Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Link Detox and Link Removal

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Link Detox and Link Removal

    Link Building
    4
    5
    3422
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • CobraJones95
      CobraJones95 last edited by

      I have a question about which links to remove after running a link detox from Link Research Tools.

      First a little back story. I had had an SEO company link building for one of the websites I own.  But I have recently stopped working with them.

      In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March.

      So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links.

      It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google.

      But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links?

      I'd really like to get the site ready to resubmit to google as soon as I can.

      Thoughts?

      yyCOf.png

      1 Reply Last reply Reply Quote 0
      • RistoM
        RistoM last edited by

        Hi everyone,

        I'm doing some bad link cleaning. And am following this nice guide: https://moz.com/blog/bad-backlink-analysis-using-moz-link-explorer

        And there it says that "Because we aren't concerned with nofollow links, you will want to set the "follow" filter so that we only export followed links. "

        So does it really mean that I don't have to worry about nofollow links, even though they would be spammy, or some weird stuff like drug perscription anchors which for sure won't help me?  Or is it better to disavow those as well? (I would assume so).

        1 Reply Last reply Reply Quote 0
        • Vizergy
          Vizergy @AdamThompson last edited by

          You are totally correct, Adam 🙂  I simply use DA as a guide line for whether or not the website, as a whole, is 'OK' - not as a definitive rule.  You certainly can get a spammy link from a high DA website but I haven't found that to happen very often at all.  I suppose I use it in the way that I used to use toolbar PR - not as a rule, but a guide line.  Thank you for your insight.  Again, you are totally correct, I should not have been so vague.

          Cheers, and thumbs up 🙂

          1 Reply Last reply Reply Quote 1
          • AdamThompson
            AdamThompson last edited by

            Billy gave you some good advice, but I disagree with him on one point. Domain authority doesn't necessarily have anything to do with whether a link is dangerous or not. You can get a spammy link from a domain with high authority or a great link from a lower authority domain.

            You want to get rid of links that Google will view as intended primarily to manipulate search rankings instead of providing value to the user.

            Some factors to consider:

            • Is the link from a page or site that is relevant to mine?
            • Does the link make sense for / provide value to the user?
            • Does the link use my target keyword(s) as anchor text? (Too many keyword anchor texts is a problem.)
            • Is the link purchased?
            • Is the link near or with spammy links?
            • Is the link from a low quality directory, forum signature, blog comment,
            • Is the link from a page of duplicate content?

            Hope that helps!

            Vizergy 1 Reply Last reply Reply Quote 2
            • Vizergy
              Vizergy last edited by

              I would suggest taking the time to go through them.  Check the domain authority and the actual content on the exact page that links to your website.  Suspicious does not necessarily mean that it is a bad link - although most of them probably will be.  If the page that links to you has content that is relevant to what your website is about and if the linking website has decent domain authority, I would put that link in the 'keep' pile.  Even if out of the 120 you only end up with 25 links that you keep, it could make a difference in the positive.

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • wellandpower

                Value of Links? What is each link worth?

                Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth  more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time.  Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating    First Link  2nd-5th Link  5th-10th Link 10Plus Links 5               $5         $2            $1              $0 15               $7         $3            $2              $1 25              $25         $10            $5              $2 35               $45         $20            $7              $3 45               $65         $30            $11            $4 55               $95        $45            $19             $5 65               $200        $100            $45              $6 75               $350         $120            $65              $9 85               $700         $240            $95              $15 95               $1100         $450            $200              $30

                Link Building | | wellandpower
                1
              • PeaSoupDigital

                Asking a site to remove a "nofollow" on a link to our client

                Hello, We created a good infographic for a client of ours and a large tech site (DA 86) picked up and ran a story on it. We didn't contact this company asking them to feature it, they have just picked it up through other shares around the Web. I understand that, at the end of the day, it's their prerogative whether to "nofollow" their links or not, but surely they should be giving our client some credit as they have clearly deemed the graphic newsworthy and felt that it would appeal to their readership. I've emailed said tech site, but to no avail. Does anyone have any advice on this? Or is it just a case of they can do what the heck they want? I know that our client will still benefit from the additional referral traffic, but a follow link would have been nicer! Cheers, Lewis

                Link Building | | PeaSoupDigital
                1
              • Kingalan1

                Toxic Link Removal-Better to Pay an SEO Firm or Can I Do It Myself?

                Hi Jen: Recently an SEO audit from a reputable SEO firm identified almost 50% of the incoming links to my site as toxic, 40% suspicious and 5% of good quality. They are of the opinion that it is imperative to remove the toxic domains. The fee for toxic link removal is about $3,000.I would prefer to save the $3,000 but would prefer not to take the risk of screwing up my ranking if this is a complex procedure best left to SEO professionals. My assumption is that link removal will involve  identifying the toxic domains, requesting removal and eventually submitting a Google disavow request. Can I do this myself or is there a big risk of screwing it up? Assuming it is safe for me to remove toxic links, would anyone suggest  software of tools for doing so? Thanks so much.
                Alan

                Link Building | | Kingalan1
                0
              • Ubique

                Footer Links And Link Juice

                I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5

                Link Building | | Ubique
                0
              • Ron10

                Linking to sites that link to porn or casinos, my site getting penalized?

                I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site.  Is this getting me penalized?  should i remove the links to these sites? Thanks, Ron

                Link Building | | Ron10
                0
              • Charlessipe

                Site Published Our Guest Post but Removed the Link Back

                I recently developed a nice article for a career site and they agreed to publish it as a guest post. Once they published the article I noticed they had removed the link back to my site in the byline. What is a best way to approach this situation? Would you ask them to take down the article if they are unwilling to link back to your site?

                Link Building | | Charlessipe
                0
              • GardenBeet

                Inbound links from porn sites into a professional business services site - remove help?

                The website in question was hacked four years ago and there was porn on the servers. It was used as a peer to peer torrent streamer.  The images were deleted. We have just found inappropriate inward bound links (with great link juice!!)  - how can we remove these links - or should we? any advice would be appreciated thanks

                Link Building | | GardenBeet
                0
              • onlinemediadirect

                Links on the same keyword

                When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help

                Link Building | | onlinemediadirect
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.