Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Switching from a .org to .io (301 domain redirect)
-
I'm considering switching my main site from a .org to .io address; the .org is an exact match domain which helped to kickstart it a few years ago and now has about 50% repeat visitors, but was thrown off the Apple affiliation program for trademark infringement.
I've found and purchased a nice (non-infringing) .io domain, and I've read the advice here on how to properly 301 the old domain; but my question is - does it matter that it's .io? Is this going to significantly hurt my rankings, even when everything has been 301'd properly?
Another thought I had is that I may actually come out better off in the long run, what with Google penalties being applied to exact match domains.
Is this a ranking suicide? If so, I'm tempted to leave it as is; even without the affiliation, it's making a good amount every month in ad fees that I don't want to disrupt.
Thanks all!
-
It may well be used mainly by tech start-ups but it is a country specific domain. It is specific to the British Indian Ocean Territory.
For example, the .tv extension is used mainly by sites with video content but it is in fact a country specific domain for Tuvalu.
-
.io isn't country specific though; it's being used by tech start-ups mostly.
-
That's an excellent idea; I'm in no hurry to move, so this will be a great way to test. Thanks!
-
James, after reading all the responses you have at the time of writing this answer, I strongly suggest trying to find another .com / .org and do the 301 redirect. That way you "might" have a minor short term loss, but you can regain the affiliation and be better off long term. I agree with Crimson and others, I would not go with the .io domain name. If you are targeting global, why not use a global domain. I hope this helps.
-
I haven't seen a .io in the English SERPs as well, why not register a .io and see if you can get it to rank. The test should take less than a month and if it ranks then you can consider redirecting it to your .io domain.
-
If you focus on brand building, then yes, you'll offset any losses. The EMD will pick out poor quality EMDs without the requisite quality content.
Also, the loss from the 301 is not a short term loss, it's a permanent loss.
-
In that case, I would probably just stay with the .org. Is being a part of the Apple affiliation program essential to your business? If so then I would consider trying to find a different domain.
You will probably struggle to rank in the main English language territories with a .io domain. I can't recall ever seeing one in the serps and hadn't even heard of it before this question was asked!
Don't be mistaken into thinking that 301 redirecting your old domain to the new one will instantly get the new domain to the same rank as the previous. It doesn't quite work like that. Of course, this will depend on many factors.
-
Thanks; I'm ok with a short term minor loss. I'm quite worried about the long term implications of exact match domains too though; any losses I do could be offset, surely?
-
Purely because I couldnt find a suitable .com - thats partly why I had a .org in the first place. Targeting is not geographic specific; anywhere English speaking.
-
I would recommend leaving it as it is because despite the general consensus about 301 redirects transferring all link equity and traffic, the truth of the matter is that you will experience a small permanent loss in traffic every time a 301 redirect is utilized.
I would simply not take that risk as there are many things that can go wrong.
-
Can I ask, why are you looking at the .io domain extension? Why not a .com? Also what geographic region is your site targeting?
Personally, I would be looking at a .com rather than .io, unless you're business/site is targeting the British Indian Ocean Territory
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammers created bad links to old hacked domain, now redirected to our new domain. Advice?
My client had an old site hacked (let's call it "myolddomain.com") and the hackers created many links in other hacked sites with links such as http://myolddomain.com/styless.asp?jordan-12-taxi-kids-cheap-T8927.html The old myolddomain.com site was redirected to a different new site since then, but we still see over a thousand spam links showing up in the new site's Search Console 404 crawl errors report. Also, using the links: operator in google search, we see many results of spam links. Should we be worried about these bad links pointing to our old site and redirecting to 404s on the new site? What is the best recommendation to clean them up? Ignore? 410s? Other? I'm seeing conflicting advice out there. The old site is hosted by the client's previous web developer who doesn't want to clean anything up on their end without an ongoing hosting contract. So beyond turning redirects on or off, the client doesn't want to pay for any additional hosting. So we don't have much control over anything related to "myolddomain.com". 😞 Thanks in advance for any assistance!
Technical SEO | | usDragons0 -
301 redirect not working
Hi there! I have recently moved a domain that has been indexed by google and setup redirects so that it forwards to the new domain. It seems like the only redirect that actually is working is the canonical and main domain but every other page and or page nested within a folder are not working. Here is an example of some of the redirects. Am I doing this wrong? It seems to be going to the new domain but can't find the actual pages.... RewriteEngine On
Technical SEO | | twotd
RewriteBase /
RewriteCond %{HTTP_HOST} !agoodsweep.com$ [NC]
RewriteRule ^(.*)$ http://agoodsweep.com/$1 [L,R=301]
redirect 301 woodstoveservicerepair.html http://agoodsweep.com/woodstoveservicerepair/
redirect 301 /westchesterchimney.html http://agoodsweep.com/west-chester-chimney/ Thanks in advance for any help!!0 -
Simple 301 redirect a subfolder to another subfolder
Hi, I have a number of sub-folders that I have to move, each of which contains a number of files. subfolder A has files a, b & c subfolder B has files d, e & f
Technical SEO | | aactive
subfolder C has files g, h & i A, B & C folders need to be X, Y & Z Will the following work? RewriteRule ^subfolder-A/* http://www.domain.com/subfolder-X/ [R=301,L]
RewriteRule ^subfolder-B/* http://www.domain.com/subfolder-Y/ [R=301,L]
RewriteRule ^subfolder-C/* http://www.domain.com/subfolder-Z/ [R=301,L] will this result in visitors to http://www.domain.com/subfolder-B/f.html being redirected to http://www.domain.com/subfolder-Y/f.html? All on the same domain. in reality we are talking hundreds of sub folders and thousands of files so we don't want to have to reference every file individually in the htaccess. Thanks0 -
Delete 301 redirected pages from server after redirect is in place?
Should I remove the redirected old pages from my site after the redirects are in place? Google is hating the redirects and we have tanked. I did over 50 redirects this week, consolidating content and making one great page our of 3-10 pages with very little content per page. But the old pages are still visible to google's bot. Also, I have not put a rel canonical to itself on the new pages. Is that necessary? Thanks! Jean
Technical SEO | | JeanYates0 -
Will bad things happen if I cancel 301 site redirect?
Hi, please someone help! We have two identical websites, say A & B. Because of the not so good SEO establishment, site B was built and site A was 301 redirected to site B weeks ago. For some reasons, we have to reuse site A, which means we have to cancel the 301 redirection. (Sound a little crazy) So the question are: 1. Can we conduct the action? 2. If we cant, what's the reason? 3. If we can, what would be the best practice? Thanks for help in advance! Plus: we also CARE what would happen to site B if the 301 is cancelled? Will it grow healthy like a new site?
Technical SEO | | Squall3150 -
302 or 301 redirect to https ?
I am redirecting whole site to https. Is there a difference between 302 or 301 redirect for seo? Site never been indexed. Planning to do that with .htaccess command RewriteCond %{HTTPS} !=on
Technical SEO | | Kotkov
RewriteRule ^(.*) https://%{SERVER_NAME}/$1 [R,L] There are plenty of ways http://www.askapache.com/htaccess/ssl-example-usage-in-htaccess.html Which way would be the best? Thanks is advance0 -
Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains
Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's pointing to the same IP address as our "preferred domain:" for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP. This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain. We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w. This seemed to help resolve the issue and moved hundreds of pages off the index. However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain. When you click on the link, it does redirect to the same page but under the preferred domain. So the redirect is working and has been confirmed as 301. But for some reason Google continues to crawl our site and index under this incorrect domains. Why is this? Is there a setting we are missing? These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing. Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.
Technical SEO | | sboelter0 -
301 Redirect "wildcard" question
I have been looking at the SEOmoz redirect guide for some advice but I can't seem to find the answer : http://www.seomoz.org/learn-seo/redirection I have lots of URLs from a previous version of a site that look like the following: sitename.com/-c-25.html?sort=2d&page=1 sitename.com/-c-25.html?sort=3a&page=1 etc etc. I want to write a redirect so whenever a URL with the terms "-c-25.html" is requested it redirects to a specified page, regardless of what comes after the question mark. These URLs were created by our previous ecommerce software. The 'c' is for category, and each page of the cateogry created a different URL. I want to do these so I can rediect all of these URLs to the appropraite new cateogry page in a single redirect. Thanks for any help.
Technical SEO | | craigycraig0