Content Marketing Strategy for a Solar Panel Shop
-
Hi everybody
Everybody's talking about content marketing strategies these days and the videos from MozCon has definitely been a great inspiration for me.
I have a customer who sells solar panels (wiki) here in Denmark and they are more or less hooked on the idea of investing long term.
And this is where I wanna ask you guys for ideas to this strategy. I'm open to anything from overall guidelines to specific ideas on content.
I hope you will chip in, thanks a lot
-
HI loevgaard,
Solar panels are green and creating content should not be too challenging. The challenge is finding the right social media outlets or industry leading editors to help get your content visibility. IMO if your content will educate, entertain, or guide a user it is not enough.
I would use followerwonk to find real people that are in this niche, talking about it and getting social interaction. Network with them, earn their trust by reading and innovating. Once you network with the industry gurus you will be able to create the content they will want to share, or better yet link to off of your blog
Hope this helps.
-
Re ideas for content, start by finding out what people actually want to know about the product.
For example try using Google's auto complete feature <-- link to screen shot examples.
Find out what is already ranking for those keywords, then produce better content than those results.
You can take it up a notch by using http://ubersuggest.org
Good luck!
-
The first thing is to start getting some regular traffic from your articles.
Start with evergreen content with titles such as ' the benefits of ...' or 'top tips for saving energy' or ' what to look out for in choosing solar panels'. All these kind of searches will start generating traffic and links naturally.
Once you have a good basis of evergreen content you can start to have more of a mix of news articles.
This would be articles based around seasonal events such as 'saving money on your energy over christmas'. Also look for anything coming up over legislation that you can write articles about to become an authority on solar panels.
Try and produce the articles using Google plus authorship to help with the ranking and again to help build up trust and authority. Post all articles to your google plus profile. Facebook also may help with some unique articles, polls and sponsored stories.
Does the company have any success stories where you could perhaps produce a video? Dont just think of content marketing as just content. It could include infographics, video and whitepapers.
-
find out some blog sites in similar niche which accept guest blogger. Write blogs on conserving energy etc and get links from there (But you need to win the trust of site admin first through active participation). Use Open site explorer to find out where your competitors are getting links from. This will give you an idea about the sites in your niche. Then try to get links from there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion - Pitches from content marketers versus publicists: any difference?
Howdy, Moz community! Hope you're all having a fine Friday so far! Tuesday on the blog we featured Samuel Scott's superpowered "Advanced Guide to Online Publicity Campaigns." One interesting tidbit stood out to me as I was reading; the author states: On online marketing websites and blogs, I see pitching often being discussed by "content marketers" as a way to gain shares of and links to one thing or another. They should stop. I receive e-mailed pitches from PR executives and "content marketers" all the time — and I can tell within three seconds which one I'm getting. How? Here is the difference between the two. "Content marketers" pitch me: 1.) To share or link to some random article, and they do so often when
Content Development | | FeliciaCrawford
2.) I have no connection to or interest in the topic at all Publicists pitch me: 1.) To write about an idea because
2.) They already know that I have a connection to or interest in that topic I ignore or delete the pitches from "content marketers." Following the pitches from publishers, I may choose to include their source, study, or idea in some future piece in the publications to which I contribute. Most "link earning" methods are poor imitations of traditional publicity practices. Pitch in a way that will genuinely interest the people who you are contacting. Do not pitch thinly-veiled attempts to get links and shares for you or your clients. I definitely get these emails fairly regularly, but I've never given thought to just what it is that makes me respond positively to some and decline others. So here's my discussion question for the week: What's the distinction for you? Have you noticed that, in your own pitches, you've had a better reception to a certain strategy? Does the "publicist" angle work better in your experience, or have you had plenty of luck with the "content marketer"-type pitch? What do you actually find yourself responding to, in these situations?9 -
Duplicate Blog Content
Hey Mozzers! I have a client who is a dentist, with multiple offices, and wants to use an identical blog post (including images, alt text, text, tags, everything pretty much) from one of his office's website on his other office's website to save time and mimic the success of the original content for his other office. Everything I've researched says this is a HUGE no-no, but I'd love to hear if anyone else has tried to do something like this and if they were successful in doing so (implementing rel=cannonical or 301?). Also, if he is the owner of both sites and they both receive low traffic will Google even notice? My biggest worry is that if I did post the content on his other site, identically, that it would dilute the visibility of the original post, which has and is continuing to surpass our organic search goals... The main goal though, is to drive traffic to BOTH sites via organic search using the same content. Would love to hear everyone's opinions if this is possible or unrealistic... Thanks! -D
Content Development | | Derrald0 -
Are press releases that could end up being published with duplicate content links point back to you bad for your site ?
With all the changes to the seo landscape in the resent years im a little unsure as to how a press release work looks in the eyes of Google (and others). For instance, you write up a 500 word press release and it gets featured on the following sites : Forbes Techcrunch BBC CNN NY Times etc ... If each of these cover your story but only rewrite 50% of the article (not saying these sites wouldn't re write the entire artcile, but for this purpose lets presume only 50% is rewritten) could it be negative to your backlink profile, ? Im thinking not, as these sites will have high authority, but what if once your press release is published on these sites 10 other smaller sites re publish the stories with almost no re writing, either straight from the press release or straight from the article in the mainstream news sites. (For clarification this Press release would be done in the fashion of a article suggestion to relevant journalists, rather than a blanket press release, via PR Newswire, mass mail out etc. Although i guess the effect with duplicate content backlinks is the same.) You now have c. 50 articles online all with very similar content with links pointing back at you, would this have a negative effect or would each link just not carry as much value as it normally would. By now we all understand publishing duplicate content on our own sites is a terrible idea, but dose have links pointing back to your self from duplicate (or similar) content hosted on other sites (some being highly authoritative) effect your site 's seo ?
Content Development | | Sam-P1 -
Get duplicate content error in seomoz even after fixed canonical
http://www.webworld.no - We have been getting error Page Duplicate Content Errors. But we have fixed the canonical. Actually, we have list of portfolio and detailed page for each portfolio But We get error all portfolio pages are having duplicate content. But, i made canonical tag to direct to root page. Please help me to overcome this. Also, i see duplicae webworld.no & www.webworld.no. is there anything i need to fix in redirection? in server?
Content Development | | Webworld_Norway0 -
Creating the best content in your industry
Im currently working with a new client and their goal is to create the absolute best content in their industry. I've seen alot of articles on WHY to create the best content but not a lot on HOW to create the best content. Can anyone recommend a article they recall which talked more about the HOW. I'm looking for a process on how to create awesome content, how to go about it. Any suggestions?
Content Development | | monster990 -
Question - Hidden Content via 'Read More;'
Hi, Does having text in hidden areas (that are expandable with a button) harm their value in SEO? E.g. there are 'read more' areas on the homepage of this site that have content that is not accessible otherwise. Does this content have the same weight when it is hidden versus if this whole area was visible? http://goo.gl/QQvAZ
Content Development | | qlkasdjfw0 -
Someone wants to syndicate my content but I'm afraid
I GOT THE FOLLOWING EMAIL: Hi, I visited your site and would like to connect regarding nSphere syndicating your content into our search platform. We are interested in syndicating your content into our network. There’s no cost for this, we ask you to place a module on your site that reads your content and syndicates it into our network of millions of users. You only need to place a simple JavaScript code on your site. I have the code, but I would like to speak or email with you first. This module acts as search tool for your users as well. Can you email me or send me your number and a good day/time to connect? Thank you in advance.
Content Development | | UnderRugSwept
Matthew Mantyla | nSphere
Director of Media Integration I'M AFRAID OF DUPLICATE CONTENT. SHOULD I JUST IGNORE THIS; IS IT SPAM; OR COULD THIS BE AN OPPORTUNITY? I'M THINKING I SHOULD BE SUSPICIOUS OF THE FACT THAT HE DIDN'T EVEN PROVIDE A URL.0 -
Archive older, low ranked content to help new content in Panda 2.2?
After watching the white board friday re: Panda 2.2, it got me to thinking about old content. One of the sites that I work with generates 3-10 new articles/day (movie reviews, interviews, guides, event previews, etc) and has been doing so since 2005. Now, they have almost 10k articles, 7k of which are indexed. The quality of the content varies, and much of it is dated (movies, events) much of the amount of older content gets 0-5 pageviews/month, made in the days BEFORE the site was using Google News + social tools to spread the word (and backlinks). Note that those older articles also of course tend to have 100% bounce, and small/zero TOS. Is this hurting the site? With 75-100 articles/month being published, I want to make sure they get maximum exposure. I'm also concerned that crawlers get sucked into the site chasing down old BS content, and that is hurting it as well. What to do with this content? Should I unpublish unpopular, dated content and get it off the internet? Or, do I leave it on, but NOINDEX it so Google won't crawl it?
Content Development | | EricPacifico0