Consequences of shutting down a company blog
-
We’re an ecommerce company with a blog of 150+ posts. The blog brings in very low traffic and we were never that consistent in publishing great and frequent content. We now know our organic traffic comes from other pages that are doing great. So our question.. Should we:
1. Stop linking to the blog internally and just leave the it up as is. No harm here we guess, but these posts are not as relevant now and we feel their high bounce rate and low ranking is affecting our overall performance.
2. Take it down and 410 the pages. Will that many 410s eventually hurt us?
3. Take it down and 301 to home page of the company. Will permanently redirecting that many pages to our home page hurt us?Appreciate any input.
-
I would firstly review whether the content can be touched up to make better use of it.
Failing that, I’d 301 redirect all to the homepage/most relevant page on the site. doing this many redirects will not hurt your site from my experience.
Best of luck!
Cheers,
Casey
-
If the pages of your blog are not getting much traffic and out-of-date then they are probably not very helpful to your overall website. Also, if they have skimpy content or low quality content they could have a negative impact.
If this was my site I would look at analytics for the blog, select the best traffic-pulling and best link-attracting posts, and redirect or significantly improve anything else that is not already high quality.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Displaying 10 blog-posts from website homepage: Any loss in-terms of link juice?
Hi community, We started showing 10 blog-posts from our blog on our website homepage. Will this hurts us anyway by taking away link juice? Thanks
Link Building | | vtmoz0 -
Benefit of Guest Blogging with weak relevancy
No - not that awful kind of guest blogging Matt Cutts called time on - but legitimate blogging on quality websites. Just thought I'd get that out of the way first 😉 I work for a legal services provider as a Content Marketing and PR Executive, and I have a regular spot guest posting on Search Engine People which I acquired in my previous role at an SEO agency. As I'm still working in the industry (in-house rather than for an agency) I thought I'd carry it on, not only because it's good for me personally, but because it'd also be a nice link building quick win from a good site with a strong DA. My question is, with next to know relevancy between domain-domain, page-domain, page-page, is there much value in the link? To be clear, I'll be doing it anyway, but the answer might inform whether I do it under the guise of an employee of my company or just as myself. Thanks all!
Link Building | | NAHL-14300 -
Do follow blog roll links
Hi I found out that someone is linking to my site from their blog roll (which is a related theme), which I am flattered. She is linking to lots of others including quality blogs. I ran a back link report and I'm on 250 of her pages with a dofollow link. The anchor text is not a "money" keyword. In fact it's got nothing to do with what I do! The domain is DA38. Now, here's the questions going through my mind! Do I ask her to make them no follow? Do I ask her to remove them? Do I ask her to brand them all instead of irrelevant anchor text? Do I just disavow them? They are like having sitewide links on a site Any thoughts? SMP
Link Building | | intmarkacademy0 -
Adding Anchor Text in Blog Comments
Hi, could someone please let me know the correct html code to get an anchor text link in a blog comment please? Thanks!
Link Building | | Clicksjim1 -
What are the pros and cons of having comments posted on your blog?
I get a lot of spammy comment comments to my blog which I trash, but I'm also particular about the comments I allow. How do the search engines regard these comments, should I allow more to be posted as it looks like I'm getting more traffic.And by posting these comments, who benefits from the backlinks?
Link Building | | lindsayjhopkins0 -
Multiple blogs for one site
Hello, one of my competitors built all these blogs and pointed them to their main site.. Is this white hat? http://steelbuildingsblog.org/ PR3 http://metal-church-buildings.net/ PR2 http://commercial-metal-buildings.org/ PR2 http://metalandsteelbuildings.net/ PR1 http://steel-storage-buildings.org/ PR2 http://texas-steel-buildings.net/ PR2 http://steel-metal-buildings.org/ PR3 http://metal-buildingstore.com/ PR2 http://metalagriculturalbuildings.net/ PR3 Also I am looking at my links vs. theirs and they have a much higher point score for links... But the company I am doing SEO for has most of same quality links. Can this be the reason they have an edge?
Link Building | | SEODinosaur0 -
Top places to find guest blogging opportunities
How do go about researching opportunities to guest blog on other people's websites?
Link Building | | nnlevy0 -
Thoughts on a particular company -- Paying for Links
Any thoughts on using companies like Text Link Ads (www.textlinkads.com) to do link building? Seems a bit dangerous to me, but if the articles are decent and relevant -- can it hurt you? Any thoughts would be appreciated. Thanks. MM
Link Building | | MWM37720