Structuring URL's for better SEO
-
Hello,
We were rolling our fresh urls for our new service website.
Currently we have our structure as www.practo.com/health/dental/clinic/bangalore
We like to have it as www.practo.com/health/dental-clinic-bangalore
Can someone advice us better which one of the above structure would work out better and why?
Should this be a focus of attention while going ahead since this is like a search engine platform for patients looking out for actual doctors.
Thanks,
Aditya
-
Your next route would be to set up a Google Places for your location so that you return in the local searches for where you are based. So when the search term 'Dental Clinic Bangalore' is searched for your website will appear.
After that for specific regions, have different pages on your site such as www.practo.com/health/dental-clinic-jayangar.
This means that the page name is dental-clinic-jayangar as opposed to www.practo.com/health/dental/clinic/jayangar where the site structure leads to a page name of just jayangar.If the page name is the search term, you stand in a lot better for ranking in the SERP.
-
Thanks.
We would have specific urls for eg: www.practo.com/health/dental-clinic-jayangar
So Jayanagar becomes our Locality specific to Bangalore and then a Dental Clinic becomes a widely searched key term on the SERP.
You are also suggesting to base urls on local key terms searches? Say dental clinic koramangala has a good key term search result from the keyword tool - so here we could base our urls as /dental-clinic-koramangala?
Why not practo.com/health/dental/clinic/koramangala - is this an un-appropriate way of going about url structuring?
-
Hi,
Firstly you have to figure out which search time you want to be found for. Having bangalore as a page name in the first instance would not be focused enough at all. You need to refine this keyword.
The second URL structure would present your search term as 'dental clinic bangalore' and would be much more focused and refined. There are local searches in India for that key term according to Google Keyword Tool so that would definitely be the way to go forward.
Make sure that you set up 301 redirects from the old URL structure to the new URL structure to maintain any link juice and you will be on your way. For a redirect I would typically give it a month until the 301 redirect starts passing through the old page authority.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which URL is better?
Hi everyone, Could you please help me with picking out the right URL for my company's website? We are MoonCreate and we make beautiful clothes. Unfortunately, the domain mooncreate.com is not available and I have to choose between mooncreatebrand.com or mooncreatewear.com Which one is better, in your opinion? Look forward to receive your suggestions! Thank you! 🙂
Technical SEO | | kirupa0 -
Redirect 'keyword-url' to improve ranking?
I was wondering if a good url, with a keyword in it, can help you improve the position of that certain keyword by redirecting that url to your website. To make it clear: We run the website www.terello.nl, and have the possibility to let the url www.iphonereparatie.nl (translation: iphonerepair) redirect to our website. Would this help us to rank for the keyword 'iPhone reparatie'? I hope that I made myself clear this way:) Otherwise i'm more than happy to clearify myself!
Technical SEO | | Jan-Peter0 -
Link's that are an internal site search?
Hi hope your're all well. I sell Red, Blue, Green Widgets within each color I have many sub types, the subtypes change all the time,and a sub type has many variations in itself. I'd like to set up links that direct customers to popular searches of sub types say: widgets.com/red/blue-spots....search string... Will Google crawl these search links and see that there is good content behind it? How does Google handle links that are also a site search? Can it be bad and should I "no follow" them? Hope someone can give me some direction on these, many thanks in advance!
Technical SEO | | Thea880 -
SEO Ultimate’s and Yoast together
We are using SEO Ultimate’s and Yoast together on a Wordpress website, does anyone have negative experience by using this to plugins together? The main result to use this, is because we could remove the /product/ from the slug. We want clean URL’s and not URL’s that have: website.com/product/PRO1 or website.com/product-catagory/CAT2 (standard Wordpress) But we want: website.com/PRO1 or website.com/CAT2 In Yoast is possible to remove the URL /category/, but not the /product/. With SEO Ultimate’s it is possible. So we use them both. SEO Ultimate’s for the removal of the URL, and Yoast for it’s great functions: Sitemap, no index /page2/, no index media etc. etc. But Yoast gives the following note: ‘’WordPress SEO (Yoast) is known to cause conflicts with SEO Ultimate. Please deactivate WordPress SEO if you wish to continue using SEO Ultimate.’’ I was wondering what this could mean for overal SEO performance. And maybe there is a way to remove the URL’s by using other methods > and remove the SEO Ultimate’s plugin.
Technical SEO | | Happy-SEO1 -
Internationalised Domain Names (IDN’s) and SEO
Hi, recently Internationalised Domain Names (IDN’s) are supported. Can anyone give me any indication if there is any SEO benefit in registrering that type of domain names? With Internationalised Domain Names I mean domain names containing "strange characters" like à, é, è, ô, ... . Typical characters used in French, German, Swedish, ... It is now possible to register domainnames (ex. www.hörmann.be). And I was wondering if anyone sees any SEO substance in having this type of domain names.
Technical SEO | | TruvoDirectories0 -
Starting a Blog and URL Structure Advice
Hello SEOmoz Community, We are going to start a blog on our website and have a slight dilemma. Our site is a .Net site and the blog platform we've chosen (BlogEngine) only allows us to use the following url structure: www.domain.com/blog/post/post-name. We've looked at other .Net blog software and this one meets all of our needs except for the ideal URL Structure. We would like to remove the /post/ directory; however have not technically found a way to do it. We wanted to get some opinions on whether or not we should just start with this URL structure and not worry about the extra directory, or work to find another solution that eliminates this extra directory. Ideally we want to keep the posts as close to the root as possible for link juice distribution, and the extra directory could get in the way. Also, if anyone has any advice on a more flexible .Net blog platform, suggestions would be greatly appreciated. We thank you so much in advance for your time and help.
Technical SEO | | All-Star-Vacation-Homes0 -
What's the latest on Title Tags?
What is the latest on what Google is looking for? Keyword one, Keyword two? Sentences with the Keyword in them?
Technical SEO | | netviper0 -
Are URL's with trailing slash seen as two different URLs
Hello, http://www.example.com and http://ww.example.com/ Are these seen as two different URL's ? Just as with www or non www ? Or it doesn't make any difference ?
Technical SEO | | seoug_20050