Rebranding Sites
-
Our company just went through a rebranding and this includes the web sites. We have a new website (same domain) hosted on a new sever. We implemented 301's for outdated domain names and urls. The content has been overhauled to be simpler and we are building this from ground up with SEO in mind.I have canonical tags, being mindful of follow and no follow, with out trying to page sculpt) and ensuring the urls are descriptive and free of auto generated cms trash.
To prepare for the launch, I captured all the analytics and adword campaigns before the switch. and began making lists of where we need to change the name around the web.
We were performing pretty well, on SERPS before hand and now we want to try to keep the momentum speeding up with a cleaner newer site. Does anyone have any more suggestions on what more I should be doing to start off on the right foot.
-
Kickass content that is aligned with the new mission and that is highly linkable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I can get hundreds of natural links from real estate agent sites, but should I?
I have a website that generate leads for real estate agents nationwide. I have an auto email that sends out the referral agreement and in the email I ask them to place a link to our website on their site somewhere to be a part of the program. I can get as many as 10-15 links in a few hours in every major city in the U.S. Most realtor websites have websites that are new, or haven't posted blogs and have a Moz domain score of 1 and trust score of 1. I have been thinking of only selecting websites with descent Moz rankings instead of having all agents link to me, even ones with a low moz score. Is it a bad idea to get a bunch of links from legitimate websites that have low Moz scores?
Industry News | | esv21110 -
Best Site or Place to Hire Mid Level SEO Specialists
Hello Mozzers, Our digital agency has been continuously growing which is a good thing BUT recruiting for Junior or Mid Level SEO Specialists is getting harder in our area (we are in Orlando Florida). We post on Indeed.com but the level of knowledge and also the amount of candidates is not a lot. Do you know any other site that only pertains to our industry? Any suggestions? In fact, its been hard , we are even thinking of developing a job board site just for our niche. Your recommendation and thoughts?
Industry News | | ChatterBuzzMedia0 -
Paid links from directory listing and business listing sites are good or bad according to Penguin 2.1 update?
Hi Friends, Recently on October 4<sup>th</sup>, 2013, a new spam filtering algorithm got live named Penguin 21. / Penguin 5. The update goes after sites that may have purchased paid links. I would like to know is it safe, if we submit website details with links in paid directories, eg: https://ecom.yahoo.com/dir/submit/intro/ (yahoo directory) and quality business listing sites provided the categories are related to our website. Our competitor sites having the backlinks from those kind of directories and they are performing (ranking) well in major search engines. May I know how Google treat these kinds of links according to this recent algorithm update?
Industry News | | zco_seo0 -
Google Site Warnings via Phone?
I received a voicemail earlier stating that "there are two issues with your company's current Google listing that we need to discuss with the business owner. it is very important that we talk as soon as possible. press 1 to speak with an agent immediately. press 8 if you have already verified your account information or if you are no longer in business and want to be removed from this list. thank you" that's it. no contact number, no reference to what listing or what type of listing (organic, places, etc.) Checked GWT, GA, and the Gmail - there are no warnings or messages in any of those accounts. Has anyone else experienced this?
Industry News | | EmpireToday0 -
Best ranking Magento sites?
What would be your top 10 Magento sites in terms of SEO and ranking? I'm looking for examples of Magneto sites that have been set up correctly and are ranking well. Especially recently launched sites that have managed to get themselves ranking well in competitive markets! Cheers
Industry News | | OnlineAssetPartners0 -
Google to Target Overly SEOd Sites
I just watched the video from Barry Schwartz talking about the new Update to come with the Google Algo. Video of his Friday Post: http://www.youtube.com/watch?v=fJqSPT2NXdA I have also started reading on Webmasterworld on this topic: http://www.webmasterworld.com/google/4429947.htm What do you think Google has in the list of changes?
Industry News | | Ben-HPB0 -
Chrome blocked sites used by Googles Panda update
Google's Panda update said it used Chrome users blocked sites lists as a benchmark for what they now term poor quality content. They said the Panda update effectively took about 85% of them out of the search results. This got me thinking, it would be very nice to discover what are the exact sites they don't like. Does anyone know if there is an archive of what these sites might be? Or if none exists, maybe if people could share their Chrome blocked sites on here we might get an idea?
Industry News | | SpecialCase0 -
Schedule for Panda / Farmer Update rollout for non English sites?
Hey Mozzers, I just read about the global rollout of googles Panda/Farmer Update for English queries, e.g. at searchengineland. Has anyone read something about when google is planning to roll out the update for non-English speaking countries, i.e. queries in other languages? I googled a bit but couldn't find anything, not even speculations. Cheers, Frank
Industry News | | FranktheTank-474970