Lead generation advice - UK market
-
Hi
I am planning on setting up a lead generation website in a sector I know well and have a domain registered although its only a few weeks old.
I am looking for some insight and advice please to see it its worth doing. For example there are lots of payday loan (not my niche btw) lead gen sites in the UK at the moment but what do all of these sites do with all the leads they generate - who buys them and for what cost per lead?
I have done affiliate marketing in the past, but how does the lead gen process work.
Do you sign up with a lead gen affiliate style network that buys the leads generated off your website.
Or do you have to sell these leads on yourself? If so where do you sell them. I plan tobe operating in the UK
-
What is the market you are in, I am in car finance so I may be able to point you in the right direction
-
Hi Sean
That's great thanks, it's a shame they didn't have any sort of affiliate lead gen style platforms out there.
-
Hi
I would sell them directly to the end user, depending on what your niche is would depend on who you sell them to.
If to use your example you are doing lead gen for Payday loans I would contact all the loan companies and say something like
I have a site that is generating *** leads a month for loans from sub prime lenders such as yourselves I wish to supply you with these leads how much do you pay per lead?
They will have someone in their office who deals with this sort of thing (depending on how prevalent lead gen is in the industry) but the sort of things they will look at are your website and if you are keeping to industry terms of service (finance has lots of rules) and if you are attracting the right sort of lead.
I would offer to send them leads for a month (or a few weeks if you are generating a lot) so they can test the quality, remember it costs them money to follow up leads and if they do not convert they make no money.
I hope this helps
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Following on LinkedIn & Liking on Facebook, Will it Facilitate Advertising to a Specific Target Market?
My commercial real estate brokerage ie firm is targeting very specific lists of businesses. We send them emails regarding specific properties. For instance email to partners in law firms with 1-10 employees in the 10017 zip code. Response from email has been maybe a decent customer for every 1,500 emails. But it is inexpensive. We would like to try to reinforce and enhance the results by perhaps using social media tools such as LinkedIn and Facebook. Would it help us eventually advertise to our very specific segments if we Facebook like the individuals we are targeting? We would like both the individuals and the company pages. Any utility to this? We would also follow the individuals on LinkedIn. In a perfect world we could advertise posts of below market, especially desirable properties to our target market; the same people we are emailing to on a regular basis. We are generating the emails through a CRM called "ZOHO" which we find very useful. Is it worthwhile to add a social media element to our marketing effort? While the email has been very inexpensive and shows signs or being effective, the amount of effort to compile the lists and set up ZOHO was monumental. Looking forward to feedback, thanks everyone!!!
Conversion Rate Optimization | | Kingalan1
Alan0 -
Google Trusted Stores Badge in the UK
Hi All Does anybody know when the Google Trusted Stores Program will be available in the UK ? Thanks Adam
Conversion Rate Optimization | | AMG1000 -
Looking for UK based Conversion Rate Optimization Expert for PPC Landing Pages
Hi, Could anyone recommend a very good conversion rate optimization expert that can: -redesign existing landing pages using responsive twitter bootstrap -split test using optimizely or other tool Thanks, Dwayne
Conversion Rate Optimization | | deelo5550 -
How Would You Market A Photo Of Jay-Z Wearing Your Client's Apparel?
If Jay-Z was spotted wearing your client's sweatshirt, how would you maximize the marketing potential of this photo and opportunity to sell more sweatshirts?
Conversion Rate Optimization | | farmiloe0 -
Landing page experts, for lead gen conversion
If I am wanting to hire a conversion expert, especially for PPC landing pages in the insurance space. Do you think that the expert should be specific to the insurance space or just to landing pages to get the maximize conversion optimization?
Conversion Rate Optimization | | jdcline0 -
What's the most effective web marketing tactic you've seen or used that very few people know about?
I wanted to start a thread to share some of the really cool marketing tactics I've seen on the web that I think few folks are using, AND ask the community here what you've seen, too! Some of my favorite undiscovered or less-used tactics include: Making smart use of bios for conferences, events, interviews, etc. where folks ask you or your team members for a "bio" and you get to control the links, link targets, and anchor text. This is super powerful in my experience, so long as you have a moderately strong profile or regular participation in this type of stuff. Price anchoring on conversion pages, e.g. http://www.trackur.com/options - note how they start with the highest price to help "anchor" the audience to bigger numbers. A great principle of psychology in action. Using re-marketing to draw people to content rather than just purchase/conversion pages. The effectiveness of these is, I've heard, dramatically higher than the usual re-marketing campaigns that take you to a squeeze or purchase page. I can't share the example I'm thinking of, unfortunately, but I'd urge you to try it! Get more social shares and clicks by SHARING MORE THAN ONCE! A lot of folks feel like they are burdening their audience on Twitter/Facebook/G+ or frustrating them if they post multiple times, when in fact, very, very few of your followers are online at any given time. I've tested this myself and I get almost no negative feedback but can triple or more the number of shares/+1s/likes/visits/etc I get just by sharing 2-3X! The key is not to be too repetitive or annoying, and to acknowledge past shares (at least for me). e.g. I'll say "my blog post from last night on XYZ" and get a ton more clicks. What are your favorites? Please share!
Conversion Rate Optimization | | randfish16 -
How can I pass the Search Term into a lead form?
We receive lead forms from interested visitors that include their name, email, grade level, and academic goals, and we would like to also know which specific phrase they used when searching for us. I need to find a way to grab the referring keywords and pass them as a hidden form field. Can this be done, and are there scripts available that can do this?
Conversion Rate Optimization | | brycebertola0 -
Contact page lead optimization
Hi, I have a client whose contact page is the second most visited after the home page. However, there is a 93.65% abandonment rate on the contact page. This could be for a number of reasons: There is a phone number on the page, so people may call the firm There is a Google Map on the page, so people may get directions The top next pages are: Exiting the site (about 50%) Returning to the home page Going to the About the Company page Going to the Distributors page (the company is a manufacturer) What is the best way to analyze the performance of this page? Thanks, Josh
Conversion Rate Optimization | | joshfialkoff-778630