Domain name selection + Branding
-
Hello All, Would like to understand the relation between selecting a domain name and the branding of ones organization.
Recently a friend came upto me and asked as to how he could select his domain name so that factors like seo visibility and uniqueness fall into place correctly. Is there some website which could permutate / combine few keywords and suggest domain names. Also help in deciding whether selecting that domain name would be advantegous over other or not.
Common names like cart , food, vacation etc if names formed keeping these in between as domain names could cause issues where in a lot of influential names could pop up on the searches and make your domain irrelavant.
Any ideas how to overcome this problem
-
Hello Aditya,
I want to recap your question to make sure I understand it correctly.
You're asking for a tool that suggest domain names based off of keywords, but you also are worried about selecting a keyword based domain because you are going to compete with other industry domains.
If this is correct.. I'm not sure of a tool that does this specifically that, but you could use a combination of tools to get the results. First I would use Google's Keyword Suggestion Tool (it is a tool in Adwords) to find industry keywords, and then use a web hosting services signup page like BlueHost.com type in a domain and let it suggest available domains.
That being said, Google has devalued some of the benefits of keyword named domains (EMD, PMD) we have a good post about that here on Seomoz.org about the recent Exact Match, and Partial Match domains.
The last part of your question was about how you deal with similar companies with the same name, I would suggest going unique by using a unique brand name, or brand name and a keyword like examples...
Brand
Zuppys.com
Partial Match
ZuppysFood.comI hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm finding it difficult to make a decision on keywords to select to target for new site?
Hi, I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service. There are keywords that have a higher avg monthly search volume but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site. Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?
Keyword Research | | TZ19820 -
Hard to rank difficulty level 25 - 35 keywords for brand new blog?
For the brand new blog, Is it hard to rank keywords using difficulty level 25 - 35 keywords?
Keyword Research | | OECSL20190 -
Should the Product Name/Keyword be first in meta description?
I'm writing my meta descriptions for my products. Right now I have it as <product name="">at <company name="">and a brief description.</company></product> However, I was wondering if I put a word in front of the <product name="">such as "Wholesale". So for example</product> Wholesale <product name="">at <company name="">.......</company></product> Is that advisable? Or should the product name always be the first word?
Keyword Research | | IcarusSEO0 -
Any recommendations on how to find non-branded keyword phrases revealing searcher’s intent with high volume and CPC?
-Most of the organic keywords driving traffic to our website are branded. -I’ve used UberSuggest, but those keyword phrases tend to have low CPC and low volume -Thus, the UberSuggest keywords usually produce a low benefit & K.O.B score. -Andrew
Keyword Research | | Todd_Kendrick0 -
Branded Keywords
I know branded keywords are variations of your company name. However, my company sell a number of exclusive products that have been trademarked so no other company can use that name. Is that counted as a branded keyword?
Keyword Research | | AAttias0 -
Domain Brokers and crazy prices!
Just emailed a domain broker about an EMD, looked like a nice short domain and thought a little site off this domain would work well. Domain was a .co.uk, gets around 1,600 ems a month but specific to a service so no room to open it up, even still as a little site that would just turn over I was interested. Say average price of service £50. They come back with: Please make an high $X,XXX offer. I reply: I could rank a non-emd (branded) domain using $XXX with guest blogging for the same term. There logic for the price quoted: If you take £25 profit from each sale, you only need to sell 400 to make your money back. This is coming from one of the largest domain brokers in the US. What a silly way of valuing a domain.
Keyword Research | | activitysuper0 -
Should we change our site domain name to include our keyword?
Our niche has one keyword phrase that is much, much more active than any other comparable phrase. Let's call that phrase "math problems". Within this phrase, the "math" is absolutely the most important keyword, as it is also used in every spin-off search phrase, like "math answers", "math practice", etc. We've had our domain since 1996, and is currently the company name - "Rocketproblems.com". Over the last year (2010-2011) our SERPs have steadily dropped to the point where we're not getting a sustainable level of business from organic search, whereas in 2009 we were doing fantastic. However, we've also had "Rocketmathproblems.com" since about 2000, just gathering dust. What I've noticed from the top search results is that nearly every domain has either "math" or "math problems" in its URL. Do you think it's worth it to switch to the keyword-rich URL? It is a bit more verbose, and the "Rocketmathproblems.com" v.s. "Rocketproblems.com" example perfectly captures the different feeling. My inclination is that SEO is only becoming more competitive, and if we aren't getting worthwhile business from organic search at the moment then we should bite the bullet and make the switch for the future, along with ramping up our content generation. However, I also noticed that in late 2009 a previous webmaster switched to "Rogermath.com" but switched back within a month when our SERP for the key phrase was a page lower - I gleaned this from a Moz Juicy Keywords Report :). Thoughts?
Keyword Research | | ACann0