SEO Structure - Best Advice
-
Hi Mozzers,
I'm wondering if I need to tweak my SEO friendly URL structure slightly.
Example:
http://www.vintageheirloom.com/vintage-celine/celine-bags
would this be better for SEO if it was:
http://www.vintageheirloom.com/vintage-celine/bags
Perhaps the repetition of 'celine' is unnecesary, but OpenCart ecommerce CMS requires a plugin / modification to enable multiple use of a single term like e.g. 'bags'.
Any benefit for $30?
Thanks!
-
With the extra info no, I'd definitely agree that once is enough. I don't think that there is any benefit to the repeat and you risk either looking spammy (reduced CTR in SERPs) or being algorithmically marked as spammy (reduced SERPs).
$30 seems like a bargain to reduce those risks!
-
I woud not have it twice in the URL because it looks like an attempt to manipulate the search engines.
-
Sorry Mat, you're not going mad... I'm being slack...
links should be:
"www.vintageheirloom.com/vintage-celine/celine-bags"
would this be better for SEO if it was:
"www.vintageheirloom.com/vintage-celine/bags"
Hopefully the URLs above don't get truncated as before...
Second link is the same but the instead of ending with ...celine-bags it just ends with ...bags
Would repeating Celine twice count as keyword stuffing or would the robots let that pass?
Thanks...
-
I'm not going mad am I? Those 2 links you posted are the same. Hard to see what you are getting at.
However I will say that I would be careful about repeating keywords in URLs. It could look like keyword stuffing both to the engines and users.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO audit on a beta site
HI there, Is there much point conducting an SEO site audit on a site that has not yet launched and is protected behind a login? Presumably none of the usual SEO tools (Moz, Screaming Frog etc) can crawl this site becuase it is all locked behind a login. Would it be better to launch it and then do a site audit? Thanks
On-Page Optimization | | CosiCrawley0 -
Phone number for SEO
We have had an interesting question from a client. They have asked if removing their phone number from their website would have an affect on their rankings. Our immediate answer was 'No' but it may affect the Brand, Usability and Customer experience by restricting the methods of contact. This then made us think that perhaps then it could have an effect in the long term. This situation is also complicated by the fact that they do not have a Google Local Plus account for operational, sensitivity reasons (they don't want to openly publicise their address) We believe that there shouldn't be any negative affect but thought we would open a discussion. Thanks in advance for any comments/ideas.
On-Page Optimization | | vital_hike0 -
Bold & Italics Best Practice?
Hi All, Does anyone know the official best practice use of bold and italic fonts? If I have a long page of text- 800 words + I usually bold a few sentences to allow the user to be able to read only the bold on the page, and still make sense of the article. By reading all the bold it will kind of make sense and the user gets the point of the article. This wasn't really done for SEO purposes, but so the reader gets to the bottom of the page in a reasonable amount of time, and gets all the key points and facts of the article. I was advised not to do this and to just bold/italic the keyword/phrases the article was written to rank for. I would like to know anyone else's opinion/strategy on using bold/italics effectively and within best practices. What's the official word? Thank you for your help. Ian
On-Page Optimization | | cookie7770 -
What is the best way to change keywords?
I have a client who is moving and I'll need to redirect their site to a new city. Taking local out of the picture, what is the best way to convert the site? Here are somethings I've already done. Changed the title keywords Ensured the page grade is an A for the new keywords. Changed the alt tags on images on the front page. Since I made these changes, the website has actually fallen in ranks from what it was initially ranking for the new city (the website was already ranking organically on page 2 and has dropped to mid page 3.) Thanks in advance
On-Page Optimization | | jonnyholt0 -
Categories and URL Structure - When to add a new directory?
I've been wondering this for quite awhile so I figured I should just ask. Suppose my website has 5 categories and the url structure looks like: www.mysite.com/category1/ www.mysite.com/category2/ do I also want to create a landing page for the above categories at the same URL depth as the homepage of the site? www.mysite.com/category1.html OR what about: www.mysite.com/category1/index.html Which is a better way to do this? Also, if your site began as fairly small and your 5 categories were your only other pages other than index, about, and contact pages (meaning you really had no reason to create separate directories), then as time passes, you decide to add 3 subcategory pages that would fit into a page: www.mysite.com/category1.html would you add a folder with he same name as the html page, and then rename the html file as index.html and place it into the new folder?
On-Page Optimization | | SEO-Pump.com0 -
Is content aggregation good SEO?
I didn't see this topic specifically addressed here: what's the current thinking on using content aggregation for SEO purposes? I'll use flavors.me as an example. Flavors.me lets you set up a domain that pulls in content from a variety of services (Twitter, YouTube, Flickr, RSS, etc.). There's also a limited ability to publish unique content as well. So let's say that we've got MyDomain.com set up, and most of the content is being drawn in from other services. So there's blog posts from WordPress.com, videos from YouTube, a photo gallery from Flickr, etc. How would Google look at this scenario? Is MyDomain.com simply scraped content from the other (more authoritative) sources? Is the aggregated content perceived to "belong" to MyDomain.com or not? And most importantly, if you're aggregating a lot of content related to Topic X, will this content aggregation help MyDomain.com rank for Topic X? Looking forward to the community's thoughts. Thanks!
On-Page Optimization | | GOODSIR0 -
How do you fix on page SEO ?
I have been trying to push my foundation website in organic search results for competitive keywords , i have been not been so consistent in raking our website in top search results of Google. can some one recommend the guidelines and activities which can really push my websites to Google first page. More Info: about our foundation We are the worlds largest school meal run ngo in the world feeding over 1.3 million school children in India Wesite url www.akshayapatra.org
On-Page Optimization | | AkshayaPatra0 -
SEO for E-Commerce
Hello Guys, First of all, I wanna say that I just have some 1-2 years experience in SEO, I´m not a GURU or expert ok? So, take it easy... I have one costumer which wanna develop a E-COMMERCE focusing SEO and best pratices of web development. What care should I have? I mean the most important issues... From the coice of domain name to very specific point. What is the main mistakes SEO made at develop a E-COMMERCE? Thanks so much 😃
On-Page Optimization | | augustos0