Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it good to have a subdomain with keyword?
-
Hi, I want to ask do you thing that it is good and necessary to have a subdomain with a keyword in it when the domain doesn't include it?
f.e. you have a website named
but there is no keyword in it. And if you add subdomain
will this bring any benefit?
-
In case you aren't sure what EMD means - Exact Match Domain.
-
Absolutely,
I would also suggest being wary of Google's EMD update. If you don't have a domain with quality content, it won't rank you high just because you have the keyword in the URL.
-
The first thing to remember is that Google will treat the subdomain as a completely different website. So if you want Google to view your subdomain as it's own site, yes it will bring benefit. If you are looking for your website to have relevance to the keyword on the domain.com site, then create some content that is relevant to the keyword and put it in a page on the domain - domain.com/page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Stuffing
Working on optimizing my e-commerce website. We have managed to obtain very good ranking on most keywords that we use directing to different products. However, there is one that ranks very low, and Moz alerts that keyword stuffing might be one of the reasons. While I have edited the content to include less of the same keyword on that particular page, the links to different products that contain the same keyword from the same page (accessories and related products) I believe are increasing my count and it seems to be working against me. \ Should I start eliminating some of these links so as to eventually obtain a better ranking? any help would be greatly appreciated.
On-Page Optimization | | NewVape0 -
How do i know about my website content quality is good or bad?
According to Google updates, content is the main part of the website ranking, so how do i know about my website content quality...if you have any type of tool for check website content quality please refer to me.
On-Page Optimization | | renukishor0 -
The word "in" between 2 keywords influence on SEO
Does anybody know when you have the word "in" between two keywords has this a negative influence in Google? For example: "Holiday Home Germany" is the search term in Google
On-Page Optimization | | Bram76
"Holiday Home in Germany" as h1 on our website or do we have to use "Holiday Home Germany" on our website?0 -
Fewer keywords in title tag?
Hello, I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two? Thank you!
On-Page Optimization | | nyc-seo0 -
Multiple domains vs single domain vs subdomains ?
I have a client that recently read an article that advised him to break up his website into various URL's that targeted specific products. It was supposed to be a solution to gain footing in an already competitive industry. So rather than company.com with various pages targeting his products, he'd end up having multiple smaller sites: companyClothing.com companyShoes.com Etc. The article stated that by structuring your website this way, you were more likely to gain ranking in Google by targeting these niche markets. I wanted to know if this article was based on any facts. Are there any benefits to creating a new website that targets a specific niche market versus as a section of pages on a main website? I then began looking into structuring each of these product areas into subdomains, but the data out there is not definitive as to how subdomains are viewed by Google and other search engines - more specifically how subdomains benefit (or not!) the primary domain. So, in general, when a business targets many products and services that cover a wide range - what is the best way to structure the delivery of this info: multiple domains, single domain with folders/categories, or subdomains? If single domain with folders/categories are not an option, how do subdomains stack up? Thanks in advance for your help/suggestions!
On-Page Optimization | | dgalassi0 -
Which is Best Practice for creating URLs for subdomain?
My website is related to education. We have created sub domains for all major colleges, universities & Entrance exams like Gre, Toefl ETC. for eg: amityuniversity.abc.com (Amity is Name of University ) Now if have to mention city name in URL as well (college is located in multiple locations) amityuniversity-delhi.abc.com
On-Page Optimization | | rohanarora536
amityuniversitydelhi.abc.com Now my Q is can we use hyphens in sub domains if we have to add city name or shall we create without using any hyphens. In Directory structure we can always separate words with hyphens, can we follow same practice in subdomain as well Which is a best URL for subdomain amity-university-delhi.abc.com
amityuniversity-delhi.abc.com
or amityuniversitydelhi.abc.com0 -
Leather goods manufacturer: mention leather everywhere?
This may be a very basic question, but with all this talk about overoptimization I just want to make sure we get this right. We run a webshop for a manufacturer of leather products. Billfolds, iPhone sleeves, briefcases etc. Their company name (also the domain name at which the webshop is active) does not include 'leather'. Obviously, leather is an important keyword for these products, but having a category page with 'leather X', 'leather Y', 'leather Z' not only looks weird, it might even look spammy. The same, though to a lesser extent, is true for the category names. Do we really want to have 'leather billfolds', 'leather ipad sleeves' etc. at the top of every category? Can anyone give some tips, pointers, best practices perhaps for when an important keyword is basically true for every category/product/page of your site? How do you include it without overoptimizing?
On-Page Optimization | | DocdataCommerce0 -
Does keyword at the very front of meta description have impact?
I know that it is important to have your primary keyword target as the first word or two words of your title tag. But what about your meta description tag? does it matter where they keyword is in the description tag? I see a lot of other sites stuffing their keywords right at the front of the description tag and it looks somewhat unnatural. What's your take? do you put the primary keyword as the first word or two words of your description tag?
On-Page Optimization | | A Former User0