Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is Hub Linking
-
What is Hub Linking - an seo company mentioned it to me? Is it any good?
-
The basic idea behind hub linking is that there are certain websites that are "hubs" for information - that is, they are one place that you can go to get resources on a topic. A lot of times these domains link out a lot, because they want to showcase other websites that have good information resources on the topic. They often do have good page authority, if they are good resources on the topic, because people link back to them.
One thing to look out for when engaging someone to do Hub linking is, you want to make sure the sites you're getting links from are actually relevant resources that real people are using. A lot of "hub" pages are created solely for SEO purposes and tend to have thin content and too many links, which can be a sign to Google that the link is a shady one. So it's important to be judicious in selecting a hub page to target for links, and I would advise against trying to create one yourself unless you have a long-term strategy for how to continue adding content and making it useful.
-
If you’re in need of a quality backlink, you really can’t go wrong with “hubs”.
- These hubs tend to achieve PageRank pretty easily
- They can produce DoFollow backlinks with a high enough hub author score (75 last I heard)
- It’s scalable (you can create unlimited amounts of hubs)
With HubPages you create “hubs”, which is a good name for these types of pages and a good concept to explore in your overall SEO and Link Building strategies. The term hub means center of activity which is what authority sites are… To be a hub, or to be an authority means you need to be talking about/linking to not just yourself but others as well, much like WikiPedia does. Selfishly hoarding your links and limiting them to just internal on-site links doesn’t show the search engines you’re an authority, it merely depicts your site as an “island”.
Hope it makes sense for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | Dec 24, 2019, 1:43 PM | Caffeine_Marketing1 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | Oct 13, 2016, 12:37 PM | fersu0 -
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | Feb 12, 2015, 6:48 AM | chaudhary04890 -
Nasty links
Hi My first q on here (hoorah!), and it's about links (boo!). I've got what appears to be a handful (but worryingly, increasing in number) of links pointing to my site like this: http://condos.mrgulffront.com/florida-condos-for-sale/320-scenic-gulf-drive-miramar-beach-fl-32550-mls-567591/ I've made contact with the sites concerned, and had only one positive response who flatly denied all knowledge of it. The issue (as far as I can see) is that as in the above example the links (on the bottom right in the grey box) are forever changing so not always visible. Can anyone offer any guidance as to these kinds of nasty links.... I'm right at the v beginning on this "path of seo understanding" so please don't assume prior knowledge! Thanks in advance.... tom
Link Building | Apr 22, 2014, 11:46 AM | T-J-I0 -
Are links with space considered to be the same as links with %20?
I wonder if Google would consider those three links to be the same? http://www.example.com/test page.html http://www.example.com/test page.html http://www.example.com/test+page.html
Link Building | May 21, 2013, 2:55 AM | lucek0 -
Getting links into forums
Hi guys Ive been try to get my links to my site in forums but when i post a comment , which includes a link,
Link Building | Nov 13, 2012, 1:01 PM | Hardley
they are marked as spam. Can anyone suggest any techniques to getting links into forums?0 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | Mar 28, 2012, 10:27 PM | SamCUK0 -
Linking strategy between my own sites
Hi, I have one main site, let's call it food.com I also have 10 smaller sites, let's call them mexicanfood.com, indianfood.com, italianfood.com etc food.com is on its own separate dedicated server the 10 smaller sites are all on a shared IP in hostgator I don't want Google to think that I have created the 10 sites for only purpose of creating links to each other. So, would you recommend that all those 10 sites link to each other? or should there be no interlinking within those 10 same IP domains? What about linking from those 10 sites to my main site? How should I structure my own backlinks not to get penalized by Google ?
Link Building | Feb 2, 2012, 3:58 PM | limens0