H1 - site name or page title?
-
Hi all,
I have always used h1 tags for the site name and then h2 tags for the page title, thus:
Bob's Chunky Bacon Store
Smoked Bacon
Bacon bacon bacon bacon etc...
My reasoning for this is I believe it is semantically correct. The h1 represents a book's title and the h2 the name of a chapter.
I seem to have read, in a few places, that my h1 should be the page title:
Bob's Chunky Bacon Store
Smoked Bacon
Bacon bacon bacon bacon etc...
From a SEO view, which of these is the better approach?
Thanks in advance for any input.
-
I agree with Eric and check out this research: http://cbutterworth.com/do-h1-tags-still-help-seo/
-
I personally feel that your
and
strategy isn't that great for SEO
I've seen that Google has shifted much of the importance of
to the <title>tag now and <h2> does nearly nothing from a SEO purpose.</span></span></p> <p><span style="font-size: 12px; color: #5e5e5e;"><span style="font-size: 12px;">I put nearly no value in H1s and have seen a low </span>correlation<span style="font-size: 12px;"> in rankings for <h1> compared to <title></span></span><span style="font-size: 12px;"> tags</span></p> <p><span style="font-size: 12px;">I think of it like this.</span></p> <p><span style="font-size: 12px;"><title> tag = what the page is about (high SEO value) (Think of your headline) (Google uses this)</span></p> <p><span style="font-size: 12px;"><h1> =description of what the page is about (lower SEO value) (kind of like a "meta" tag) (Google may use this but give it very little value as far as SEO goes) (Think of something here to make the person want to continue reading)(I still try to put my keyword at the beginning of it as a best practice)</span></p> <p><span style="font-size: 12px;">If you can structure your site to have a <title> tag and then <h1> I think you'll start to see your rankings increase. We use our <h1> tags as more of a description to what the person is about to learn</span></p> <p><span style="font-size: 12px;">For example:</span></p> <p><span style="font-size: 12px;"><title>Smoked Bacon | Bob's Chunky Bacon Store</title>
Smoked Bacon. Not just for Breakfast anymore
content content content
-
Search engine typically expect the
to be high on the page, above content.
I agree with Eric, the
should be what the page is about and include the search term you are optimizing for that page. The
tag should be similar to the page's title tag and content's focus.
-
Unless I've been doing things wrongly all these years, your h1s should be what the page is about.
If it's your home page, it's probably about the company, so make the h1 the company name. If it's a page about buying smoked bacon, make the h1 "Buy Smoked Bacon" or some variation of that because the page isn't about Bob's Chunky Bacon Store. It's about buying smoked bacon.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inner pages of a directory site wont index
I have a business directory site thats been around a long time but has always been split into two parts, a subdomain and the main domain. The subdomain has been used for listings for years but just recently Ive opened up the main domain and started adding listings there. The problem is that none of the listing pages seem to be betting indexed in Google. The main domain is indexed as is the category page and all its pages below that eg /category/travel but the actual business listing pages below that will not index. I can however get them to index if I request Google to crawl them in search console. A few other things: I have nothing blocked in the robots.txt file The site has a DA over 50 and a decent amount of backlinks There is a sitemap setup also any ideas?
Technical SEO | | linklander0 -
Number of index pages in web master is different from site:mydomainname
Google says one to discover whether my pages is index in Google is site:domain name of my website: https://support.google.com/webmasters/answer/34444?hl=enas mention in web page above so basically according to that i can know totally pages indexed for my website right:it shows me when type (site:domain name ) 300 but it says in Google web master that i have 100000so which is the real number of index page 300 or 1000000 as web master says and why i get 300 when using site:domain name even Google mention that it is way to discover index paged
Technical SEO | | Jamalon0 -
How do I influence what page on my site google shows for specific search phrases?
Hi People, My client has a site www.activeadventures.com. They provide adventure tours of New Zealand, South America and the Himalayas. These destinations are split into 3 folders in the site (eg: activeadventures.com/new-zealand, activeadventures.com/south-america etc....). The actual root folder of the site is generic information for all of the destinations whilst the destination specific folders are specific in their information for the destination in question. The Problem: If you search for say "Active New Zealand" or "Adventure Tours South America" our result that comes up is the activeadventures.com homepage rather than the destination folder homepage (eg: We would want activeadventures.com/new-zealand to be the landing page for people searching for "active new zealand"). Are there any ways in influence google as to what page on our site it chooses to serve up? Many thanks in advance. Conrad
Technical SEO | | activenz0 -
Domain Name appear as title no description in search result
Hello Everyone, I have an site suppose tatadocomo.com( imaginary name to just explain my query) .Two weeksa back everything was fine but now if i search any query that site ranks in SERPs I got domain name as title and url (homepage) beneath of title and after that 'click here to proceed'. .Tata Docomo tatadocomo.com Click here to Proceed Why I am seeing this result in SERPs? I checked robots.txt , everything is fine there. Please help me out. Thanks
Technical SEO | | Alick3000 -
SEO Mox reporting all pages & titles as duplicate, but this is not the case.
HI, I am confused . This week SEOMoz is reporting that all my pages and pages titles are duplicate. This is not the case. I have added geo meta tags to each page - could this be causing the duplicate page content condition? I have no theory about the title duplicate condition. I have uploaded pdfs of these seomoz reports here: http://www.2shared.com/document/JAgS2Ni9/Issue_-Duplicate_Page_Content.html http://www.2shared.com/document/gyXcMsoP/Issue-Duplicate_Page_Title-.html Help please. thanks.
Technical SEO | | RichardB20 -
Redirect from old wordpress site to new php site? Best approach
Hi I have two websites one legacy site done in wordpress the other in php. However I would like to merge the two together and remove the wordpress site. However it has a good link profile and the pages rank well. What is the best approach to do a 301 redirect from the old site with all its pages pointing to the homepage of the new site? If so what's the best way to do this in wordpress? Many thanks
Technical SEO | | ocelot0 -
I am Posting an article on my site and another site has asked to use the same article - Is this a duplicate content issue with google if i am the creator of the content and will it penalize our sites - or one more than the other??
I operate an ecommerce site for outdoor gear and was invited to guest post on a popular blog (not my site) for a trip i had been on. I wrote the aritcle for them and i also will post this same article on my website. Is this a dup content problem with google? and or the other site? Any Help. Also if i wanted to post this same article to 1 or 2 other blogs as long as they link back to me as the author of the article
Technical SEO | | isle_surf0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0