. I have learned about linking building, on page optimization, and so on but I in the real word all these fundamentals seems not be followed but google's algorithm and here is an example. On google.com.br (brazilian google) I'm trying to rank for the main keyword "airsoft" and its variation for the website www.qgairsoft.com.br. But the the top 1 os SERP is: http://lojaairsoft.com.br/index.php But this website doesn't follow almost any seo advice: 1. It has almost no backlinks at all 2. It has no good content (both on pages and doesn't have a blog) 3. url's are not user friendly 4. It doesn't have a mobile website 5. It has almost no presence on social media, with almost no interaction 6. It doesn't have H1 7. I doesnt have any "canonical" set 8. It has a lower DA 9. It has a lower PA 10. Moz metrics are lower 11. It is not as old as my target website... 12. .. I think you got the point. And dispite all that the website do better than my website and also better then other websites with theoretically better 'seo'. What is wrong? What I am missing? Does all these principals really matter for ranking?
Link Building | | qgairsoft0 -
Advices On Yoast SEO!
Hello Guys, I have a short issue, that i still can't figure it out from my previous Q&A. Why is google doing this ( ranking for a tag and not for title tag ) - do I have some misplaced setting in yoast seo? Please find the attachment. Also there is any way that someone could help me edit something in yoast? Thanks. KDu0Z1Y
Link Building | | DexSmart0 -
Guest Blogging Questions
Hi a few questions, 1. Is a anchor link in the body better then in the byline? 2. If 2 links are in the body will Google only count the first link? 3. Do you need a unique byline for each guest post, will having duplicate bylines not work as well as unique? Cheers
Link Building | | activitysuper0 -
Link building using a contest
Hello, In the past we have ran many contests with aims such as increase facebook likes, twitter followers, newsletter subscriptions etc but I was wondering if anyone has had any success in gaining links through a content and if so how did you set it up?
Link Building | | RikkiD220 -
How important are directory submissions to my off-page SEO?
Hi Guys, One area of my link building that I carry out is looking for online directories and social bookmarking websites to submit my website to. I do this in order to gain some backlinks to my website. What I want to know is are they really worth my time, and if so, which types would you say are the most important? I have obviously been through many directory lists, both on SEOmoz and on other websites, and also performed various searches to find relevant directories to my website. I just feel that posting up a link that lies deep in a directory online that, more often than not, have very low PA and lots of outbound links will offer very little in terms of SEO. If anything, this could really bring down the quality of my links and be detrimental to my website, right? This is a subject that I have been thinking about for a while and especially with the recent algorithm update from Google and the attack on many web directories that are, lets say, 'not playing by the rules', I'm worried that this will have a negative impact for my website. Let me know your thoughts guys and if you have any tips on how to get higher quality links from these kind of submission then I'm all ears! Matt.
Link Building | | MatthewBarby0 -
Using Social Bookmarking for SEO: How
Hi guys, how do you guys really use social bookmarking for seo? in terms of lets say really trying to optimize the domain in general for authority, etc, do you submit blog post to diff social bookmarks, etc? Whats the best strategy you've used?
Link Building | | PaulDylan0