undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. Two Word Company Name (Combined to One) & SEO

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Two Word Company Name (Combined to One) & SEO

On-Page Optimization
3
4
7.8k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • ketanmv
    ketanmv last edited by Dec 11, 2012, 1:41 PM

    Hi All,

    I'm dealing with a company that has a two word name like "GreatCompany". They rank #1 for that but not for "Great Company". The phrase is not super competitive, but obviously they are not writing the company name with two words anywhere on their site. Has anyone had to deal with something like this? Thinking about creative solutions but I'm fairly sure we're going to need to use the name both ways to have an effect here (or use PPC to augment) but I don't really love the idea of doing that... will feel very odd and inconsistent for visitors.

    Thanks!

    1 Reply Last reply Reply Quote 0
    • Horizon
      Horizon last edited by Dec 11, 2012, 2:10 PM Dec 11, 2012, 2:10 PM

      Hi Ketan,

      One of our brands is "FrenchEntrée" and we rank for all permutations in Google - French Entree, FrenchEntree, French Entrée, etc even though we never separate the two words. 'French entree' is a term widely used and means a starter (of a meal) so it certainly can be done. I think the reason that we rank for both is because of the general keyword usage of the word "French" around the site, and also because of the domain reputation we have built up. If either of the two words individually in your client's name is considered a relevant keyword, then I think you're more than entitled to use it in places, on it's own.

      What will also help over time will be the back links from other sites. Some with write "Great Company", some "GreatCompany" and some "Other anchor text, from GreatCompany". This co-occurance will hopefully build up value for both versions of the brand name in search.

      I would suggest that you never de-value the brand by putting a space between the words - stick to the brand's real name and only ever use this. This will be best from a user's point of view, and eventually the search engines will catch up.

      Good luck.

      Matt

      1 Reply Last reply Reply Quote 0
      • ketanmv
        ketanmv @JarnoNijzing last edited by Dec 11, 2012, 1:58 PM Dec 11, 2012, 1:58 PM

        Agreed Jardo, thanks. It's one of things that if a friend told you about the product, you might very well type it using two separate words even though the brand name has it combined. Fairly unfortunate... perhaps an issue dating back to when they chose the name. They really want to rank for both but I've already told them I see that being quite tricky given it's not their brand name. We can insert it a couple times with the two words, but my worry is that it might come off as kind of wonky!

        1 Reply Last reply Reply Quote 0
        • JarnoNijzing
          JarnoNijzing last edited by Dec 11, 2012, 2:06 PM Dec 11, 2012, 1:50 PM

          Hi Ketan,

          first let's see if this is correct:

          The name of the company consists of 2 separate words combines to one word? Okay. Let's go from there. The problem is that ranking for the 2 words separate from each other has an hole other meaning then when they are combined. Vacuumcleaner is a machine that uses a vacuum to clean but when you search for vacuum cleaner that does not have to mean that you meant a vacuumcleaner. You are searching for something that cleans using a vacuum. (really hopes this makes sense 😉 )

          You should definitely use the name of the company (combined) since that is the name of the company. You could employ a couple of the words seperatly but I would focus mainly on the combined version. You are trying to brand them right? So it is important that people begin to know the company by it's right name.

          Personally I would use that seperate version of the words maybe 3/4 times depending on the page length but focus mainly on the words together. Hopes this helps you a bit.

          kind regards

          Jarno

          ketanmv 1 Reply Last reply Dec 11, 2012, 1:58 PM Reply Quote 1
          • 1 / 1
          1 out of 4
          • First post
            1/4
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Gavinn

            Can I put the company name in the image alt text instead of just the service type im trying to rank for?

            Hello, if I am trying to rank for a service type and the exact phrase is in the companies name, can I put the company name in the image alt text instead of just the service type? Seizing the opportunity to get another mention of the businesses name...two birds with the one stone if you will... For example, "lawn cutting" being the service type but the company's name is Paul's lawn cutting. Could i put Pauls Lawn Cutting in the image alt text, or just stick to lawn cutting? Thanks in advance

            On-Page Optimization | Jun 29, 2018, 9:57 AM | Gavinn
            0
          • varunrupal

            Remove all stop words from permalink?

            I saw many websites theses days remove stop words from the URL, How important is to remove stop words from the URL?

            On-Page Optimization | Dec 12, 2017, 8:34 PM | varunrupal
            0
          • JohnHuynh

            Does the link title attribute benefit seo?

            Hello, Anyone could tell me the benefit SEO of link title attribute. Is **Link Title **ranking factor? Thanks

            On-Page Optimization | Jun 18, 2013, 4:44 AM | JohnHuynh
            0
          • JonnytheB

            Bullet points good or bad for seo?

            Hi Everyone, After a body of unique content of say 50 words, will Google then penalise you for adding bullet points which will then be duplicated across all those products (say 100 products)? http://www.polesandblinds.com/acacia-teal-roller-blind/? Look forward to your comments, good or bad, Thanks Jonathan

            On-Page Optimization | May 14, 2013, 12:26 PM | JonnytheB
            0
          • matti_wilson

            SEO Optimizing in UMBRACO

            Hi there, I am planning to use UMBRACO to manage my existing website, so my question to Seomozzers out there is what should I be aware of, how safe is it to have UMBRACO in terms of SEO. By using this software, would it be possible to get a positive or negative impact on my keyword rankings? Thanks!

            On-Page Optimization | Mar 25, 2013, 11:46 AM | matti_wilson
            0
          • KnutDSvendsen

            SEO for Japan

            Google and Yahoo are the two major search engines in Japan. You can search using Western characters, and you often see English language results with Japanese (Chinese) characters next to them. As I don't speak Japanese, how do I approach SEO for my Japanese-language site? would appreciate any experiences and educational sources on the topic.

            On-Page Optimization | Dec 15, 2011, 4:32 PM | KnutDSvendsen
            0
          • thappe

            Word count requirement

            The on page optimization tool recommends a minimum word count of 50. Given the panda update, what word count would you recommend? Would that count vary if a photo appeared on the page, too?

            On-Page Optimization | Apr 13, 2011, 12:58 PM | thappe
            0
          • krishrun

            Change in Product Name

            My site - http://www.guru99.com/quick-test-professional-qtp-tutorial.html Currently caters to an automation testing product from HP called Quick Test Professional popularly know and searched as QTP Recently HP changed the product name from QTP to HP Functional Test. Considering this , what do I do with exiting QTP pages and how do I optimize the site moving ahead...

            On-Page Optimization | Mar 11, 2011, 7:51 AM | krishrun
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.