Which domain to use? nichecity.es , nichecity.net or niche.cat ?
-
Hi,
I must warm you that I am lame as hell in this SEO buisness.
I just kinda made (not finished yet) my first wordpress site for a female art therapist friend of mine based in Barcelona, Spain who wants to have an internet presence and get some consulting clients.
I made a little research through adwords keyword tool and found out "arteterapia barcelona" (medium competence, 390 local searches) is a reasonable niche with medium competence (0,62) but the other keywords are just for people trying to know what art therapy is or try to become art therapist themselves (cursos -courses-, master, etc). Then there is "arte terapia barcelona" which gives roughly the same results (high competence -0,72-, 390 local searches).
She is not ready yet to offer courses and anyway I thought I would focus on organic positioning her with keywords "arteterapia barcelona" and maybe "arte terapia barcelona" but do a multilngual website as it is an added asset for customers.
My guess is people who look for an arttherapist in Barcelona use these keywords: either "arteterapia barcelona" or "arte terapia barcelona" (in english "arttherapy barcelona") as "arteterapeuta barcelona" (in english, "art therapist barecelona") gives NO RESULTS whatsoever ¿??¿?
So I (maybe a mistake to start with) got some free webspace from 000webhost.com and the free domain arteterapia.hostoi.com , installed wordpress and built a website from scratch with a variation of twenty eleven wordpress theme.
When I realized arteterapia.cat was still available I kinda panicked and bought it right away (maybe a mistake). But as I want to organically position arteterapia AND barcelona I bought arteterapiabarcelona.es and .net (com is not available).
The thing is, I don't know which one to use or them all. Frankly, I don't know where to start.
- Should I try to position each page separately? Or just alternate using "arte terapia" and "arteterapia" throughout the site?
- Should my priority now be to choose one of these (probably arteterapiabarcelona.es) and try to get some backlinks or use them all?
- Are.cat domains as powerful for people doing searches in catalonia region as .es for people doing searches in spain?
- Should she use Adsense? Any good tutorial on how to calculate the cost of that¿
Sorry again for the probably lame questions. And thanks. I do appreciate your help A LOT.
Miguel
-
Hola Miguel,
Your choice should be between .es or .net. The .net is considered one of the best Top Level Domains so that would be first choice if I were building the site in the US. The .es domain would be a very good choice for a country specific domain and pretty much act like a .com for the country of Spain. My thought would be still to use the .net if possible it is more universal and easier to transport into other languages which sounds like something you want to do.
Your questions..
Should I try to position each page separately? Or just alternate using "arte terapia" and "arteterapia" throughout the site?
Don't try and compete with yourself for identical (ish) terms. Pick the one term that is "correct" or used / accepted the most and optimize for it. You'll find the near identical term still sends you results.Should my priority now be to choose one of these (probably arteterapiabarcelona.es) and try to get some backlinks or use them all?
It would make much more sense to pick a single domain and do the hard work it takes to bring it to the top of the SERP's the it would be to try and do it for 2 or more domains in the same industry and the same time. In short focus on 1 domain, that is plenty of work.Are.cat domains as powerful for people doing searches in catalonia region as .es for people doing searches in spain?
I don't know the answer to this question.Should she use Adsense? Any good tutorial on how to calculate the cost of that¿
Adsense is free (adsense is adding other peoples ads to your site) Were you thinking of Adwords? This is will create ads for your site on other sites, and you can pay by cpc (cost per click) or by the amount of ads displayed. Google will further allow you to setup a daily budget so you can spend as little or as much as you like. Since this is a Google product there is tons of help available on Google help, or try Googleing "adwords tutorial 2012" for some videos.Well I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Keyword Strategy for Lower-Authority-Ranked Domain
Hi, What should a lower-authority-ranked blog (DA - 21) who is trying to increase general traffic focus on above all when selecting keywords: difficulty, monthly volume, opportunity, or priority? I know that all are important factors to consider, but I fear that without an already consistent following our new content will just get hidden behind more established domains if we select too difficult of keywords. I'd love to hear from someone who's built up a blog audience as to what strategy they used here. Thanks!
Moz Pro | | ascott7770 -
Identifying Bad Domains
In the past week my website has not been doing well. How can I look at a list of domains linking to my website to identify which ones are harmful and need to be removed. Is there a checklist of criteria that a linking doamin to meet for me to remove it? Thank you for your help.
Moz Pro | | andrewlegal0 -
How do YOU use site explorer?
I normally use open site explorer to identify links that competitors of my clients have and sometimes this gives me what I call 'some low hanging fruit' to go after. (and of course links that are more challenging to get) I don't know why this didn't occur to me sooner. If my client is a chiropractor why not look at the links for 50 or 100 of the top rankings chiropractic sites all over the US? This would HAVE to uncover a wealth of blogs to comment on that have good authority, great industry associations, publications, forums - a whole wealth of items. It made me wonder how many people use site explorer like I have been (top 3-4 competitors that your client has) or identifying links pointing to LOTS of competitors? How do you use it? Couldn't you almost base an entire link building campaign using OSE? Why would this be a bad idea if not? Just some random thoughts. THE WEEKEND IS ALMOST HERE - Have a great day everybody! 🙂
Moz Pro | | Mrupp441 -
Why don't i see a domain mozrank or moztrust?
Why don't i see a domain mozrank or moztrust? The compeitor's numbers work, but not my own site. Thanks a lot!
Moz Pro | | ivordg0 -
In Open Site Explorer is it possible to use wildcards?
If I have a section on my website called lists with articles in there can I use wildcards in Open Site Explorer to find how many backlinks all articles in that section have - and ideally which pages are most linked to? Something like www.example.com/lists/* to give number of backlinks to all articles in that website section and which are the most highly linked to. Would be a great feature to have! Cheers Siimon
Moz Pro | | SimonCh0 -
Increasing Domain Authority scores
Ok, a bit of a 'how long is a piece of string' type question this... Looking for the opinions of wiser users than myself in trying to work out how long is a realistic target for getting my domain authority somewhere near that of my competitors. I have been tracking my domain and three competitors in the campaign tool for a few months and they seem to average about 0.5 increase a month in their DA - they are averaging around 65 DA each. My site is currently DA 32, has increased from 21 in 5 months. Is this a decent rate of increase? How long would people expect it to take to increase a domain by 10, 20 etc? I know there are too many variables in the world of seo for a complete 'do this and this will happen' answer, but it's good to have a DA goal to work to, it acts as a good motivator for staff, especially when you begin to close in on competitors. Thanks, Carl
Moz Pro | | Grumpy_Carl0 -
How do you use SEOmoz
I'm a newbie here. I've got a week left on my free trail. I really like SEOmoz, I might even love it a bit. 🙂 I'm trying to justify the cost. I usually don't spend money on my Internet Marketing. I've done it through finally buying some tools to help me get there. Massive change in the last year. I'm a long ways from getting rich YET though. 🙂 I've gone from $30 a month to $1000 a month in a year. So I think I'm on my way now. I'm trying to figure out why I should continue my subscription and actually start paying for it. If I were a developer I can certainly see why but the cost would so go way up. 🙂 I'm in the lowest level package with only five websites. I have 10 I'm working on. I know that's probably five to many at one time. I'm having a little trouble justifying the cost at this time. At my income level $100 a month is significant. I can see the value of seeing where my competition has backlinks. Sometimes my competition is Cnet. haha Well, I can beat them on a specific page at times. Hmm, can I search the URL list for links? Perhaps i can if I export it. That didn't occur to me. Now that could be of use if I can find my keywords. If their link is on Amazon though, I'm going to have trouble getting a link there. 🙂 Maybe I should work on less competitive links but I made good money last month with one page that was beating them. WAS beating them. How do you use SEOmoz? How do you justify the cost, that is offset the expense. If its not making me money i don't see the value. I can get a lot of this information for free but it sure is easier to get it here. Which saves me time. And the other tool i use isn't that good and not always reliable and slow. I've got a week left on my free trail. I had decided to let it go but now I'm reconsidering. $100 is a lot for me and I need to spend more on SEO outsourcing. I wonder if I wouldn't be better off dropping it for a while and then coming back. This certainly isn't mean to be a critical post at all. I'm looking for reasons to stay and make better use of it. Thanks for the thoughts, Rusty
Moz Pro | | RustyF0 -
Competitive Domain Analysis
In one of my campaigns, competitive domain analysis shows that the total links is always the same as ext. followed links. This can't be right as the site has both external links and internal links. What would be the possible issue here? Thanks for sharing your insight.
Moz Pro | | F-D0