Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
-
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
-
Hi Anton,
Great question! Folks get really caught up in the proper way to use H1 tags and there's a lot of misinformation and rumors out there.
In the old days SEOs discovered that there was a correlation between words in the H1 tag and rankings, and so it became best practice to load all of your keywords there.
As time drew on and Google became more sophisticated, new research by SEOmoz and others discovered that there really wasn't a statistical significance to adding keywords specifically to the H1 tag - in fact the simple use of keywords in a large font towards the beginning of the document worked just as well.
So the best thing you can do for an H1 is the way it was intended - use it as the unique title of the document.
I don't see a problem if this means it's placed after the h2, but I would be wary of placing your most important content further down the page. Google seems to discourage important content pushed too far down the page, but sometimes there's legitimate reasons to place your CTA in a prominent place.
Just make sure your readers can easily find your important content - especially true if you're placing a CTA on every page!
-
As long as you know that the h1 tag is the most important to SE's and that it contains the page's most valued keyword then I don't think the structure (h1 before h2) matters. However your proposed structure is semantically incorrect and as we move towards the semantic web, you should adopt stricter structures.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we add our company's name in page title tag or not?
We have been adding our company (Townscript) name in all the page titles. For example, in an event page of Lucknow Conclave: www.townscript.com/lucknowconclave the page title is Lucknow Conclave | Alexis Society | Townscript I read somewhere that it's not necessary to put your company's name in the title tag. Is it right? Please help!
On-Page Optimization | | sanchitmalik0 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
How will it effect SEO to have multiple h1 tags on a page?
I have a client who recieved this advice from his marketing consultant: "If there are multiple h1 tags on a page, this can confuse Google and it may have a negative impact on the keyword rankings. If you could ask your web developer to go in and remove the h1 tags on the header images that would be helpful. This way it will be easier for Google to index your site and will help your keyword rankings." How will it effect SEO to have multiple h1 tags on a page?
On-Page Optimization | | GRIP-SEO0 -
Home page or landing page?
Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
On-Page Optimization | | HrishikeshKarov0 -
What is on page links?
Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is? Thanks
On-Page Optimization | | OasisLandDevelopment0 -
Page Title in Local SEO Title Tags?
Hi All, Still working on my title tag usage for local SEO, and I was hoping for some more feedback. My question is this: In Local SEO titles, I'm using location + keyword combinations, unique on each page. However, since each page has a specific title for the client, I figure I should be placing that at the front. My thought here was that this helps with the overall usability to the reader of the website. Ex. Contact Us page for Pizza shop Contact Us | Springfield IN Gourmet Pizza | Moe's Italian Pizza Anyone have thoughts on this one? Thank you!
On-Page Optimization | | kbaltzell0 -
Is it ok to use the H1 tag for bullet points?
Our search results page doesn't have a typical H1 tag because adding a true header would take up space unnecessarily. Therefore, we've assigned the h1 tag to be the breadcrumb. As filters are applied, the breadcrumb grows to include these filters. This breadcrumb is coded as bullet points, even though they're not the typical style of bullet points. Here's a screenshot: http://screencast.com/t/AjGC9iAYR3 For example, the breadcrumb: Home >> NYC Social Media Classes >> Adult >> Manhattan is currently coded as: | |
On-Page Optimization | | mevseo
| | * class="first"><a <span="">href</a><a <span="">="</a>/">Home |
| | * <a <span="">href</a><a <span="">="</a>/nyc/classes/social-media/age-adults/neighborhood-manhattan" class="Selected">Search results |
| | |
| | |
| | id="cat_social-media" type="checkbox" checked onclick="setCategory('social-media')" /> |
| | # style="font-size: 12px; display: inline;">NYC Social Media Classes |
| | <label <span="">for</label>="cat_social-media"> |
| | |
| | |
| | |
| | <nobr>id="age_adults" type="checkbox" checked onclick="setAge('adults')" /><label <span="">for</label>="age_adults">Adults</nobr> |
| | |
| | |
| | <nobr>id="nbhd_manhattan" type="checkbox" checked onclick="setNeighborhood('manhattan')" /><label <span="">for</label>="nbhd_manhattan">Manhattan</nobr> |
| | |
| | | Right now that H1 tag just relates to 'NYC Social media classes', but we'd like to expand it to include both 'Manhattan' & 'Adults' - would that be ok? And if so, would it be better to put the tag before and after the tag?0 -
Same H1 tag in header across entire site
Should I have the same H1 tag in my header through out my entire site? Or is this considered to be self canalization for my main keywords. For example right now I have an H1 tag with my main targeted keywords on every page on my site, even if the pages content doesn't necessarily match the keywords in the H1 tag.
On-Page Optimization | | TRICORSystems0