Most Important Keyword Term
-
Question about a sites most important keyword term.
So lets say you have a website and your most important keyword term is "Blue Widgets", you also have a page named "blue-widgets.htm". What do we do with our index page in this instance? Especially for the title tag? Should I put "Blue Widgets" in the title tags of both pages? I'm guessing this would be a duplicate meta tag error?
Any feedback would be greatly appreciated!
Thanks
-Brandon -
When changing the title meta tag to: KW | Company Name
I have a little extra room, should I add the City and State to the end of the meta tag?
-
Ok, I could see doing that if the url was a keyword term. That makes a lot of sense now. Our url is the brand of the company so putting the main keyword term first may be a better strategy.
I could also seeing doing that if my business was based on the internet.
-
I normally don't use my domain in the title tag. However, in this situation my domain is KW.com and the #1 SERP that I am after is "KW".
I do have subpages for all of those keywords. In fact, one is a blog and the other three are index pages for large sections of my site.
On most other pages of this site the domain is not in the title tag because I feel that the space is more importantly used for other things such as.....
<title>Article Title | A phrase to elicit clicks</title>
People will see the domain name in the URL.
-
Yes, it might be better to place it afterwards. However, in this situation I have the KW.com and it is the dominant website in those SERPs and the strongest brand in that niche. It also ranks #1 for KW.
-
EGOL,
Do you have sub pages for all of those keywords? With the page named according to the keywords?
That is the first time I've ever seen a recommendation to put the url in the title tag. I don't think I've seen that anywhere. What advantage does that have over placing a keyword first.
-
I used the SeoMoz tool On Page Keyword Optimization, one of the adivces the tool gave me is that I should put the keyword as the first word of my page title, since Google give's a lot more value to the keyword if it appears in the first place of the title tag.
So, based on that yesterday I made a slighty modification on the <title>in one of my sites.</p> <p>Changed from " Company Name - Keyword " to just "Keyword"</p> <p>Today I checked 2 keywords that im optmizing this site for, in one of then my site jumped 23 positions, in the other, around 30 positions up.</p> <p>Kinda astonishin I would say, anyway, in the case you exemplified, wouldnt be better to put Domain.com after the keywords ?</p></title>
-
The index page of most websites is the most powerful page.
Smart people use that most powerful page to go after their most difficult or most profitable keywords.
Use it wisely.
Your suggested use of "blue widgets" in the title tag of the homepage will not result in a problem. It's smart business, IMO.
The title tag of the homepage on one of my sites reads.... "Domain.com: KW1, KW2, KW3, KW4" As a result I have #1 and #2 rankings for all four of those keywords with my KW page and index page both ranking for them.
Some people will say that is spammy.... It does not bother me. It reads well and gives me the clearly dominant site in those SERPs.
-
Here's what I would do, make the title tag of your home page "Main Keyword | Website Name" and then make the title tag of your blue-widgets.html page be "Main Keyword | Secondary Keyword | Tertiary Keyword" so that both kind of mention the keyword, but don't specifically target identical phrases. This is not a bad thing to do because it is part of how you would get a double listing anyway.
You also won't get meta duplication info this way or anything.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Choosing the right keywords when the products are similar
What keywords should I choose if I have 3 similar products, only the value differs?
Keyword Research | | Voucherstore 0
It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
Keyword:? Product 3: $ 50 discount coupon
Keyword:? Any advice? Thank you, Sergio K.0 -
Are Keywords treated as Case Sensitive?
We found that keywords are not case sensitive, but MOZ show same keyword in different case under "Top National Keywords" tab. Eg: 1) Wobble Wedge 2) wobble wedge
Keyword Research | | torbett0 -
Keyword Research Local vs Organic
I am curious what tact people take when doing KWR for a local business where regional keywords are important, for example 'Dallas Family Dentist' vs just 'Family Dentist'? It can be challenging to consistently create content for these regional keywords without looking spammy or akward in the wording of titles and copy. Any advice on how you approach SEO research or content creation when these regional words are important?
Keyword Research | | AESEO0 -
Ranks moving up & Down for a certain keyword search
Hi, We had lost rankings for certain keywords completely from google's index about 5 months ago. Recently the rank for the keyword reappeared on google. But it keeps moving up and down. One day on 26th position, next day it is on 45th position, then it comes back to 30th position. This has been going on for over a week now. What is the cause of this ? can someone shed some light on it ? Thank you
Keyword Research | | orion680 -
Keyword Stuffing?
I'm the copy writer for a marketing firm, who is doing the SEO work for a website that sells wholesale Disney apparel. I was recently asked to rewrite their homepage blurb, as it was all over the place. However, one thing I'm wondering is if you guys felt the various Disney keyword combinations (IE: Disney Beach Towels, Disney Mugs, Disney Travel Mugs, etc) were necessary for SEO purposes? Or, if they would be considered keyword stuffing? I thought they seemed pretty spammy, but I just wanted to run it by you guys and get your thoughts. Both versions are below. Thanks! Current: Welcome to our website. We are so glad that you have found us, and hope that your ordering experience is a positive one. Here you will find all the Licensed Disney apparel you will ever need to fill your store. We offer Disney apparel in all sizes; infant through plus size. Styles include adult, men, women, youth, toddler, boys, girls, infants, sleepwear, fleece, tanks, dresses, short sets, tee shirts, and much more! Are you looking for Disney licensed accessories? Want Disney licensed collectable pins? We have 80+ designs. We also carry Disney beach towels, Disney mugs, Disney travel mugs, Disney tumblers, Disney beach bags, Disney totes bags, and Disney messenger bags, and more. In addition to all of our Disney products, we also offer other high demand licenses such as Marvel, and Nickelodeon. **REVISED:**Welcome to ------- online shop! Our top priority is providing retailers with a wide array of wholesale licensed apparel and accessories from renown brands like Disney, Nickelodeon & Marvel. We carry a vast inventory of products, in a variety of shapes, sizes, colors and styles - so your store can always stay stocked with all the in-demand items kids and adults crave! Whether your customers want Mickey Mouse t-shirts and beach towels for their next vacation, or Tinkerbell travel mugs and tote bags for everyday use, our wholesale Disney selection has you covered. We also carry over 80 designs of Disney’s popular collectible pins and an equally rich selection of licensed Marvel and Nickelodeon goods.
Keyword Research | | BrandLabs0 -
What Keyword reasearch tools are you using?
I'm finding the Google tool to be inadequate for our needs. Does anyone have any suggestions of a better tool out there.
Keyword Research | | Xcellimark0 -
How to find keywords getting significant traffic
How can we check with the Google Keyword Tool to figure out which keywords are getting significant traffic. Needs explanation for the bolded part. I am referring to the Q and A at - http://www.seomoz.org/q/is-there-a-report-in-seomoz-that-will-show-me-what-keywords-each-page-ranks-for-on-my-site The best way to see the information you're looking for is to take all keywords that sent you an organic search visit for a given time period in your analytics and run them through a rank checker. You can then cross-check this data with the Google Keyword Tool to figure out which keywords are getting significant traffic.
Keyword Research | | seoug_20050 -
Location-based Keyword Targeting
We are located in Denver, Colorado. I want the majority of the site to be focused on Denver keyword terms but I also think we should branch out to other cities around Denver, as well as around the keyword "Colorado." What's an appropriate way to do this? I've seen site that have a page for every city in the area but it looks terrible and doesn't really fit into the site. How do I cross link to these new city pages (I don't want them in the main navigation)?
Keyword Research | | kylesuss0